1. Orbs Free
The most addicting game on the iOS App Store.
© 2013 Alex Ham Concepts


2. The Team
Alex H.
Product
Management
© 2013 Alex Ham Concepts
Danielle F.
Twitter
Engagement
Chris M.
Data
Analytics
Danika S.
Facebook
Promotion
Daniela T.
Instagram
Outreach

3. The Game
• For all ages
• Addicting and fun
• Social integration
© 2013 Alex Ham Concepts
• 29,000 Downloads
in one month

4. The Plan
 **Update coming soon!
 Utilize social media to
promote more downloads.
 Analyze data for better
decision making.
 Paid ads on Facebook
 Create buzz marketing
© 2013 Alex Ham Concepts

5. Watch the Numbers
 Using Google Analytics
 Other sites:
appfigures.com
sensortower.com
appranking.com
© 2013 Alex Ham Concepts

6. The Future of Smartphones
• Apple owns 61% of Market Share
• iOS is more than 5 times more
profitable vs. android
• FREE apps are essential to success
• Revenue through ad publishing
sites such as AdMob.
• Most apps fail to return profitable revenue
© 2013 Alex Ham Concepts

7. The App Store
 900,000+ Apps available
 575M iTunes Users (paid)
 Over $10,000,000,000 paid
to developers via iTunes
purchases
 Value: ~$0.10 per download

© 2013 Alex Ham Concepts
Free apps with ads!

8. Show me the Money
Free Apps
(Ad Supported)
Paid Apps
(60% Sales Commission)
 We use
 Declining opportunity
 Impressions: Ad “views”
 Select markets
CTR: Click-through rate
(# clicks / imp’s)
 Unique products
 Also offers “in-app”
eCPM = Earnings Per 1000 imp’s
calculated using the CTR.
© 2013 Alex Ham Concepts
purchases at same rate.

9. Using the Numbers
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Newly available for Mobile Apps
Custom variables may be used
Automatically generates metrics for novice users
Sends automatic reports
Allows you to export raw data
Provides incredible demographic info
Shows “live” users on app
…and a bit more
© 2013 Alex Ham Concepts

10. Track the Numbers
3,185 new
Downloads
(paid
campaign)
© 2013 Alex Ham Concepts

11. Watch the Numbers
© 2013 Alex Ham Concepts

12. Understand the Numbers
© 2013 Alex Ham Concepts

13. Future Improvements
• Target geographic locations more
strategically
• Choose alternate platforms such as Android
• Increase social media engagement
• Listen to customer reviews
• Update with new features each quarter
• Track analytic data more specifically
• Maintain a 4.5 star rating or higher
• Strategize to be ranked on overall app store
© 2013 Alex Ham Concepts

14. Search “Orbs” in the App Store!
• Available for all iOS devices
• FREE!
• Leave a rating if you like it!
Digital Media Marketing Plan
Ham
© 2013 Alex Ham Concepts
Triana
McNally
Filliben
Sanscrainte