AAA Brand Touchpoints

1. AAA Brand Touchpoints
Employee Experience
A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H
A A A B E N E F I T S O P E N E N R O L L M E N T 2 0 1 0
A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H
A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H
«Date»
«First_Middle_Last_Name»
«Address»
«City_State_Zip»
Dear «MsMr» «Last_Name»:
We’re happy to confirm our offer of the position «Job_Title» at a yearly salary of «Salary».
Congratulations and welcome to AAA! MARKETPLACE
Come work at AAA You are the value of Membership
We’re confident you’ll discover that AAA is an extraordinary place to work. As a Membership AAA NORTHERN CALIFORNIA, NEVADA & UTAH
organization we exist to serve Members. This means you’ll be joining 7,000+ other professionals
Find career satisfaction serving dedicated to serving 2.3 million Members in Northern California, Nevada & Utah. Unlike other
companies, we measure our success not by shareholder value, but by the value we bring to our
4.3 million AAA Members. Jobs in: Members’ lives. And we’re guided by the idea that every employee creates and embodies the
exceptional value we offer.
■ Insurance
As you heard during the interview process, we’ll be moving our main office from San Francisco to
■ Sales Walnut Creek, California, in late 2009. So it’s an exciting time for us. And we look forward to your
contribution and ideas as we embrace the many new possibilities offered by our continued growth.
■ Travel
Details about this offer
■ Automotive Please note that this offer is contingent upon completion of a background check, drug test
screening and I-9 review.
1.85”
■ Information Technology
ONE COMPANY, MANY FACES
Position Type Full-time «Non-Exempt», Non-exempt employees are required
■ Marketing and Advertising
to report regular hours, PTO and other non-worked time.
Pay Periods Bi-weekly
■ HR, Legal, Finance Paid Time Off (PTO) Accrued at 10.000 hours per month to be used for vacation, WORKFORCE
personal and family illnesses, emergencies and other REPRESENTATION WORKPLACE
personal time away from work. We pro-rate PTO for your first CULTURE
Share in our vision, values and mission. month of employment, and you’ll continue to accrue it until
you meet your maximum accrual.
AAA Product Knowledge Book: a new tool for all employees
Diversity & Inclusion
Merit Review Eligibility March 2008
Pre-Arrival Kit:
Integrity ■ Diversity ■ Collaboration ■ Excellence Proposal developed by James Lesko, Liz Tung, and Mary McCoy. March 24th, 2010 DRAFT
Enterprise Incentive Plan (EIP) You’re eligible according to its terms
Benefits at AAA
Adaptability ■ Accountability ■ Members First Start Date «DOH»
Onboard Employee «Orientation_Date», 8:30 a.m.–5:30 p.m. Join us for this two-
Orientation
History of AAA Living Healthy at AAA Enterprise Strategy
day new-employee orientation at 100 Van Ness Ave, San
Francisco. Please bring the enclosed new hire packet with you.
Northern California, Nevada & Utah
WWW.GETAAA.JOBS
Refer your friends
Benefits Open Enrollment 2010
for jobs at AAA New Employee Full-Time Regular
California State Automobile Association is an equal opportunity employer
and strives to hire individuals as diverse as the communities we serve.
©2008 CSAA
Welcome Part-Time Regular (24 – 39 Hours) P1323-5 (Mar 2010) October 2009
1.72”
P1761-23 V&V Job VIA AD_r8bb.indd 1 3/12/08 3:42:37 PM
Touchpoint www.getaaa.jobs Recruiting Ads Job Fairs AAA Employees New Hire Letter New Hire Packet Benefits Collateral Living Healthy @ AAA Diversity & Inclusion Employee Events Work Processes Performance Training /AAAU Compliance, Passport SharePoint Sites
(recruiting, interviewers) Evaluation, Safety Communications
Coaching
Number of
impressions xx xx xx Number of
interviews / year
Number delivered
per year xx xx xx xx xx xx Twice yearly plus
regular check-ins xx xx xx xx
Visits / daily Number of ads, Year Yearly Communication Communication Events Events IT systems, email, tools Courses Communication Unique Web sites
recruiting fairs events Web sites visits daily
xx
External
communication
Employee • Attract • Attract • Attract • Attract • Attract • Attract • Attract • Engage • Engage • Engage • Engage • Engage • Engage • Retain • Engage • Engage
life cycle • Engage • Engage • Engage • Engage • Retain • Retain • Retain • Retain • Retain • Retain • Retain • Retain
stage • Retain • Retain • Reward • Reward
Design UI, architecture Ad templates Banners, flyers, Templated materials Various Various Templates, Templates, Templates, Templates, PPT templates, Tone of voice, Design and Templated Tone of voice, Home page
system job description tone of voice, tone of voice, tone of voice, tone of voice, nomenclature branded layout production, brochure, email branded layout template
description templates branded layout branded layout branded layout branded layout fulfillment via
self-service
Engagement Yes Yes No Yes No No No Yes No No No No Yes Yes Yes No
impact
H/M/L
IT to non-IT Non-IT Non-IT Non-IT IT and non-IT Non-IT Non-IT Non-IT Non-IT IT and non-IT IT and non-IT IT and non-IT Non-IT Non-IT Non-IT
managed
support
systems
Employee life cycle stage diagram: • Attract • Engage • Retain • Reward
*Brand image impact: N + MES = High, medium or low impact
N = Number of impressions
MES = Member experience stages