Final presentation about my drink a coke campaign.

1. Zmuda, N. (n.d.). Coca Cola Maintains Marketing Spend Amid Sluggish Demand. Retrieved September 9, 2014,
from http://adage.com.proxy2.cl.msu.edu/article/cmo-strategy/coca-cola-maintains-marketing-spend-amid-sluggish-demand/
294251/
Albert Yuann

2. Coca-Cola
-Founded in 1886
-28 Years of happiness
-200+ Countries

3. Video
•https://www.youtube.com/watch?v=-A-7H4aOhq0

4. The “Drink a coke” campaign
•Sharing on Facebook or Tweeter
•Instagram
•Blogs & Youtube

5. Big Idea
To share the happy feelings when drinking coke

6. Target audience
-Everyone who likes to drink Coca-Cola
-Feelings

7. Campaign Objectives and KPI
-Like and shares
-Google analysis
-tweets using #Drink a coke

8. Tools & Tactics

9. Budget
•Coca-cola FAQs page
•Hourly SEO costs vary across countries$76-$200/hour
•Approximately $300000

10. Thank you
•References:
•http://jerseynut.blogspot.com/2011/04/coke-vs-doma-drives-this-blogger-to.html
•http://www.marketingprofs.com/articles/2013/11414/how-to-create-your-hourly-rate-for-digital-marketing-services
•http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under
•http://moz.com/blog/seo-pricing-costs-of-services
•http://www.coca-colacompany.com/contact-us/faqs
•http://www.keepbusy.net/play.php?id=picture-gallery-415