Developer Economic Report 2012

1. Developers Economic 2012
www.developereconomics.c
om
Andres L. Martinez Ortiz
almo@bluevia.com
@davilagrau

2. Ecosystem

3. Platforms Devices
Facebook Tables
Android iOS Consoles
TV
Mobile Web*
BlackBerry Mobile Web*:
• Pros: Web Developers
Windows Phone** • Contras: Fragmentation /
Performance / Markets
BREW Windows Phone*:
BADA
• ???

4. Why?
• User reach +++
(devices base)
• Low cost ++
• Potential revenue +
???????????????

5. Costs / Revenues

6. Who get money?
Nobody (almost)
• The most profitable • And the most
platforms: expensive?
- Blackberry ????? - iOS (3mm)
- iOS But… What do costs
mean?
- Android 25% UI
10% Mk

7. Customers

8. Where are they?
Apps Stores
• How can we find • What is the
them? best business
You can’t. They will find you or… model?
perhaps in Facebook? Nobody knows.
• How can we engage And our customers don’t
and target them? tell anything
You can’t….

9. Channels

10. Who’s selling?
Who’s buying
• Demand: LOCALIZATION: NO
- USA (41%) English is enough
- EU (31%)
- ASIA (25%) Import/Export:
• EU / LATAM -> EU
• EU -> 0
• LATAM <- 0

11. Branding

12. means

13. Apple

14. Questions?
Andres L. Martinez Ortiz
almo@bluevia.com @davilagrau

15. Case Study
Google App Engine + BlueVia
https://github.com/
almo