1. Ágil vs Lean Startup
Twitter: @IndustrialLogic
Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.

2. • Senior Coach @IndustrialLogic
• Agil desde 2001
• fundador da AgilCoop e AgilBits
• Mestrado: “Refleções sobre o
Ensino de Metodologias Ágeis na
Academia, Industria e Governo”
• Experiência e successo com muitos
clientes: Apple Brasil, Freeddom,
@freire_da_silva Americanas.com, Mandic Internet,
Ministério da Cultura, O2 Filmes,
Locaweb, e mais...
• Gosto de nadar e construir casas

4. “Agile methods remove
waste...yet those [Agile]
methods had led me down a
road in which the majority of
my team’s efforts were
wasted.”
- Eric Ries

5. Ágil Lean Startup
X

6. Backlog

7. X

9. Visão do Produto

10. X

11. Pivot

12. Release Plan
1. Stories In:
2. Estimate and Prioritize:
3. Estimate Velocity:
4. Divide into Releases:
Int. Ext. Ext.
Rel. Rel. Rel.
Kent Beck & Martin Fowler, Planning Extreme Programming

13. X

14. Minimum Viable Product
Minimum Viable
Lixo que ninguém Tudo que você não
quer usar tem $ pra fazer

16. X

17. Kanban
Not started In Dev UAT Done
(WIP
3 2 3
limit)

18. Sprint Review

19. X

20. Pivot or Persevere?
Produto inicial
8
6
Zoom-In
Pivot
Meses
4
Customer
Segment
2 Pivot
Platform
Pivot
0
1st MVP 2nd MVP 3rd MVP 4th MVP

21. On-Site Product Owner

22. X

23. Get Out Of The Building

24. User Story + Backlog
Customer saves profile during checkout
•If any account info
(address, etc.)
differs from what’s on
file, ask customer
whether the profile should
be updated.
•Send a separate email
confirmation if profile has
changed.

25. X

26. Hypothesis + “To Learn”
list

27. Definição de “pronto”

28. X

29. Validated Learning
... Done VALIDATED

30. RED GREEN
REFACTOR

31. X

32. MEASURE
BUILD
LEARN

33. Testes de Aceitação
Password Required Password Format
Given First Name is Given First Name is
“Tim_First” “Tim_First”
And Last Name is And Last Name is “Tim_Last”
“Tim_Last” And Password is “foo”
And Password is “” When you Select “Create
When you Select “Create Account”
Account” Then you get a message
Then you get a message “Password must have both
“Password is required” letters and numbers”

34. X

35. Testes A/B

36. Velocity, Burndown & Vanity
Metrics

37. X

38. AARRR & Actionable
Metrics
• Acquisition: users come to the product/site
• Activation: users “use” the product/site
• Retention: users use the site/product multiple
times
• Referral: users like product enough to refer
others
• Revenue: users conduct some monetization
behavior
Metrics for Pirates by Dave McClure

39. Mock Object

40. X

41. Laura Klein
Lean UX Feature Fake
Expert
16 users from 4 countries
are online right now.
22% Join the chat.
78%
Used Unlikely Neutral Likely
Not Used 1 7 6

42. Continuous Integration

43. X

44. Continuous Delivery

45. Liderado por consultores
CSM

46. X

47. Liderado por
empreendedores de sucesso

48. Conclusão:
Lean Startup torna as
melhores partes de ágil mais
enxutas e as combina com o
brilhante processo de
Desenvolvimento de Clientes.

49. Mas lembre-se:
contexto é tudo!