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Introduction to Email Marketing by Alexander Zagoumenov

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Alex Zagoumenov
Alex Zagoumenov

Why should you use email marketing to build loyalty with your partners, clients, vendors? What are the main ingredients in an email marketing campaign? How to play by the rules: CAN-SPAM key points. Alex presented at the City of Calgary's Youth Employment Centre.

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Introduction to EMAIL MARKETING by Alexander Zagoumenov http://www.delaware-insurance.com/wp-content/uploads/2009/03/loyalty-1024x768.jpg
... IS WHERE I LEARNED IT
1. What is it and why use it? 2. What are the key ingredients? 3. Doing it right. AGENDA
To get us all on the same page PART 1 http://upload.wikimedia.org/wikipedia/commons/3/3f/Ringbound_notebook.jpg
First deploy, then analyze the results, then deploy again. PUSH VS. PULL http://chriselyea.com/wp-content/uploads/2010/01/PushPullDoors.jpg
BLOGS VS. EMAIL MARKETING http://www.visit-palau.com/thingstodo/images/sightseeing.JPG
1. Delivers information in a comfortable way 2. Serves as a tool to build loyalty 3. Keeps subscribers up to date WHAT’S THE PURPOSE?
What are the key ingredients PART 2 http://straightfromthefarm.files.wordpress.com/2007/07/bowl-of-fresh-ingredients-for-salsa.jpg
1. Information collection 2. Understanding the goals 3. Campaign management • Creative and copy • Email list setup • Deployment 4. Results analysis THE PROCESS
1. Subject line 2. Headlines 3. Clear calls to action 4. Body text, links and images 5. Footer IMPORTANT EMAIL PARTS
Making sure they see what you sent them TESTING FOR COMPATIBILITY http://www.fun-with-pictures.com/cow-dolphin.html
LOOKING AT THE RESULTS
Playing by the rules PART 3
1. Proper collection method 2. Unsubscribe procedure 3. Be clear in your message 4. Be honest with the reader 5. Pay attention to complaints 5 TIPS TO DO RIGHT
http://www.deskpicture.com/DPs/Miscellaneous/spam.jpg
http://www.mxtoolbox.com/blacklists.aspx CHECKING IF I’M A SPAMMER
GETTING OUT OF IT http://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767 http://derekandbrooke.files.wordpress.com/2009/05/dsc_0255.jpg
IT’S A TOOLBOX http://www.optimum7.com/internet-marketing/wp-content/uploads/2008/11/20060513_toolbox.jpg
1. Do it right 2. Review the results 3. Do it even better than the first time IN REVIEW
QUESTIONS http://usembassywarsaw.files.wordpress.com/2009/04/chris07.jpg

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Introduction to Email Marketing by Alexander Zagoumenov

  • 1. Introduction to EMAIL MARKETING by Alexander Zagoumenov http://www.delaware-insurance.com/wp-content/uploads/2009/03/loyalty-1024x768.jpg
  • 2. ... IS WHERE I LEARNED IT
  • 3. 1. What is it and why use it? 2. What are the key ingredients? 3. Doing it right. AGENDA
  • 4. To get us all on the same page PART 1 http://upload.wikimedia.org/wikipedia/commons/3/3f/Ringbound_notebook.jpg
  • 5. First deploy, then analyze the results, then deploy again. PUSH VS. PULL http://chriselyea.com/wp-content/uploads/2010/01/PushPullDoors.jpg
  • 6. BLOGS VS. EMAIL MARKETING http://www.visit-palau.com/thingstodo/images/sightseeing.JPG
  • 7. 1. Delivers information in a comfortable way 2. Serves as a tool to build loyalty 3. Keeps subscribers up to date WHAT’S THE PURPOSE?
  • 8. What are the key ingredients PART 2 http://straightfromthefarm.files.wordpress.com/2007/07/bowl-of-fresh-ingredients-for-salsa.jpg
  • 9. 1. Information collection 2. Understanding the goals 3. Campaign management • Creative and copy • Email list setup • Deployment 4. Results analysis THE PROCESS
  • 10. 1. Subject line 2. Headlines 3. Clear calls to action 4. Body text, links and images 5. Footer IMPORTANT EMAIL PARTS
  • 11. Making sure they see what you sent them TESTING FOR COMPATIBILITY http://www.fun-with-pictures.com/cow-dolphin.html
  • 12. LOOKING AT THE RESULTS
  • 13. Playing by the rules PART 3
  • 14. 1. Proper collection method 2. Unsubscribe procedure 3. Be clear in your message 4. Be honest with the reader 5. Pay attention to complaints 5 TIPS TO DO RIGHT
  • 17. GETTING OUT OF IT http://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767 http://derekandbrooke.files.wordpress.com/2009/05/dsc_0255.jpg
  • 18. IT’S A TOOLBOX http://www.optimum7.com/internet-marketing/wp-content/uploads/2008/11/20060513_toolbox.jpg
  • 19. 1. Do it right 2. Review the results 3. Do it even better than the first time IN REVIEW
  • 20. QUESTIONS http://usembassywarsaw.files.wordpress.com/2009/04/chris07.jpg