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PESTEL socio-cultural factor Virtual Worlds

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PESTEL : Media Management VT09 HHS Andreas Bockisch | 70363 | 70363@student.hhs.se Celeste Cantú Alejandró | 70364 | 70364@student.hhs.se Nina Steiner | 70385 |70385@student.hhs.se Alejandra Fernandez del Valle | 70391 | 70391@student.hhs.se
What is a Virtual/digital World ,[object Object],[object Object],Shared Space Graphic User Interface Inmmediacy Interactivity Persistence Socialication/community
Examples of Virtual/digital Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.virtualworldsreview.com
PESTEL ,[object Object],SOCIO-CULTURAL FACTORS demographics, lifestyle trends, population shifts, education, health, living standards, leisure activities, etc.
Trends in the usage of Internet http://www.internetworldstats.com/stats.htm
Socio cultural issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hsu, Chin-Lung & Lu, Hsi-peng, 2003
AGE http://www.theesa.com/facts/index.asp  Growing number of Virtual Worlds for young users
Second Life: Age and Gender User’s ages ,[object Object],[object Object],Resident market share by age tier Average monthly hours by age tier http://static.secondlife.com/economy/stats_200710.xls Melanie Swan Age %   13-17 1.23%   18-24 27.16%   25-34 38.88%   35-44 21.13%   45 + 11.61%  
Usage of Virtual Worlds ,[object Object],[object Object],[object Object],[object Object]
Forecast wirtual World Adoption ,[object Object],1 billion users in 2018 BUT: Growth of Second Life seems to slow down Maybe reaches its peak soon  Need for new concepts
Future of Digital Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object]
References ,[object Object]

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PESTEL socio-cultural factor Virtual Worlds

  • 1. PESTEL : Media Management VT09 HHS Andreas Bockisch | 70363 | 70363@student.hhs.se Celeste Cantú Alejandró | 70364 | 70364@student.hhs.se Nina Steiner | 70385 |70385@student.hhs.se Alejandra Fernandez del Valle | 70391 | 70391@student.hhs.se
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  • 5. Trends in the usage of Internet http://www.internetworldstats.com/stats.htm
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  • 7. AGE http://www.theesa.com/facts/index.asp  Growing number of Virtual Worlds for young users
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