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Webinar Session

   May 28th 5pm EDT
Meet The Team
Agenda
1.   What is Rock The Post
2.   What is crowdfunding
3.   How to craft a pitch
4.   Marketing efforts
5.   Communications with followers
6.   The JOBS Act
What is Rock The Post?
Founding and Launch

• Rock The Post was founded in
  October 2010.
• Rock The Post was launched in
  November 2011.
Where did the idea come
        from?
• Gap in the market
• Entrepreneurs and small businesses had
  difficulty gaining access to capital.
• 98% of the time, VC’s and Angel
  Investors would reject business plans.
• Seed stages are funded mainly by friends
  and family.
What is crowdfunding?
Definition of crowdfunding

 Crowdfunding is a collective
 cooperation, attention and trust by people
 who network and pool their money to
 support efforts initiated by other people or
 organizations.
Alternative way to fundraise
  • Rock The Post is just like traditional
    fundraising.
  • Via crowdfunding, project creators
    are able to reach the crowds with
    built in social media features.
  • 25-40% of the traction comes from
    your inner networks, such as friends
    and family.
Mechanics of crowdfunding
  1.   Registration
  2.   Project creation
  3.   Approval process
  4.   Post is published
  5.   Marketing efforts
  6.   Target is successfully reached
Psychological component
 People pledge for 3 reasons:

 1. People connect with the message
 2. People connect with the
    uniqueness in which you raise the
    funds
 3. People connect with the rewards
Mistakes that lead to
crowdfunding failure
• Not nailing the presentation
• Not doing enough research
• Weak planning ahead of time
• Lack of a solid marketing plan
• Asking for the wrong amount of
  money
• Failure to promote
• Ignoring the audience
Why is crowdfunding good
for companies ramping up?
1. Free marketing
2. Feedback or comments from other
   members
3. Funding
Tax implications
Did you think Uncle Sam would give
you a pass?

3 categories of tax:

• Sales Tax
• Income Tax
• Gift
How to craft a pitch
Target the right audience
• Who will you target?
• How do you relate to them?
• How will you engage them?




Note: Make sure that your post is geared toward to the
right industry, and that your marketing efforts stay aligned.
Having an awesome visual pitch
  • The first 30 seconds is your chance to
    shine.
  • With the video, you will raise 10 times
    more money.
  • Keep it to 2-3 minutes maximum.
Clear description of the project
   •   Introduction
   •   Overview of the project
   •   Include team members, if possible
   •   Long-term goals
   •   Presence on the web (social media
       website URL, etc. )
Setting reasonable goals
•   Reasons for starting the campaign
•   Targets to achieve (weekly/monthly)
•   Be realistic with your numbers
•   Outline steps that will help you to meet
    the objectives
Offer enticing rewards
• What will you give in return for their
  pledges?
• Will it be enough to turn heads?




Note: Offer cool tangible rewards in order to
increase pledges and traffic to your post!
Launching the campaign
Now is time to start spreading the word:
1. Friends
2. Family
3. Colleagues
4. Social media
5. Link to your project under your email
   signature
6. Target media publications
Marketing efforts
Strategy

• Find evangelists to help spread the
  word.
• Know what media publications you will
  target and who to contact.
• Put all the email lists and contacts all
  together so that you can start the email
  blasts right away.
Channels for spreading the word

  • Email blasts      • Speaking engagements
  • Forums            • Affiliate with associations
                        and organizations
  • Press release
                      • Blog writing
  • Community
                      • Widget on your website
    bulletin boards
                      • Meetups and other
  • Social media        events
Passion and energy
• Don’t be shy
• Open yourself to the world
• Believe in yourself in order to have
  others believing in you
• Have a compelling story
• Show off your knowledge within the
  field of your post
Communications with
    followers
Comments
•   Questions
•   Feedback
•   Criticism
•   Compliments




Note: Avoid taking them personally!
Messages
Purpose:               Remember to be:
• One to one           • Responsive
  communication        • Reliable
• Personal level       • True to the people
  communication with     who cared about
  your supporters        your project
Engagement with your fans
  • Constant updates
  • Keep supporters updated with your
    progress
  • Keep your word
  • Be honest


  Note: After all, what’s crowdfunding without the
  crowd? ! Keep your crowd happy!
The JOBS Act
What does it mean for
    crowdfunding?
• Before the JOBS Act, only accredited
  investors (1% of the US population), had
  access to investing in startups

• Crowdfunding is the solution to help small
  businesses lift up the US economy by having
  accredited and non accredited investors be
  part of private offerings.
Why are small businesses are
       so important?
  • They pay 44% of total U.S. private
    payroll.
  • Small businesses generated 65% of
    net new jobs over the past 17 years.
  • They hire 43% of high tech workers.
Q&A?

