Prelims set from the Biz quiz at Exotica 2012.

1. Biz Quiz
Prelims
13/04/2012
QM-Alekhya

2. Rules of the Game
• The preliminary round consists of 30
questions
• Question no’s 5, 10, 15, 20, 25 and 30 are
starred and would be used to break a tie
• Top 8 teams make it to the final
• All the best 

3. Q1
• Launched in 1969-70,this brand continues to
be the largest selling Lager Beer brand in East
India.
• It also happens to be the No.2 Lager brand
Pan India.
• Which brand?

4. • Kalyani Black Label

5. Q2
• _____ Zing, is a Children's Savings Bank A/C.
Which bank started it?

6. • ING Zing

7. Q3
• “Asha-the discovery of the Peninsula”-is a first of
its kind Music theatre aiming to nurture the rich
and diverse musical heritage of India.It aims to
provide 360 degree support to talented musicians
across the country transcending boundaries of
languages, genres and musical forms. It was
piloted in Rajasthan in 2010 and has now grown
into a much bigger platform spanning the entire
country.
• Which brand is backing this initiative?

8. • Nokia

9. Q4
• What are the remmies awards given for?

10. • Recruitment Awards

11. *Q5
• Qyuki- an evolving Media company is a
venture started by which two famous Indians?

13. Q6
• Meri Zindegi ka Safar and Meri Zindegi ki
Picture are facebook applications developed
and launched as part of the latest campaign
for which brand?

14. • Axis Bank
• Badti ka Naam Zindegi

15. Q7
• The new logo of this organisation has been designed
through an extensive crowdsourcing exercise spanning the
virtual world and students from over 150 colleges and
design schools. The contest which ran for a span of 2
months registered over 2500 entries by more than 1500
participants from across the globe. Out of the entries
received, Eric Atkins of USA was announced as the winner
of the contest.
• "It was tough to choose one amongst 2500 entries but we
all decided that the final logo is a true reflection of the X
brand which is young, innovative, dynamic, bold, extrovert
and fun”, said Pratik Seal, Head- Marketing,X.
• Id X-revealed during a Sports Tournament in March 2012.

16. • Micromax

17. Q8
• Developed by US based Key Asylum
Inc., EggUp.com has made a collaboration
with a Karnataka based organization to do
something.
• What is it used for?

18. • Website/ Platform to sell and distribute films
securely online.

19. Q9
• In the Buzziest brands of India 2012 poll,if
Airtel won the Gold and facebook the
silver, which brand, a rank outsider and nearly
unknown in 2011,claimed the bronze?

21. *Q10

22. • Wilkinson is
cheering for Marc
Lièvremont and the
French team for the
rugby final.

23. Q11
• X was at the Hapur railway station waiting anxiously for the
train to start. Sitting inside his air-conditioned
compartment, he said he could almost touch and feel the
searing heat outside. Just as the train was leaving the
station, he saw a porter sound asleep, covered by the
shadow of a mountain of gunny bags stacked next to him.
• A few days later, Y went on air with its new commercial that
showed a man sleeping peacefully on a busy
pavement, with a pile of X protecting him from the blazing
sun.
• The campaign for Y went on to bag a Gold at the Cannes.
• Id X and Y.

24. Prasoon Joshi, Coke

25. Q12
• Who designed this particular series of Hot
Wheels Cars making him the first from his
country to do so?

26. • Shane Warne

27. Q13
• Whose NYSE ticker symbol is "IT"?

28. • Gartner

29. Q14
• In 1987, when faced with tough competition
from an unlikely player, the top brass of
Hindustan Lever plotted a strategy to inhibit
its growth. They called it Project STING.
• What did STING stand for?

30. • Strategy to Inhibit Nirma’s growth

31. *Q15
• Which Gurgaon based Indian company , and a
Market Leader, recently launched a new all-
encompassing feature named 'Inspire‘?
• It is supposedly inspired from a similar
offering from a global giant in the same
industry named ‘explore’.

32. MakeMyTrip.com

33. Q16
• The Parivartan programme is a brainchild of
the organization’s Chairman, who felt that
changing mindset of the people is of foremost
importance to steer the organization towards
greater glory.For its nearly 2 lakh
employees,this was instrumental in bringing
about a huge attitudinal change.
• Which Organisation?

34. • State Bank of India ( SBI)

35. Q17
• Back in the 1990-s,this organization started an
integrated campaign to underline its efforts to
trademark its own name.The campaign
became famous through the line :
• "You cannot ____ a ____ on a _____.Identify
the organization/term.

36. • Xerox Corporation

37. Q18
• Which product from the stable of a
predominantly herbal company recently tied
up with Limca Book of Records to create the
largest In Store Display in India at GIP, Noida.
• The product is a leader in its category.
• The unveiling was done by Nargis Fakhri.

38. • Himalaya Purifying Neem Face Wash

39. Q19
Genius Bar- is the retail store of which Brand?

40. • Apple

41. *Q20
• Id the business personality

42. • Manisha Girotra
• Ex UBS head- now with StanChart

43. Q21
• What is run by Corrections Corporation which
is the largest of its type in US?

44. • Prisons

45. Q22
• Which is the only product from the stable of
the Virgin group which doesn't carry the
group's name? Only Product category-0,brand
name-1 point

46. • Mates- Condoms

47. Q23
• According to the Income Tax laws, which one
word term is used to refer to the head of the
Hindu undivided family?

48. • Karta

49. Q24
• In the world of business, what is the 'Duress
Code‘ ?

50. • Entering Your ATM PIN backwards to alert the
police when you are at gunpoint inside an
ATM

51. *Q25
• How do we better know the N7000 in the
world of Gadgets?

52. • Samsung Galaxy Note

53. Q26
Id the Brand

54. • Calcium Sandoz

55. Q27
Series of ads from a
campaign of a
particular type of
product from X.
Id X and the
product.

56. Levis Low Rise
Jeans

57. Q28
• Part of Logo of:

59. Q29
• Ad for?

60. • Reynolds Permanent Marker

61. *Q30
• If Viacom18 were the distributors, and Pen
Studio one of the Producers, who was the
other Producer of this movie.

62. • BoundScript Motion Pictures Pvt.Ltd

63. • All the best!