Dialogfeed is the best way to bring social conversations on your site. In this presentation, we explain how Dialogfeed helps brands, companies & ecommerce site to drive traffic, convert/convince visitors, grow fans & followers, & raise brand equity.

1. LOGO DIALOGFEED
Boost social media marketing on
your site
For brands, companies & ecommerce
By Dialog Solutions

2. Social Content Optimization is at the heart
of a modern marketing strategy
Content marketing Social content Social Media
Brands a Optimization: marketing:
publishers, driving Optimize Use social media to
attention & distribution & drive marketing
conversions through republishing of objectives
great content social content to
maximize its
impact

3. Dialogfeed is the best way to bring social
conversations on your Website
Your social channels Your Website(s)
Social Content
Optimization

4. Reach your objectives through social
media, right from your Website
1. Drive Traffic to Your Site
1
2. Convert or Convince Visitors
2
3. Grow Fans and Followers
3
4. Get Leads
4
5. Drive Engagement & Virality of Content
5
6. Raise brand equity
6
4

5. 1 Drive traffic to your site….through great
content
• Social media teams produce
great content, everyday
• In addition, your ambassadors
are feeding you great
content, too!
• Bringing a moderated feed
from your social media
presences is a great way to get
people to come back…for
more and more often, because
they will see new stuff
• Kiss the static Website
goodbye!
5

6. 1 Drive traffic to your site….through SEO*
What Google likes What social conversations on
your Website bring
• Fresh content, especially since • Frequent social updates of
14/11/2011 ! (impact: 35% of own content, curation,
searches…) questions,….
• Matching query’s language • Informal
with content testimonials/questions on
your Website
• Links shared, bringing new • More content means more
references sharing means more links, to
your Website
On your Website:
« really cool bikewear
From Facebook: « X shop in
shop in Boston »
Boston has really cool bikewear »
*Integration in your CMS through our API is recommended
6

7. 2 Convert or convince visitors
• Social currency/proof happens when people
rave about your product or service
• You can build it from your Website & emailing:
ask testimonials, feedback, engagement
(e.g., by email after product purchase)!
• Social media is great for that:
• Social profile
• No sign-on required
• Immediate virality
• AMPLIFY those by bringing them to your site
in the conversion funnel! Use Dialogfeed
back-end to select & promote best messages
for specific parts of sites (e.g. home
pages, categories or product pages)
• Result: DOUBLE impact, from initial social
message (viral), and re-use on your site to
convince visitors
7

8. 3 Grow fans & followers….A few buttons on your
Website won’t get you opt-ins
Visitors on your Website
should get a fair chance to
register to your content. Or
you may never see them
again.
They deserve more than this
8

9. 3 But a social map & a feed will boost your fans &
followers
• A map of social channels by
theme with 1-click subscribe
buttons, to enable people to
like/follow one or more social
channels without leaving the site
• A clear, filtered feed of messages
gives a preview of the content of
the specific social channel before
they register
• Map & Feed are managed from the
back-end of Dialogfeed and can
be put anywhere in seconds (here:
Facebook)
9

10. 4 Get leads…As simple as that
• Ask Engagement on your site:
feedback, ideas, questions, cu
ration…
• By Enabling login with
Facebook, Twitter, and as
guest, our widget enables to
capture visitor data, giving you
lead information for future
conversion
• As opposed to e.g. Facebook
widgets, YOU have control of
YOUR data – this is your site!
10

11. 5 Drive engagement & virality (1)
• Get engagement by
enabling comments on
fed messages, new
messages
• Leverage engagement:
• Get tweets shared on
Facebook!
• Get Facebook posts
easily tweeted
• Use our ‘highlight’ feature
to put your most viral
messages on top of the
widget
11

12. 5 Drive engagement & virality (2)
• If you have a brand/company blog, you
probably have realized that much
engagement on the posts are
happening on social media & not your
site
• Dialogfeed enables to automatically
republish those comments on your
site, giving extra impact to the
engagement

13. 6 Bring authenticity & life to your Website
• People love to see faces of engaged
people – they need to see that
‘others are around’
• A lively Web site showcasing your
community is critical, especially if
you have control
• If you doubt, think about where would
you go, if you need to pick up a
restaurant from the street: a busy or
an empty one ?...
• Dialogfeed brings the best of your
social channels, with faces, to your
Website, with the right controls to
optimize your feed

14. In a nutshell, Dialogfeed is the missing link to
close the viral loop on your site
ENGAGE
& REACH
AMPLIFY &
CONVINCE, G OPTIMIZE
ET OPT-IN
Campaigns

15. Features of Dialogfeed
■ Many social channels,
Twitter accounts,
hashtags & @replies
■ On-site messages &
commenting with social
sign-in
■ Many widget types, including
real time updates
■ Advanced controls:
₋ Highlight/Hide, for all or
specific widgets only
₋ Keywords-based
automoderation
₋ Language detect
₋ Storage & search
■ Easy set-up & integration
■ API available for native CMS
integration
■ Multi-language
... ■
■
Full look & feel customization
Multi-users
■ More coming ! 15

16. How ? Setup and manage your account through
a simple and intuitive backend
1. Set-up 2. Setup widgets/stream
channels
3. Manage &
optimize
feed

17. Leading brands are using Dialogfeed to
optimize their social content &
engagement
And 100+ other
brands

18. Go now to www.dialogfeed.com and
register for a FREE version or trial

19. Agency or brand ? Contact us
Dialogfeed is a product of Dialog Solutions
• Alexandre Vandermeersch
• +32491/08 80 09
• Alexandre@dialogsolutions.com
• Twitter: @alexvdm
• LinkedIn: /in/alexvdm
• Nicolas Kint
• +32498/31 03 14
• Nicolas@dialogsolutions.com
• Twitter: @nicolaskint
• LinkedIn: /in/nicolaskint
• Patrick Willemarck
• +32475/23.34.34
• Patrick@dialogsolutions.com
• Twitter: @dialogsol
• LinkedIn: /in/pwillemarck
www.dialogsolutions.com