3. Web tools for knowledge workers ECM as toolbox for processes ECM as a toolbox for the co-worker Productivity We need sell through communities We need a website We need an e-shop We need to twist our business model to fit the new tools We need a community as an Intranet 2015 1995 2000 2005 2010 * Web* Web 2.0* Employee 2.0* Business 2.0 Inspiration: Carl Rogers Adoption Curve