1. Packaging Lab: Defining the
Problem
Basic Problem Spheres:
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution

2. Israeli Dried Food

3. Israeli Dried Food
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution
Part of an May have Shipped from Aluminium
inefficient economic/pol Israel package may
global food itical not be entirely
system connections recyclable
to US military
aid to Israel

4. McCann’s Irish Oatmeal
Tin
http://us.st12.yimg.com/us.st.yimg.com/I/mex-
grocer_2046_10222936

5. McCann’s Irish Oatmeal
Tin
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution
Health food Recyclable The packaging Functional Classical
market (assume process is tin container design has
downcycling due done in antique
to amalgam of Ireland qualities
Can be
print/materials) reused for
It is an Irish the same Could be
import purpose conceived as
many times a technical
nutrient
Has multiuse
potential

6. Carpet Cleaning Squirt
Bottle
http://mrana.typepad.com/bitbybit/images/2007/08/09/spray_2.jpg

7. Carpet Cleaning Squirt
Bottle
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution
Mechanics of Simple Cost of squirt Multiuse Toxicity?
the spray packaging bottle may be potential
mechanism encourages relatively
utilize the cleanliness close to cost Robust
enclosed of carpet mechanics
product well. cleaning +
squirt bottle -yet if the
package squirt
mechanism
breaks then
the entire
product is
useless.

8. Seed Packaging
http://pro.corbis.com/images/AAED003908.jpg?size=67&uid=
%7BECDB3CE6-3881-4148-A710-5BF3E1DDC83D%7D

9. Seed Packaging
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution
Marketing Paper may be Easy to
directed biodegradable or Reclose
towards downcycled
gardeners May be used
as an
Bright and identifying
exciting sign for the
packaging planted
is part of a seeds
larger
marketing Has other
tool multiuse
potential
such as
storage for
small objects

10. http://earth911.com/files/2007/08/burning-man-packaging-tasty-bite.jpg

11. Indian Food
Market Conservation Social or Fiscal Transport & Mechanical Other?
Ideological Distribution
Paper may be Healthy and
biodegradable or ethnically
downcycled diverse food
give the
*We were consumer a
unaware of the feeling of
aluminum pouch cosmopolitan
that was hidden ism.
inside the
cardboard outer “Citizen of
packaging the world”

12. http://farm1.static.flickr.com/153/383330849_53dedb59c1.jpg?v=0

13. Aluminum Budweiser
Market Conservation Social or Fiscal Transport & Mechanical
Ideological Distribution
Beer According to the website Healthy and
drinking Earth911, “The aluminum ethnically
Baseball can is the most valuable diverse food
Fans beverage container to give the
recycle. By doing so, its consumer a
recycling provides feeling of
Collectors
environmental and cosmopolitani
economic benefits to sm.
communities and
organizations across the
“Citizen of the
country. world”

14. Twin Group Assessment
What assumptions What attributes of the What alternative Organization &
Is the group making? package motivated design problems are Persuasion of
What values do these their rational? identified for each Argument
reveal? package?
Explicit? Surface? (visual) Did they consider What was persuasive
alternative kinds of about their
Mechanical? problems or focus on presentation?
one problem sphere
Implicit? Social Ideological? (e.g. conservation) How was it organized?
Others?