Hong Kong 3G on the Move Conference & Exhibition (2005)

1. 3G & Beyond 3G deployment in
S. Korea: Public Sector Cases
2005. 10
2005 10. 28
Hong Kong 3G Conference
Geunho Lee Ph.D
Lee, Ph D
u-City Forum
&
SCH University
geunholee@korea.com
geunholee@korea com

2. Contents
1.
1 3G Trends in Korea
T d i K
2.
2 Beyond 3G Trends in Korea
3. u-City: A New Mobile
y
Business Opportunity?
4. Case Studies: Public Sectors

3. 3G Trends in Korea
T d i K

4. Status of ICT in Korea
South Korea is the world's
most wired nation.
i d i
There are 12 M high speed
Th hi h d
internet subscribers
(world t i t
( ld top internet penetration
t t ti
by 2005 ITU report) and
37 M mobile phone subscribers
bil h b ib
out of 48 M total population.

5. Evolution of Mobile Service
Deployment i Korea
D l t in K
1G 2G 2G 2.5G 3G 3.5G
IS-95a IS-95b CDMA CDMA WCDMA
CDMA CDMA 2000 1x 2000 1x HSDPA
EV-DO
SKT July, Jan., 1996 Aug., 1997 Oct., 2000 Nov., 2002 3Q,
1988 (world first) (world first) (world first) 2006
KTF Apr., Oct., 1997 Jul., 1999 May, 2001 May, 2002 2Q,
1984 (world first) 2006
LGT Oct.,
Oct 1997 May,
May 2001

6. Subscribers of Mobile Service
2000 2002 2004
(EV-DO)
26.8 M 32.3 M 36.6 M
(9.5 M)
SKT 40.8 % 53.2 % 51.3 %
KTF 19.7 % 31.9 % 32.1 %
LGT 14.7 % 14.8 % 16.6 %

7. Delayed WCDMA Deployment
WCDMA made its debut in Korea in December 2003 but was received with
little interest. Only a handful of customers have signed up to the service
due to its bulky mobile handsets and technical glitches.
The uncertainty over demand for WCDMA has lead to both SK Telecom
y
and KTF being hesitant to invest heavily in the technology.
The Korea government criticised SKT and KTF, for their low investment in
KTF
WCDMA recently.
SKT is targeting a 3G customer of 200 K and KTF will aim for 50 K this
year.
With li h
Wi h lighter and more reliable WCDMA phones now on the market and
d li bl h h k d
with the government deciding to allow operators to continue to subsidise up
to 40% of the price of 3G phones, it appears that they may well find it
possible to meet those targets.

8. Value-added 3G Services
SKT June: 'Leading the Multimedia Culture'
Mobile Multimedia Services: TV, Game, Music, Movi, Sports,
Public Information
Subscribers: 4.8 M at Q2 '05 (73 % increase compare to '04)
KTF Fimm: 'Upgrade your Mobile Life'

9. Mobile is a Life Itself
Source: Samsung Electronics

10. Beyond 3G Trends i Korea
B d T d in K

11. u-Korea Vision
Leading the ubiquitous ICT
based society
Inovative social system 10th in world's leading
world s
World's first ubiquitous ICT 15th in world's leading contury with 30,000$ GNI
based society contury with 25,000$ GNI
20th in world's leading u-Korea
contury with 20,000$ GNI u-Korea li ti
realization
development ( ‘13~)
‘13~
u-Korea
(‘08~‘12)
entry
(‘05~‘07)
IT 839 Strategy
8 Services 3 Infra 9 growth power
g p
• N-Mobile Com.
• WiBro
• Digital TV
• DMB
• BcN
B N •HHome Networks
N t k
• Digital Home
• IT SoC
• Tele-Car
Tele-
• USN(RFID, WSN) • N-PC
• RFID Applications
• Imbeded S/W
• WCDMA
• IPv6 • Digital Contents
• DTV
• Telematics
• VolP
• Intelligent Robots Source: MIC

