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GE Healthcare




Planning, preparation are
key factors in successful
implementation of
Contrast-Enhanced
Spectral Mammography




Eastern Radiologists, Inc.
Greenville, North Carolina
Becky Testerink                            Preparing your mammography facility to begin offering
                    RTR(M)(QM)                                 Contrast-Enhanced Spectral Mammography (CESM) is a
                    Eastern Radiologists, Inc.                 simple process—especially when you plan ahead.
                    Greenville, North Carolina
                                                               Taking some key steps early on can help a facility make the
                                                               transition to CESM with greater ease, says Becky Testerink,
                                                               RTR(M)(QM), RDMS of Eastern Radiologists, Inc. in Greenville,
                                                               North Carolina.
                                                               Testerink is Manager of Eastern Radiologists’ Breast Imaging
                                                               Center, a freestanding breast imaging facility in eastern North
                                                               Carolina and the central hub of The Eastern Radiologists
                                                               Breast Imaging Network, a group of 14 mammography sites
                                                               throughout the region.
                                                               Performed as an adjunct to inconclusive mammography
                                                               and ultrasound, GE’s SenoBright* Contrast-Enhanced Spectral
                                                               Mammography highlights areas of unusual blood flow patterns,
                                                               which may be cause for increased suspicion. “We looked at
                                                               CESM as an additional tool to help us get information needed
                                                               to provide answers to our patients faster,” Testerink says.




Evaluating the investment                                      Preparing the facility
As a private practice, Eastern Radiologists decided to first   From injecting contrast and storing supplies, to allotting
do a pro forma to evaluate CESM’s potential value to the       physical space and training staff members, several logistical
facility. “What I wanted to know was whether CESM was          and operational factors then needed to be addressed to
a good investment for us.” Testerink notes.                    implement the CESM technology.
Testerink worked with other departments, including Eastern     Space was needed near the mammography room to start
Radiologists’ CT department and billing department. Based      the IV and give the injection. The room was furnished with
on the information Testerink obtained, she was able to         an injection chair, shelving for supplies, a sharps disposable
perform calculations that helped the facility evaluate the     container, and a floor covering, since the room was carpeted.
potential value of its investment in CESM.                     “We were fortunate in that there was a room adjacent to
                                                                where we do our mammograms,” Testerink notes. “So we
                                                                were able to store our injector and stock the supplies we
                                                                needed—needles, tourniquets, tape, gauze pads, Band-Aids,
                                                                underpads, sodium chloride, alcohol prep pads, disinfecting
                                                                wipes, things like that. We were able to do all of that in one
                                                                room, which can also be used for other purposes when we’re
                                                                not prepping a patient.”

                                                               Learning contrast
                                                               Staff training was done in two stages. The first step involved
                                                               training specific to the administration of contrast, including
                                                               the contrast injection itself. “Here, too, we were fortunate
                                                               in that we have a CT department in house, so we were able
                                                               to learn from them,” Testerink says. “I sent all of my techs—
                                                               myself included—over to our CT department to get some
                                                               practice on giving injections, Although we’re all technologists,
                                                               we’re basically mammographers—most of us hadn’t done
                                                               injections in years. So we had to relearn how to do the needle
                                                               stick and inject into the patient’s arm.”
                                                               Each technologist spent about four hours training with
                                                               the CT department, and then an additional 30-60 minutes
                                                               training on the injector with a staff member who had
                                                               experience with the unit.

