1. 2011SEO Job Board Survey Report Presented by Chris Taylor 3/14/2011ctaylor@davisadv.com 800-777-3284 Davis Advertising Inc. All rights reserved. www.davis.jobs

2. Job-Posting & Aggregator Sites Performance on Google Source: Google Keyword Tool, February 2011 Davis Advertising Inc. All rights reserved. www.davis.jobs

3. Job-Posting & Aggregator Sites Performance on Google Organic Search Results Sponsorships/Search Engine Advertising Davis Advertising Inc. All rights reserved. www.davis.jobs

4. Job-Posting & Aggregator Sites Performance on Google Survey Methodology Performed Google searches for jobs in25 occupations (4-5 in healthcare). Variety of cities and locations acrossthe United States. Total of 625 combinations of job and location searched. Davis Advertising Inc. All rights reserved. www.davis.jobs

5. Job-Posting & Aggregator Sites Performance on Google Accountant jobs in 07030 Accountant jobs in 22101 Accountant jobs in Baltimore Davis Advertising Inc. All rights reserved. www.davis.jobs

6. Job-Posting & Aggregator Sites Performance on Google Sample Search Results Page Davis Advertising Inc. All rights reserved. www.davis.jobs

7. Job-Posting & Aggregator Sites Performance on Google Positions represent combinationof job and location. Total of 625job and location combinations searched. Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites * Study was conducted before HotJobs.com visitors were redirected to Monster.com Davis Advertising Inc. All rights reserved. www.davis.jobs

10. Less than 2% of all search results were from employer websites.

11. Only 0.02% of all search results had .jobs as their top-level domain.Davis Advertising Inc. All rights reserved. www.davis.jobs

12. Job-Posting & Aggregator Sites Performance on Google Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites Davis Advertising Inc. All rights reserved. www.davis.jobs

13. Job-Posting & Aggregator Sites Performance on Google Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites Davis Advertising Inc. All rights reserved. www.davis.jobs

14. Job-Posting & Aggregator Sites Performance on Google Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites Davis Advertising Inc. All rights reserved. www.davis.jobs

16. When it comes to achieving top positions on search results pages, paid jobs sites do not do offer a significant advantage over aggregators such as Indeed or SimplyHired.Davis Advertising Inc. All rights reserved. www.davis.jobs

17. Job-Posting & Aggregator Sites Performance on Google Why optimizingyour careersite and your own job listingsis not enough. Timeframe for Google to index your optimized job site may be one week to several weeks. By the time Google grabs your job siteindex and updated its information, the job you have promoted may have been filled. Google may also choose not to indexyour job site on a regular basis. Davis Advertising Inc. All rights reserved. www.davis.jobs

18. Job-Posting & Aggregator Sites Performance on Google “Recruiting is reactive.” “Sourcing is proactive.” FISHWANTED What about passive candidates? Davis Advertising Inc. All rights reserved. www.davis.jobs

20. Supplement your optimization efforts with paid advertising on Facebook, Google and LinkedIn.

21. Ads are served to people who meet certain targeting criteria (e.g., occupation, interest, geography, employer, etc.)

22. Ads are paid on a pay-per-click basis.

23. Ads can link to custom landing pages that may promote a department or specialty, a group of job openings, or your organization as a great place to work.Davis Advertising Inc. All rights reserved. www.davis.jobs

24. Job-Posting & Aggregator Sites Performance on Google Davis Advertising Inc. All rights reserved. www.davis.jobs

25. &A Q Download the complete study http://www.davis.jobs/solutions/jm-seo-survey.htm Thank You Davis Advertising Inc. All rights reserved. www.davis.jobs