1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an Provide any research evidence you can find that supports explanations of benefits for artist, record label and
explanation in audience
relation to
benefits
(promotion,
extension of
income & outlets,
synergy
opportunities
and strategies
used by
producers to
benefit label and
artist)
Promotional Making music
videos promotes
artists, because
when people see
the singer they
want to
watch/listen to
the song more
and then they will
download the
song. Or of it is a
really good video,
people will
probably
download the
song off iTunes
and so the artist

2. Music Video Purposes Analysis
is making more
money. Because
this video is
abstract people
will want to show
their friends and
so the song gets
more promotion
and resulting in
more people
downloading it
and the artist
receiving more
money
A animated video of The Gorillaz, this promotes them as it is dynamic

3. Music Video Purposes Analysis
Extension of Artists also find
income other ways to
make money, for
example The
Gorillazhave their
own t-shirt
designs. Although
Slipknot has their
own website
where you can
buy his clothes,
you can buy them
from lots of other
different
websites. For
example:
Amazon.com and
EBay.com
The Gorillazhave clothing for sale, giving them more income
Extension of Artists can show
outlets there songs and
videos on the
internet via:
YouTube, social
networking sites.
There is also TV
and the radio.
Furthermore
because social

4. Music Video Purposes Analysis
networking sites
like Twitter and
Facebook are
extremely
popular today
millions of fans
can follow their
favourite artists,
this allows the
artists to post
news, new
songs/mix tapes
or their clothing
onto these sites
so instantly
millions of people
can see it. This is
an excellent way
to reach their
target audience.
The Gorillazpromoting them self’son Twitter. This is another outlet
Synergy The Gorillaz
singed to
Parlophone,
Virgin, EMI,
Universal Music
Group
The artist used
both clothing and
social networking
sites to

5. Music Video Purposes Analysis
promotethem
self. They also
used media
production to
make their music
video.
Producers
strategies If an artist has a
new song/album
that has come out
the produce must
do everything
they can to
promote this. The Gorillazpromoting anew song by them. On a social networking site.There producer has probably told them that it
Producers would be sensible to do this.
strategies that he
can use to
promote their
artists are:
touring, social
networking and
products
(clothing, posters) .
Touring – if an
artist is realising a
new album later
on in the year a
producer can
choose one or
two songs to
realise from these
albums so people
can listen to them

6. Music Video Purposes Analysis
and get a
‘preview’ of
what’s to come in
the rest of the
album. This is a
clever strategy
because
producers realise
the song/songs
which they think
will be the most
popular and will
be able to go on
the radio (more
publicity) and so
when the album
is realised people
will buy the
whole album to
listen too, so then
this brings it back
round to people
liking the album
so later on in the The Gorillaz clothing.
year the artist will
go on tour and
sing there album
live, creating a lot
more publicity
and money for
the singer. Social
Networking –
Social Networking

7. Music Video Purposes Analysis
is a great and
very easy way to
promote an
artist. This is
because if an
artist has a lot of
people following
them on Twitter,
or a lot of likes on
their page on
Facebook, when
they post a new
song or music
video on their
wall it will
automatically
come up their
follower’s wall so
they can see it
and listen to it,
giving that song
and the artist
more promotion.
Furthermore a
producer can help
an artist promote
there self-more
buy selling
product to their
fans. For example
artist can realise
t-shirts with their
faces on them or

8. Music Video Purposes Analysis
even create their
own clothing
brand and sell t-
shirts and hats.
This is a great
way to promote
them self’s
because fans are
buying their
clothes and when
they wear them,
they are actually
walking
advertisement,
but people do not
realise this and so
when other
people see their
clothes and they
like then they
might go buy
some of that
artists clothes.
Therefore leading
to more publicity.