                       Senographe Essential
“We also ensure that our technologists performing CESM                Marketing CESM
 procedures are educated on our policies regarding contrast
 injection and contrast reaction,” says Testerink. “For us,           “Marketing our CESM addition is important to us,” Testerink
 there’s certain criteria we must satisfy. For example, we             notes. “Since functional imaging is so new, we believe it is
 measure the creatinine level in the blood. If a facility has          critical that the medical community close by knows what
 a CT or an MR department, then they probably already                  it is and that it is available.”
 have these policies in place.”
                                                                       Educating referring physicians is important for getting
                                                                       patients scheduled, and Eastern Radiologists has sent letters
Learning CESM
                                                                       to its top referrers announcing they now have SenoBright.
 The next phase of training was focused specifically on CESM.         “We also are calling referring physicians who have patients
 The Eastern Radiologists technologists spent a couple of
                                                                       coming back for a six-month follow-up, letting them know
 hours with a GE applications specialist learning the procedure,
                                                                       that certain patients may benefit from the CESM procedure,”
 and actually did their first patients with the specialist present.
“We found learning a CESM procedure to be very, very easy—             Testerink says.
 it’s basically just taking a mammogram,” Testerink notes.            In addition, informing the public of the new technology
“You just have to be sure you understand the uptake process,          makes them aware that the facility wants to offer exceptional
 since it’s a timed procedure. But when they load the software        resources to its patients. “One of our physicians was on a
 on the unit, the timer is right there. So once you learn what
                                                                      local morning television show, explaining what CESM is and
 your timeframe is—which is very easy to get—it’s not a problem.”
                                                                      how it can benefit the patient,” says Testerink.
“We ensure that each staff member involved in contrast
 injection is trained on the signs of contrast reaction and           “I think it’s important to note that CESM is basically
 the facility’s policy and plan of action if a reaction occurs,”       a mammogram with an injection,” Testerink says.
 says Testerink. “It is our practice to always have ready             “Some may think it’s a big ordeal with a big learning
 access to a crash cart when injecting contrast.”                      curve. It’s not. It’s very simple and goes very quickly.”
                                                                      “But I can’t stress enough the importance of being prepared
Installation and testing
                                                                       before you start doing patients,” she adds. “It’s just made it
Installation of the SenoBright CESM upgrade took about                 so much easier for us.”
a day, with another day allotted to physicist testing. Once
a mammography system has been upgraded to handle
CESM studies, a physicist must test the unit and do a full
report on it before it is used on a patient. “We have a
physicist hired who knows our equipment and comes
in to do our testing,” Testerink says.
“Because we have three mammography systems here,
 we didn’t have to block out our entire mammogram
 schedule for the CESM installation and testing on
 the one unit,” Testerink adds.




                                                                                              A palpable mass in this patient’s breast
                                                                                              was occult on a standard mammogram
                                                                                              and visualized on ultrasound. SenoBright
                                                                                              mammography helped the physician
                                                                                              localize the lesion, gave a global view
                                                                                              of the same breast (which was otherwise
                                                                                              clean), and helped the physician detect
                                                                                              two very small fibroadenomas in the
                                                                                              contralateral breast, which were confirmed
                                                                                              with second-look ultrasound.
©2012 General Electric Company – All rights reserved.
General Electric Company reserves the right to make
changes in specifications and features shown herein,
or discontinue the product described at any time
without notice or obligation.
GE and GE Monogram are trademarks
of General Electric Company.
*Trademark of General Electric Company.
GE Healthcare, a division of General Electric Company.




About GE Healthcare
GE Healthcare provides transformational medical technologies and services that
are shaping a new age of patient care. Our broad expertise in medical imaging and
information technologies, medical diagnostics, patient monitoring systems, drug
discovery, biopharmaceutical manufacturing technologies, performance improvement
and performance solutions services helps our customers to deliver better care to more
people around the world at a lower cost. In addition, we partner with healthcare leaders,
striving to leverage the global policy change necessary to implement a successful shift
to sustainable healthcare systems.
Our “healthymagination” vision for the future invites the world to join us on our journey
as we continuously develop innovations focused on reducing costs, increasing access, and
improving quality around the world. Headquartered in the United Kingdom, GE Healthcare
is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are
committed to serving healthcare professionals and their patients in more than 100 countries.
For more information about GE Healthcare, visit our website at www.gehealthcare.com


GE Healthcare
9900 Innovation Drive
Wauwatosa, WI 53226
U.S.A.
www.gehealthcare.com/SenoBright




                      imagination at work
                                                                                               MM-0210-07.12-EN-US
                                                                                                      DOC1190622

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Gehc case-study key-factors-successful-implementation-cesm

