Presentation for 3 hour student training

1. UX Storytelling
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2. Once upon a time...
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4. Hollywood 3 Act rule
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5. Hollywood 3 Act rule
Setup > Confrontation > Resolution
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6. Storytelling
Premise, Backstory, Synopsis
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7. Storytelling
Theme Setting, Plot, Realism
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8. Storytelling
Shifting focus,
Foreshadowing events
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9. Storytelling
Suspension of disbelief,
ballancing conflict
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11. Characters
Hero, Shadow, Mentor, Allies,
Guardians, Trickster, Herald
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12. Characters
Protagonist, Antagonist,
Shapeshifter
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14. Character Arc
Intrapersonal, Interpersonal, Team
Community, Humanity
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16. Tools
Storyboard
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18. drawing
explications
drawing
explications
drawing
explications
drawing
explications

19. Exercise time
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~

20. Let’s talk about apps,
websites and other stuff
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24. GPS Princess
Tracking App
x

25. PERSONAS
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26. PERSONAS
Name, photo, tagline, background,
objectives, main points, pain points
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27. Alecsandru Grigoriu | Aiesec Academy
Photo
Name + Tagline
Background Objectives
Pain PointsMain Points

28. Alecsandru Grigoriu | Aiesec Academy
Mario > “Your pipe is dirty”
oldest of
italian family
get the
princess
too many
castles
special sewer
powers

30. CUSTOMER JOURNEY MAP
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31. CUSTOMER JOURNEY MAP
stages, actions, emotions
touchpoints
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32. normalhappy
ground underground castle
sad

33. normalhappy
ground underground castle
sad
x

34. Exercise time
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35. SITEMAPS
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36. SITEMAPS
Horizontal, vertical, list-view,
static, dynamic, future, cluster
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37. Alecsandru Grigoriu | Aiesec Academy

38. x
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Home
screen
GPS
map
Settings
About History
Profile

39. WIREFRAMES
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40. WIREFRAMES
Sketch, blueprint, structure
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41. WIREFRAMES
Balsamiq, Axure, Illustrator,
Photoshop, Pen & Pencil
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43. Exercise time
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44. CONCLUSIONS
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45. RESOURCES
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46. RESOURCES
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47. THANK YOU!
XOXO
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