12. Toward 4G
Source: Samsung Electronics

13. WiBro
WiBro (Wireless Broadband) is a part of the IEEE 802.16 family such as
WiMax and is expected to offer speeds up to 1 Mbps for devices traveling
at up to 60 kilometers p hour.
p per
Commercial launch of WiBro services is expected during the middle of
2006 by KT and SKT.
Government
logistics
2.3GHz WiB
2 3GH WiBro
(Nation Wide)
Retails PCMCIA
USB Enterprise
Leptop
ep op
Internet
Entertainment
CF SD Home
PDA
Telecommunication Chipset
Cellular Phone Contents Provider e-shop
Telematics
e-Bank
ITS
Users/Devices Networks Services/Contents

14. Mobile RFID Services
Mobile RFID Forum: 67 Companies including Samsung
Electonics & SKT
Source: Korea Mobile RFID Forum

15. DMB
• DMB (Digital Multimedia Broadcasting) Services
– Video Broadcasting
– Electronic Newspaper
– Navigation system
– Global Positioning System (GPS)
– Intelligent Transportation System (ITS)
– AOD, VOD (Interactive Service via Cellular phone)
Hanbyul
Ku-Band
Satellite
TDM (12.214 ~ 12.239 GHz)
Ku-Band Gap Filler
TDM (13.824 ~ 13.849 GHz)
CDM (13.858 ~ 13.883 GHz) S-Band
S-Band
CDM (2.630 ~2.655GHz)
Sungsu Station
S-Band
Telematics Device
Hand-held Device
Program Provider Source: SKT

16. u-City: A New Mobile
y
Business Opportunity?

17. What is u-City?
u-City(ubiquitous computing city) is the quot;Korea's 21C ICT mediated Cityquot;,
in which advanced ICT infra and ubiquitous information services are
intrageted into the city space providing high convience and quility for
everyday city life, highly secured and well managed city environment, and
creation of new business.
Fostering the u-City project as korea's future ICT Strategy
Ubiquitous information services based on
advanced ICT i f create new city values
d d infra t it l
Considering the ICT infra and services at the
initial stage of city development
Concentrating the full effort of allied industries, academics,
government and civil experts for the development of u-City

18. u-City Service Image
City Management Center
Source: Samsung Electronics DSC

19. u-Life@u-City
Source: Samsung SDS

20. u-City Architecture
VoIP WiRro W-CDMA DTV DMB RFID BcN WSN IPv6
Telematics Home Net
Technology
T h l
IT SoC Contents Mobilr Robot SW DTV post-PC
Edu Health Traffic Parking Facility Emer-
u-City
Service Service Service Mag Mag gency
Service
Con
Con
Pol
Pol
Biz Centr
Biz Centr
W-House
W
M-Dvice
M-Dvice
M
M
Hospital
H
P-Trans
P-Trans
Market
Market
M
M
School
School
S
S
Home
H
nvention
nvention
D-TV
D
lice/Fire
lice/Fire
park
Mall
Mall
APT
APT
Port
Port
Car
Reginal
Zone
Infra
Education/ Telcom/
Residential
R id ti l Commerce T
C Transportation
t ti Logostics
L ti Public
P bli Business
B i
Hospital Brodcast
ICT Infra
City
Infra
Social Infra
Road/Port Water/Gas Electricity/Telcom Bridge

21. u-City under Development
Seoul
Suwon/Yongin
Incheon
Busan
Jeonju
J j
Cheju

22. u-City@NYT
Korea's High-Tech Utopia, Where Everything Is Observed
The U-Life South Korea plans to spend $25 billion on New Songdo, the
world's largest quot;ubiquitous city,quot; with computers linking home life and life
on its streets Construction 40 miles from Seoul is to be done in 2014.
streets. Construction, Seoul, 2014
By PAMELA LICALZI O'CONNELL
October 5,
O t b 5 2005
The New York Times
Further Information about u-City:
u City:
http://digiens.blogspot.com & links in the site

