1. The UK followed
Scotland in 1929 with
their own energy drink
Lucozade Energy.
Lucozada Energy was
marketed as a
medicinal beverage. It In 2001 energy drinks
was not until decades recorded sales of $8
later in the early million annually. Only
1980’s that it was sold 5 years later energy
to replenish energy. beverage sales grew to These drinks were first
The Scottish drink Irn-
This Change in The 1980’s saw a new exceed $3billion
Bru was the first accepted mostly by athletes in
marketing saw a new It was introduced in dollars annually
recorded energy drink slogan for energy
surge in the popularity America a decade later the United States who would
The first real drink made just drinks. The drink Jolt
marketed in 1901. Irn-
of this energy drink. for energy was made in Japan in 1997 and has been use the drinks to give them
Bru commonly referred Cola was marketed as
in the 1960’s. rising in popularity extra energy before and
to as Iron Brew was having twice the
normal caffeine of any ever since.
brewed and marketed during workouts or
in Scotland other soft drink.
competitions and games.
However, as word spread
about the effects of energy
drinks, the general public
entered into the energy drink
craze, as well.
1901 1904 1929 1960 1980’s 1990’s 2000’s
Energy drinks went up
Coca-Cola for 61% in the year 2005
The main active
instance, was originally alone in the U.S.
marketed as an energy ingredient in this drink Pepsi in the U.S market and every year
booster; its name was was taurine, an amino introduced Josta in energy drinks go on to
derived from its two acid that was first 1995. Josta was Pepsi’s become more popular
active ingredients: discovered in bulls as first energy drink and and come out with
Coca leaves and kola was later taken on by
nuts (a source of lead the way for other more variations.
an Austrian in 1987. major soft drink
caffeine). Fresh coca
leaves were replaced A Dietrich Mateschitz manufacturers in the
by "spent" ones in took this novel idea energy market.
1904. and ran with it, adding
caffeine and sugar and
named this drink Red
Bull.