Aleberry's recent talk on the concept of Perceived Legitimacy during the fundraising process. The deck focuses on the importance of design to look the part & deck variations. This presentation accompanied other talks on specific pitch deck content.​​

9. YOUR PITCH DECK
Typically 4-8 minutes
Situation: Demo Days, Peak General/Initial Interest in product for
potential clients or investors, Non-accredited investors/individuals
Top-level deck without diving into too much detail
A standard pitch should tell a story about your company, industry, and
show your inspirational & unique solutions
Our recommended content structure serves as a general rule of thumb.
Every pitch & company is unique, so deviate as necessary without
disrupting your story's flow
Example TED Talks

10. YOUR PITCH DECK
Before you start making the slides, WRITE A SCRIPT!
Do not put more than a few words per slide, the focus should be on
you the presenter. Your deck should visually support your script.
Titles of slides should not be vague (ie. Instead of “PROBLEM”
be specific immediately, like “MILLENIALS DON’T BUY
FERRETS”
Consistent branding is key (stay within guidelines of fonts,
colors, general aesthetic). Again, this makes you look prepared,
committed, and capable of presenting yourself professionally.

12. YOUR INVESTOR DECK
General Info - Everything you put together in your Pitch deck + more detail (financials and
other market numbers, This deck should encompass all the corners of your business plan for
the proposed venture)
Time: 10-20 minutes, depending on VC & environment pitching
Situation: Accredited Investors in private setting
Basic Design Rules
Investor decks are often sent via email prior to meetings, and thus should contain more
content & company details.
NUMBERS & RISK are important
Content & Strategy
RESEARCH VC. Some firms or individuals may have a preference on presentations (ie. #
slides, time limits, required content etc.)
Each deck should be tweaked according to the VC
Financial Appendix: show your math (for Q&A at end)

14. YOUR TECHNICAL DECK
Time: varies, and some slides can accompany other decks
Situation: Seriously interested clients, Accredited Investors,
FAQ/Appendix slides
Basic Design Rules
Can be content heavy
Content & Strategy
Show IP to a certain degree
May serve as an appendix to other decks

16. ARE YOU A ROCKSTAR?
NO.
You are not going to show up to your first meeting and by way of your
sheer brilliance fall ass-backward into money. You should seriously
practice your pitch and know the contents backwards and forwards.