Presentationception

PRESENTATION CEPTION
By Dominic Prestifilippo
July 19, 2012

Agenda
(Don’t forget me!)

• Agenda

• Presentation Goal

• 1 pt. / Slide

• Not Standalone

• Uninterrupted

• Audience

• So What?

• Numerical Comparisons

• Visual Information Levels

• Visual Consistency

• Design With Intent

presentation ception July 19, 2012 Dominic Prestifilippo . dominicp.com

Goal . Clarity

A good presentation
disappears


1 pt. Per Slide . Bad

• The presentation should be a story • People end up trying to read instead of
which you walk someone through listening to your wonderful pitch
• It should be told logically • Then people get bored, because you
have too many points, or they’ve read
• The presentation should only help, not them all
get in the way
• Then they get confused because they
• Too many points on a slide distract don’t know what point your’re talking
people from what your saying about


1 pt. Per Slide . Better

The presentation should
be a story which you
walk someone through



It should be told logically



The presentation
should only help, not
get in the way



You get the idea.


Not STandalone . Bad

Some detailed visual you are
probably wishing was bigger
• Don’t do this 20

• Don’t bullet all these awesome points
that you will probably just list anyway 15

• If you just must list bullets, keep it to
three or less and keep them short. 10

• This way your audience doesn’t get
caught up reading and then confused 5
again about where you are
0

Co
Aw t o
Ba o ff
Av ne n
Ci ag s s
Do ret he
Am rs br t
Ph ic e s
Si oc
de o
ga e
er w es

lla te igh

ot a d
s

d me ee
es co

er ow ak

w pie
al s
f

k
cr
ac
e

ks

Not STandalone . Better
Never forget the Graphic Title
20

15

10 Now you can just talk
about the graphic
and people will listen
to you…because they
5 have to!

0
Co
Aw o
Ba so off
Av ne n
Ci ag s s
Do ret he
Am rs br t
Ph eric e ks
Si oc
de o
ga e
er w es

lla te igh

ot a d
st

d me ee
e

w pie
al s
fc

ow ea

k
cr
ac
ks

Uninterupted

This is your time. You
only get it once, don’t
forfeit control.


Uninterupted

Tell your story how you
want it to be told.


Audience

Presentations are
not universal


Audience . Example 1


Audience . Example 2


Audience

Consider your audience,
as in their background,
interests and needs


Audience

Do not use any jargon


Audience

Consider your situation
and how you want it
to unfold


So What?

Once you’ve made a
slide, ask yourself
“so what?”


so what? . Example

Our new cup is blue and
transparent.


so what? . Example

Our new cup is blue and
transparent.
So what?
Who cares about blue?
Why can’t I just look
down into my cup to see
my beverage?
Do they go together?

Numerical Comparisons

31,000 McDonalds


Numerical Comparisons . A Lot

A Lot of McDonalds


Numerical Comparison . Scale

16,700 Starbucks 31,000 McDonalds 380,000 Western
Union Branches


Visual Information Levels . resolution

LOW HIGH


5 5
Visual Consistency . color 2
2
1 1
years miles

<1

1–2

2–4

4–8

8–16

16+

<1

1–2.5

2.5–4

4–6

6–12

12+
• Use brand colors and shades when Age Bike Lane Usage
possible
17
aigslist Cycling Responses Visualized
• Color works well as an accent
15
• Online resources for meaning
12
ars as a Cyclist Miles of Average Ride Owns a Car Why do You Ri
11 27
10 7
8
7 7 7 4 24 4 9
Yes
3
No
24
5 5 2
1 1
2 years frequency
N/A

18–29

30–39

50–59

Never

Rarely

Sometimes

Most Times

Always
1 1 40–49
19
years miles
2–4

4–8

8–16

16+

<1

1–2.5

2.5–4

4–6

6–12

12+

Age Bike Lane Usage Gender
17
15
3 Fem
a

Visual Consistency . Positioning

• Maintain consistent positioning

• Be precise

• Use a grid


Visual Consistency . Heirarchy

Define a heirarchy
and stick to it


Visual Consistency . Heirarchy
HEADER SUB-HEADER
Font: Code Pro Period Font: Code Pro
Weight: Regular for Differentiation Weight: Light
Size: 18pt Size: 18pt
Position: Upper Left Corner Position: After differentiator

Define a heirarchy
and stick to it
Single points
Font: Hero
Weight: Regular
Size: 30pt
Position: Vertical Center,
Top-aligned to first row.
footer title
Font: Code Pro footer date
Weight: Regular Font: Code Pro
Size: 12pt Weight: Regular
Position: Bottom left Size: 12pt
Position: Bottom,
Left-aligned to first column

design with intent

Consider how each
aspect of your
presentation can support
your overall message


design with intent

Tell a story & make
it one your audience
cares about


Agenda . Recap

• Agenda


• 1 pt. / Slide

• Not Standalone

• Uninterrupted

• Audience

• So What?






Agenda . Recap

• Agenda


• 1 pt. / Slide

• Not Standalone Thank you
• Uninterrupted
&
• Audience

• So What?
Questions





Resources

• thenounproject.com - free icons • smashingmagazine.com - good articles

• kuler.adobe.com - color palette creator • aiga.org/symbol-signs - standard icons

• brandsoftheworld.com - vector logos • designresourcebox.com/free-vector-
graphics-designers-would-actually-
• visual.ly - infographic inspiration download-and-use - self explanatory

• dribbble.com - graphic inspiration • designerstoolbox.com - good references

• all-silhouettes.com - free silhouettes • designmoo.com - resource community

• wordle.net - word cloud generator • http://www-958.ibm.com/software/
data/cognos/manyeyes - visualizer
• Edward Tufte - infographic connoisseur


File Types

Q
Pixel Based (Raster) Vector Based
.jpg - .png - .gif - .tif .eps - .ai

Q Q


Complex Walk through

Confusion, from too
much information
Use this to introduce
the concept


Complex Walk through

Piece by Piece Highlight


Presentationception

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