The document provides guidance for creating social media content in different formats and sizes for a brand, including considerations around copyright, compliance, filming, and popular topics and trends. Formats suggested include news stories, visuals, infographics, interactives, animations, games, music videos, and films. Copyrighted images must be acquired or used under a creative commons license. Language, taste, harm, and offense must comply with guidelines. Health and safety procedures apply for filmed content. Popular topics include technology, politics, sports, royals, TV and film, celebrities, and trending websites.