The IPA Adaptahon: Agencies need to adapt by partnering with the best innovative tech companies
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THE IPA ADAPTATHON. The Bakery ran an adapt lab for the IPA. This was the contention. The economics of supply and demand (theres a surplus of great tech companies) plus open innovation (the fact that no-one can have the best talent in their building) plus Client demand means Agencies will need to sell existing technology instead of always building from scratch
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The IPA Adaptahon: Agencies need to adapt by partnering with the best innovative tech companies
- 1. AGENCIES WILL SURVIVE AND THRIVE BY PARTNERING WITH the BEST EXISTING TECHNOLOGY RATHER THAN TRYING TO BUILD IT THEMSELVES
- 2. A WORLD OF PARTNERSHIP WHERE EVERYONE DOES WHAT THEY ARE BEST AT TECH COMPANIES BUILD TECHNOLOGY AGENCIES GET IT TO MARKET
- 4. WE WORK WITH AGENCIES TO HELP THEM AND THEIR CLIENTS GET INNOVATIVE TECH COMPANIES‟ PRODUCTS TO MARKET
- 5. Imagine a virtual assistant as good as a human
- 6. Imagine an antidote to banner blindness
- 7. Imagine helping your plumbers to CONVERT CUSTOMERS
- 8. Imagine SIDESTEPPING SALESMEN TO convert at point of sale
- 9. Imagine gifting your mates a round when you can‟t be there
- 10. Imagine HELPING MUMS TO UNDERSTAND new born baby‟s emotion
- 11. How we do it Service Product Accelerator: 8 weeks > trial market Marketplace: Match existing tech to brand issues
- 12. TECH TO TRIAL MARKET Accelerator
- 13. ADAPTING: OUR BELIEF ON HOW AGENCIES CAN SURVIVE AND THRIVE
- 14. Agencies will survive and thrive by partnering with the best existing technology rather than trying to build it themselves
- 15. CLEARLY the current model SUCKS
- 16. THE MACRO SHIFTS MAKE “same old” LESS viable Society: Abundant Information Technology: Software eating the world Talent: The rise of open innovation
- 17. THE AGENCY‟S ADPATED ROLE fROM TO COMMS PRODUCTS AND SERVICES HUMANS SOFTWARE BUILDING TECHNOLOGY SELLING EXISTING TECHNOLOGY TIME BASED MODELS “LICENSING PLUS” MODELS
- 18. building bespoke is a barrier for agencies doing stuff BUILDING BESPOKE HIGH RISK, HIGH COST REPURPOSING EXISTING LOW COST / LOW RISK Nb £50k is suggested budget to set aside
- 19. Especially with the glut of supply
- 20. A NEW MODEL
- 21. IMAGINE A WORLD WHERE EVERY BRIEF WITH A “PRODUCT AND SERVICE” RESPONSE Communications Existing products and services
- 22. IMAGINE THE UPSIDES FOR THE AGENCIES More upstream through access to problems you aren‟t considered for Less „cognitive wastage‟ New revenue streams – more services Possibility on being „cut in‟ on the licensing
- 23. AGENCIES WILL SURVIVE AND THRIVE BY PARTNERING WITH the BEST EXISTING TECHNOLOGY RATHER THAN TRYING TO BUILD IT THEMSELVES
Hinweis der Redaktion
- The Bakery is a marketplace that finds the best tech to solve brand problems
- The Bakery is a marketplace that finds the best tech to solve brand problems
- We are going to present you a model which we think the time is now forIt’s a provocation. You don’t have to buy it But we think you should
- We are going to present you a model which we think the time is now forIt’s a provocation. You don’t have to buy it But we think you should
- We are going to present you a model which we think the time is now forIt’s a provocation. You don’t have to buy it But we think you should