• Send us your questions by chat
• Or email Tanya at tanya@rockthepost.com
Thank you for attending

For further questions or comments
please contact
           Alejandro Cremades
       alejandro@rockthepost.com

             Tanya Prive
        tanya@rockthepost.com

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Rock The Post Webinar: "Crowdfunding 101 - Learn the basics"Webinar session final

  • 1. Webinar Session May 28th 5pm EDT
  • 3. Agenda 1. What is Rock The Post 2. What is crowdfunding 3. How to craft a pitch 4. Marketing efforts 5. Communications with followers 6. The JOBS Act
  • 4. What is Rock The Post?
  • 5. Founding and Launch • Rock The Post was founded in October 2010. • Rock The Post was launched in November 2011.
  • 6. Where did the idea come from? • Gap in the market • Entrepreneurs and small businesses had difficulty gaining access to capital. • 98% of the time, VC’s and Angel Investors would reject business plans. • Seed stages are funded mainly by friends and family.
  • 8. Definition of crowdfunding Crowdfunding is a collective cooperation, attention and trust by people who network and pool their money to support efforts initiated by other people or organizations.
  • 9. Alternative way to fundraise • Rock The Post is just like traditional fundraising. • Via crowdfunding, project creators are able to reach the crowds with built in social media features. • 25-40% of the traction comes from your inner networks, such as friends and family.
  • 10. Mechanics of crowdfunding 1. Registration 2. Project creation 3. Approval process 4. Post is published 5. Marketing efforts 6. Target is successfully reached
  • 11. Psychological component People pledge for 3 reasons: 1. People connect with the message 2. People connect with the uniqueness in which you raise the funds 3. People connect with the rewards
  • 12. Mistakes that lead to crowdfunding failure • Not nailing the presentation • Not doing enough research • Weak planning ahead of time • Lack of a solid marketing plan • Asking for the wrong amount of money • Failure to promote • Ignoring the audience
  • 13. Why is crowdfunding good for companies ramping up? 1. Free marketing 2. Feedback or comments from other members 3. Funding
  • 14. Tax implications Did you think Uncle Sam would give you a pass? 3 categories of tax: • Sales Tax • Income Tax • Gift
  • 15. How to craft a pitch
  • 16. Target the right audience • Who will you target? • How do you relate to them? • How will you engage them? Note: Make sure that your post is geared toward to the right industry, and that your marketing efforts stay aligned.
  • 17. Having an awesome visual pitch • The first 30 seconds is your chance to shine. • With the video, you will raise 10 times more money. • Keep it to 2-3 minutes maximum.
  • 18. Clear description of the project • Introduction • Overview of the project • Include team members, if possible • Long-term goals • Presence on the web (social media website URL, etc. )
  • 19. Setting reasonable goals • Reasons for starting the campaign • Targets to achieve (weekly/monthly) • Be realistic with your numbers • Outline steps that will help you to meet the objectives
  • 20. Offer enticing rewards • What will you give in return for their pledges? • Will it be enough to turn heads? Note: Offer cool tangible rewards in order to increase pledges and traffic to your post!
  • 21. Launching the campaign Now is time to start spreading the word: 1. Friends 2. Family 3. Colleagues 4. Social media 5. Link to your project under your email signature 6. Target media publications
  • 23. Strategy • Find evangelists to help spread the word. • Know what media publications you will target and who to contact. • Put all the email lists and contacts all together so that you can start the email blasts right away.
  • 24. Channels for spreading the word • Email blasts • Speaking engagements • Forums • Affiliate with associations and organizations • Press release • Blog writing • Community • Widget on your website bulletin boards • Meetups and other • Social media events
  • 25. Passion and energy • Don’t be shy • Open yourself to the world • Believe in yourself in order to have others believing in you • Have a compelling story • Show off your knowledge within the field of your post
  • 26. Communications with followers
  • 27. Comments • Questions • Feedback • Criticism • Compliments Note: Avoid taking them personally!
  • 28. Messages Purpose: Remember to be: • One to one • Responsive communication • Reliable • Personal level • True to the people communication with who cared about your supporters your project
  • 29. Engagement with your fans • Constant updates • Keep supporters updated with your progress • Keep your word • Be honest Note: After all, what’s crowdfunding without the crowd? ! Keep your crowd happy!
  • 31. What does it mean for crowdfunding? • Before the JOBS Act, only accredited investors (1% of the US population), had access to investing in startups • Crowdfunding is the solution to help small businesses lift up the US economy by having accredited and non accredited investors be part of private offerings.
  • 32. Why are small businesses are so important? • They pay 44% of total U.S. private payroll. • Small businesses generated 65% of net new jobs over the past 17 years. • They hire 43% of high tech workers.
  • 33. Q&A? • Send us your questions by chat • Or email Tanya at tanya@rockthepost.com
  • 34. Thank you for attending For further questions or comments please contact Alejandro Cremades alejandro@rockthepost.com Tanya Prive tanya@rockthepost.com