  • 1. GE Healthcare Planning, preparation are key factors in successful implementation of Contrast-Enhanced Spectral Mammography Eastern Radiologists, Inc. Greenville, North Carolina
  • 2. Becky Testerink Preparing your mammography facility to begin offering RTR(M)(QM) Contrast-Enhanced Spectral Mammography (CESM) is a Eastern Radiologists, Inc. simple process—especially when you plan ahead. Greenville, North Carolina Taking some key steps early on can help a facility make the transition to CESM with greater ease, says Becky Testerink, RTR(M)(QM), RDMS of Eastern Radiologists, Inc. in Greenville, North Carolina. Testerink is Manager of Eastern Radiologists’ Breast Imaging Center, a freestanding breast imaging facility in eastern North Carolina and the central hub of The Eastern Radiologists Breast Imaging Network, a group of 14 mammography sites throughout the region. Performed as an adjunct to inconclusive mammography and ultrasound, GE’s SenoBright* Contrast-Enhanced Spectral Mammography highlights areas of unusual blood flow patterns, which may be cause for increased suspicion. “We looked at CESM as an additional tool to help us get information needed to provide answers to our patients faster,” Testerink says. Evaluating the investment Preparing the facility As a private practice, Eastern Radiologists decided to first From injecting contrast and storing supplies, to allotting do a pro forma to evaluate CESM’s potential value to the physical space and training staff members, several logistical facility. “What I wanted to know was whether CESM was and operational factors then needed to be addressed to a good investment for us.” Testerink notes. implement the CESM technology. Testerink worked with other departments, including Eastern Space was needed near the mammography room to start Radiologists’ CT department and billing department. Based the IV and give the injection. The room was furnished with on the information Testerink obtained, she was able to an injection chair, shelving for supplies, a sharps disposable perform calculations that helped the facility evaluate the container, and a floor covering, since the room was carpeted. potential value of its investment in CESM. “We were fortunate in that there was a room adjacent to where we do our mammograms,” Testerink notes. “So we were able to store our injector and stock the supplies we needed—needles, tourniquets, tape, gauze pads, Band-Aids, underpads, sodium chloride, alcohol prep pads, disinfecting wipes, things like that. We were able to do all of that in one room, which can also be used for other purposes when we’re not prepping a patient.” Learning contrast Staff training was done in two stages. The first step involved training specific to the administration of contrast, including the contrast injection itself. “Here, too, we were fortunate in that we have a CT department in house, so we were able to learn from them,” Testerink says. “I sent all of my techs— myself included—over to our CT department to get some practice on giving injections, Although we’re all technologists, we’re basically mammographers—most of us hadn’t done injections in years. So we had to relearn how to do the needle stick and inject into the patient’s arm.” Each technologist spent about four hours training with the CT department, and then an additional 30-60 minutes training on the injector with a staff member who had experience with the unit. Senographe Essential
  • 3. “We also ensure that our technologists performing CESM Marketing CESM procedures are educated on our policies regarding contrast injection and contrast reaction,” says Testerink. “For us, “Marketing our CESM addition is important to us,” Testerink there’s certain criteria we must satisfy. For example, we notes. “Since functional imaging is so new, we believe it is measure the creatinine level in the blood. If a facility has critical that the medical community close by knows what a CT or an MR department, then they probably already it is and that it is available.” have these policies in place.” Educating referring physicians is important for getting patients scheduled, and Eastern Radiologists has sent letters Learning CESM to its top referrers announcing they now have SenoBright. The next phase of training was focused specifically on CESM. “We also are calling referring physicians who have patients The Eastern Radiologists technologists spent a couple of coming back for a six-month follow-up, letting them know hours with a GE applications specialist learning the procedure, that certain patients may benefit from the CESM procedure,” and actually did their first patients with the specialist present. “We found learning a CESM procedure to be very, very easy— Testerink says. it’s basically just taking a mammogram,” Testerink notes. In addition, informing the public of the new technology “You just have to be sure you understand the uptake process, makes them aware that the facility wants to offer exceptional since it’s a timed procedure. But when they load the software resources to its patients. “One of our physicians was on a on the unit, the timer is right there. So once you learn what local morning television show, explaining what CESM is and your timeframe is—which is very easy to get—it’s not a problem.” how it can benefit the patient,” says Testerink. “We ensure that each staff member involved in contrast injection is trained on the signs of contrast reaction and “I think it’s important to note that CESM is basically the facility’s policy and plan of action if a reaction occurs,” a mammogram with an injection,” Testerink says. says Testerink. “It is our practice to always have ready “Some may think it’s a big ordeal with a big learning access to a crash cart when injecting contrast.” curve. It’s not. It’s very simple and goes very quickly.” “But I can’t stress enough the importance of being prepared Installation and testing before you start doing patients,” she adds. “It’s just made it Installation of the SenoBright CESM upgrade took about so much easier for us.” a day, with another day allotted to physicist testing. Once a mammography system has been upgraded to handle CESM studies, a physicist must test the unit and do a full report on it before it is used on a patient. “We have a physicist hired who knows our equipment and comes in to do our testing,” Testerink says. “Because we have three mammography systems here, we didn’t have to block out our entire mammogram schedule for the CESM installation and testing on the one unit,” Testerink adds. A palpable mass in this patient’s breast was occult on a standard mammogram and visualized on ultrasound. SenoBright mammography helped the physician localize the lesion, gave a global view of the same breast (which was otherwise clean), and helped the physician detect two very small fibroadenomas in the contralateral breast, which were confirmed with second-look ultrasound.
  • 4. ©2012 General Electric Company – All rights reserved. General Electric Company reserves the right to make changes in specifications and features shown herein, or discontinue the product described at any time without notice or obligation. GE and GE Monogram are trademarks of General Electric Company. *Trademark of General Electric Company. GE Healthcare, a division of General Electric Company. About GE Healthcare GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services helps our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems. Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access, and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com GE Healthcare 9900 Innovation Drive Wauwatosa, WI 53226 U.S.A. www.gehealthcare.com/SenoBright imagination at work MM-0210-07.12-EN-US DOC1190622