Apple

Apple By Inc. Alex Tagbo Rohan B. Raut Page 1

IntroductionThe first successful Personal Computer manufacturingcompanyFounded by Steven Jobs, Ronald Wayne and StephenWozniakIndustry type : Computer hardware & software, ConsumerelectronicsHeadquarters : Cupertino, California, USASales : $42.92 billionNet Income : $11.74 billionIncome growth : 18%Employees : 34,300CEO & Chairman : Steve Jobs Page 2

History1976 Apple 11977 Apple 21980 Launched IPO1981 Introduced LISA OS1984 Introduced MACINTOSH OS1985 Introduced Mac Portable1991 Introduced PowerBook1995 Launched the first PDA Newton1997 Online Apple Store2001 Mac OS X2001 Launched iPod2003 iTunes2006 Intel based Mac computers2007 iPhone launch2010 iPad launch Page 3

ProductsThe iPod Line consists of iPodclassic, iPodNano, iPod Touch and iPod Shuffle iMac Mac Mini The Mac Desktop Line includes Mac Mini, IMac and Mac pro line for personal desktop computers Page 4

Products The Smart Phone line consists of iPhone 3G & 3GS The Tablet line consits of iPad and iPad 3G

Products Mac Accessories Page 6

modernization modification conception inten mutation newness notion instauration shift variation vicissitude advance introd conversion correction development inventio Difference Innovation diversification novelty refinement shift transformation knowvariance variety first appearance addition Unveiling presentation creative-activity origleading-edge modernism creation design ini alteration contraption cutting-edge Page 7

Basic Thinking “People who are really serious about software should make their own hardware.” Page 8

Result of innovative thinkingOn January 24, 1984, the Macintosh came into theworld, starting the second major revolution in the personalcomputer industry. Steve Jobs and team took some lessonsfrom Xerox PARC and created THE FIRST USER-FRIENDLY, mass market computer. By todays standards, it wasnt that user-friendly but compared with Microsofts DOS operating system, it was a major technical innovation. Page 9

Transformation Through Innovation : IncrementalInnovation First Apple PC, Apple-1 Highly successful mass Launched in April 1976 production PC Hand Made by Steve Wozniak Launched in 1977 Price $666.66 (liked BASIC OS & DOS repeating numbers) OS Fully Assembled Floppy disk drive Memory 4KB Color Graphics Page 10

Transformation Through Innovation : IncrementalInnovation 1999 1988 Page 11

Transformation Through Innovation : IncrementalInnovation 1999 Today Page 12

Ingredients of Apples success and its quest to develop insanely great products1)Design thinking2)Product development strategy and execution3)CEO as chief innovator4)Bold business experimentation5)Extraordinary Marketing Page 13

Design Thinking Apple has long, had a philosophy of focusing onthe user experience. Their hardware designs are sleek andsophisticated, and are frequently offered in custom colors and designs. Page 14

Product Development Strategy and execution Someone out in Apple developers Customer the world has an have some Feedback innovative Idea innovative idea They send it to Apple Apple decides how to proceedModify the present product Launch a new product/version Create Initial version roomers Announce product at media event Page 15

CEO asChiefInnovator Page 16

New Age: Transformational InnovationNew growth platformRedefined the MP3 PlayerIntroduced entirely new family of productSimple workingExtremely creativeTremendous storage capacityEasy sortingPlaylist creationGreat music qualityCan hold MP3,M4A,M4P,AAC,AAC+formatsLegally purchase music through iTunesNicely designed menusClick wheelTouch screenIncredible life batteryLight weight and ease to carry Page 17

Three Revolutionary User Interfaces byAppleMagic Mouse Click Wheel Multi-touch Page 18

Apple: `Worlds most Innovativecompany. (Business Week) Page 19

Apple didnt invent the personal computer,digital music player, the smart phone, or thetablet. But they reinvented them and forcedtheir competitors to rethink their strategies. Page 20

Thank You! Think Different. Page 21

Apple

von Alex Tagbo am 15. Januar 2013

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