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Manager
                                                                                                                                                                                                                     LinkedIn Europe
                                                                                                                                                                                  Kevin Eyers
                                                                                                                                                                       Intro

                                                                                                                                                                                                    Agree
                                                                                                                                                                                  Risk
                                                                                                                                                                                                    Understand
                                                            How does Social Media work
                                                                       Write the rulebook               Be entrepreneurs                                                                    Change the                World
                                 People don't know the field                  Its a greenfield                                                                                                                        Business

                                                                                                                                                                                                              Nothing new
                                                                  Take risk              Up to you                                                                                          What
                                                                                                             Be involved                                                                                      People & relations
                                                                  It's a journey, not a campaign
                                                                                                                                                                       Social                                 New communcations chanels
                                                                                                                              Entereneurs                              Media
                                                                                       The movement
                                                                                                                              Challenge                                                     Biggest change                  Equal playing field
                                                                                     How to measure             Measure
                                                                                                                                                                                                                            Everyone has a voice
                                                                    Try out              No rule book
                                                                                                                                                                                            Example: Spring                  People able to freely communicate
                                                                            Figure it out with others                                                                                       Middle East
                                                                                                                                                                                                                             In a area where no free speech
                                                                  Tap into the pool of knowledge
                                                                                                              Educate
                                                                                      Work together           eachother                                                                  Interconnectedness
                                                                                         Collaborate
                                                                                                                                                                                         Communicate
                                                                                       Let ideas flow
                                                                                                                                                                                         10 levels of intimacy in today's communications
                                                                                       No rule books              Social in
                                                                    Entrepreneur: write the book                  company
                                                                Understand how dynamics work

                                                                  Engage
                                                                                          Customers
                                                                Advocate
                                                                                                                                                                      People &
                                                           Attract more                                           Business
                                                                                                                                                                      relations
                                                          Collaborating
                                                                                          Employees
                     Leverage knowledge
                                                        Alumni (part of)
                 Moving forward in career

                                                                Presence
                                  Social gesture
                 Amplify message thru network
                                          Traffic
                                                                                          Facebook
                                                       Sky rocket traffic
                                    Entertainment                                                                                            14 september 2011
                                                                                                                                             Change The World -                          How to stand out from the field
                                  Who is audience                Context
                                                                                                                                              Kevin Eyres Social
                                   How to interact                                                                                          Networks changing the
                                                                                                                 Customer                                                                                          # grow                Cost down
                                                                Fake or real
                                                                                                                                                    world                                Virality

                                                       Particulair audience
                                                                                             Engage                                                                                                                                                            More value
                                       Interact with products & services                                                                                               Dynamics                                             More members
                                                                                                                                                                                         Network effect                                                     Fax machine
                                                                                                                                                                       web20

                                                    Customers becomes
                      More authority                advocates                                                                                                                            User Generated Content (UGC)                        Content cost
                                                                                                                                Work
                                                           Engage more                                                          standpunt                                                    How to harness
                                                                                           Advocate
                                                         Generate ideas



                                                                    Recruit                                                                                                                                                                       Communicate
                                                              Career page                                                                                                                                                                         Tribe
                                                                                         LinkedIn
                                                         Work with us ads                                                                                                                                                    Social               Personal
                                                                                                                                                                                                                                                  Movies
                                                                                                                                                                                            3 networking
                      Inside                                                                                                                                                                dynamics                                              Hobbies
                                            Where do they want to go
                    Outside                                                                                                                                                                                                                               Who am I as a professional
                                                           Relationship                Work with                                                                                                                             Profesional
                                                                                                                                                                                                                                                          Values
                                                                                       them
                                                                   Goals
                                                                                                                                                                                                                                                      Here is me broadcasting
            What are we gonna                                                                                                                                                                                                Broadcast
                                               How are they going to                                           Collaborate                                                                                                                            Amplifying my voice
            do in between                      leave company                                                   with
                                                                                                               employees
                                    Blue Shirt (floor people)                                                                                                                               Fair clear liniation              Real world
   Collaborate         Blue Shirt Nation / BSN (grass roots)                 Example                                                                                                                                          Online world

