1. Name:_______________________________________ Product: Asda’s Christmas Advert
Narrative – What is the story of the ad, characters, settings, conflicts, resolutions Mise-en-scene (What colours, sets and props are used? Why?)
It is around Christmas time so the mum is really busy trying to do everything. For A normal family house setting, dining tables, sofas were used. Because it was set at
example she is wrapping the presents, hovering and picking out the tree and not Christmas time a Christmas tree was used, decorations and presents.
stopping.
It is set in a normal family home that is getting ready for Christmas
Target Audience – Who is the product for?
Audience is aimed at adults/mums
Sounds - What can you hear?
There is a upbeat fast Christmas song but a rock version of it. Babies crying, adults talking
Camera Shots – What shots are used and why?
and people shouting.
The shots used where wide, close up shots. Wide shots where used to show how busy
each scene was and close up shots where used to show what she was doing and how
much stuff she had to do.
Advertising Techniques – What techniques are used and why?
It is relatable to mums because they are showing how much of a rush Christmas time is.