23. Case St di P bli S t
C Studies: Public Sectors

24. Korea's M-Gov Vision
Master Planning in 2003: Ministry of Government Administration and
Home Affairs (MOGAHA) - Collaborate with Local Government
Leading the Mobole Digital Government
Public Life Industry G.C.A
Real Time Information Furture Growth Power Explore the Emerging Tech.
Equal Opportunity Export Stretagy World Best IT Infra
Digital Leading the digital Small & Efficent
Democracy Commerce Government
Convergence Real Time Public
Always on Service
Business Services
Equal Participation
Global e-Trade
e- On t e S te Mobile
O the Site ob e
Qualicy f Lif
Q li of Life
System Services
Source: MIC, MOGAHA

25. National Emergency Management Agency
(NEMA)
NEMA , which is specialized in management of national disasters, was f
hi h i i li d i t f ti l di t founded
d d
in June 1, 2004 for the purposes of carrying out the task of the times, “realizing
the safe society”, and protecting the lives and property of the people.
Free disaster-prevention awareness SMS Services using CBS(Cell
Broadcasting Service) for 2.6 M KTF & LGT mobile subscribers.
Mobile on-the-spot-action systems: forest fire, flood, typhoon
Source: NEMA

26. Gangnam-gu
Gangnam-gu (gu means district), which is major local government of Seoul,
has won the prize of most excellence for its imformatization for three
consecutive years from 2001.
y
Mobile Local Administration Mobile Portal WEB Portal
Mobile Intranet
Restaurent
inspection e-approval
Public assets personal information
management
organizational information
Illegal structure tesks management
monitoring
multimedia information
Illegal Signs Port e Go
e-Gov
location
al Cell phone
information supporting
system
Residental y
Mobile Gov. System
Parking
Restaurent inspection
Illegal Signs
Public
Parking
M-EAI
…
(Mobile-
public utility
Enterprise Application
charge
Integration)

27. Gangnam-gu: Mobile Portal Service
Public portal service contents are delivered through Mobile Devices
Information Public poll Civil affares Report center Education
,
Real estates, Public issues,
, Guidance,, Suggestion,
gg , Entertainment,
,
Library, Legislative bill Search, Complain PR,
Public health, Application Study
Tourism
Source: Gangnam-gu

28. Mobile Public Documents Issurance

29. Gangnam-gu: On-the-Spot Service
Porviding govermantal services on the spot
Distric Office local spot
Mobile Administration System
status of food sanitation
public assets management
Illegal structure Illegal signs check
monitoring
Local
brnach office
execution
administration system

30. Gangnam-gu: Safe & Environment Monitoring
Providing CCTV monitoring for security and sensor monitoring for
environmontal pollution status

31. Future?
quot;The best way to predict the future is to invent itquot;
Source: MIC

32. Thank You!
Th k Y !

33. Profile
Dr. Geunho Lee is a senior research fellow at u-City Forum and a Professor at SCH Univ.
in the field of pervasive computing and communications.
communications
After his Ph.D. from the Johns Hopkins University, he was in the field of ICT for 10 years
working in several government organizations, small to large companies, and university
research centers.
He is a well known speaker in major conferences related to Mobile Com., RFID, Wireless
Sensors,
Sensors and ubiquitous computing He published more than 50 articles and several books
computing.
including Korean translation of UMTS & Mobile Computing.
He was a senior advisor at Samsung Techwin, CJ Systems, and KT, visiting professor at
Korea Polytech University, R&D director at Korea Wireless Networks Inc. & KMW Inc.,
research officer at Ministry of Information & Communication, and visiting scholar at
Georgia Institute of Technology.
His career covers ICT regulation & industrial policy development, standardization, R&D,
R&D planning, techno-business strategic planning, technology valuation, and business
development.