                          Crowdsource to check on price &
                          business models                                                                                                                           Dynamics                                                Facebook

                                                        New policies
                                                                                                                                                                                                                            Twitter
                                                    Retirement plans               Communicate
                          How to gain more control by letting go
                                                                                                                                                                                                                            Linkedin
                                                           Stay in contact              Alumni
                                            Get you into a new business                 networks                                                                                                                                                   Social

                                   Stay involved with past employees                                                                                                                        Channels                                               Professional
                                                                                                                                                                                                                                                   Broadcast
                                                                                                                                                                                                                                                                            Nobody knows
                                                                                                                                                                                                                            Google+
                                                                                                                                                                                                                                                                            Integrate to everyone else
                                                                                                                                                                                                                                                   What is it?              A network on top off the rest
                                                                    Please read the mindmap clockwise                                                                                                                                                                       Search implications
                                       Interested in
                                                                    Author of this mindmap is not                                                                                                                                                                           Relevancy linked to person
     Http://bit.ly/livemindmap         mindmapping?
                                                                    responsible for its contents                                                                                                                                                   Context is key




14 september 2011 EO Amsterdam Change The World | Kevin Eyers | LinkedIn Europe | Social Networks changing the world | livemindmapping by alexisvandam.nl

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MindMap Social Networks change the world - EO2011 Amsterdam

  • 1. Manager LinkedIn Europe Kevin Eyers Intro Agree Risk Understand How does Social Media work Write the rulebook Be entrepreneurs Change the World People don't know the field Its a greenfield Business Nothing new Take risk Up to you What Be involved People & relations It's a journey, not a campaign Social New communcations chanels Entereneurs Media The movement Challenge Biggest change Equal playing field How to measure Measure Everyone has a voice Try out No rule book Example: Spring People able to freely communicate Figure it out with others Middle East In a area where no free speech Tap into the pool of knowledge Educate Work together eachother Interconnectedness Collaborate Communicate Let ideas flow 10 levels of intimacy in today's communications No rule books Social in Entrepreneur: write the book company Understand how dynamics work Engage Customers Advocate People & Attract more Business relations Collaborating Employees Leverage knowledge Alumni (part of) Moving forward in career Presence Social gesture Amplify message thru network Traffic Facebook Sky rocket traffic Entertainment 14 september 2011 Change The World - How to stand out from the field Who is audience Context Kevin Eyres Social How to interact Networks changing the Customer # grow Cost down Fake or real world Virality Particulair audience Engage More value Interact with products & services Dynamics More members Network effect Fax machine web20 Customers becomes More authority advocates User Generated Content (UGC) Content cost Work Engage more standpunt How to harness Advocate Generate ideas Recruit Communicate Career page Tribe LinkedIn Work with us ads Social Personal Movies 3 networking Inside dynamics Hobbies Where do they want to go Outside Who am I as a professional Relationship Work with Profesional Values them Goals Here is me broadcasting What are we gonna Broadcast How are they going to Collaborate Amplifying my voice do in between leave company with employees Blue Shirt (floor people) Fair clear liniation Real world Collaborate Blue Shirt Nation / BSN (grass roots) Example Online world Crowdsource to check on price & business models Dynamics Facebook New policies Twitter Retirement plans Communicate How to gain more control by letting go Linkedin Stay in contact Alumni Get you into a new business networks Social Stay involved with past employees Channels Professional Broadcast Nobody knows Google+ Integrate to everyone else What is it? A network on top off the rest Please read the mindmap clockwise Search implications Interested in Author of this mindmap is not Relevancy linked to person Http://bit.ly/livemindmap mindmapping? responsible for its contents Context is key 14 september 2011 EO Amsterdam Change The World | Kevin Eyers | LinkedIn Europe | Social Networks changing the world | livemindmapping by alexisvandam.nl