5. But Iâm not a soft drink
⢠Yes, you are like....
⢠Coke
⢠Apple
⢠Starbucks
⢠Ralph Lauren
⢠Nike
6. But Iâm human
⢠So is....
⢠Michael Jordan
⢠Michael Jackson
⢠Paris Hilton
⢠Tiger Woods
⢠Elvis Presley
⢠Mick Jagger
7. But theyâre media darlings
⢠They are covered and known in
traditional media
⢠You are branding yourself through your
participating in social media
8. How I am branding Alan
⢠Social Networks
⢠Blogging Iâm a mini
broadcasting
⢠Journalism
network
⢠Self PR
⢠Photography
⢠Videos
9. My brand qualities
⢠Expert in PR / Social Media
⢠Focus on technology
⢠Connected in Israel
⢠Track record
⢠Has fun
⢠Worth it - good value
⢠Human / Real
10. Why
⢠Being âfoundâ leads to new business
opportunities and deal ďŹow
⢠Being an âauthorityâ builds credibility
⢠Branding Alan adds value to - Alanâs
brand
11. As an entrepreneur
⢠Thought leader raise
partners
money
⢠Innovative
⢠Connecter
build a
⢠Networker team
⢠Ear to the ground
12. As an employee / team
⢠Differentiator
⢠Raise above the noise of having a great
academic career
⢠Your resume is already online hire me before
someone else
does
13. What are your goals?
⢠New business?
⢠New job?
⢠Better ranking on Google?
⢠Re-invent yourself during this economic
situation?
⢠Make life changes
14. Branding YOU
⢠Your brand is your best personal resume
⢠If you understand the power of personal
branding it will help you get a better job
when you ďŹnish school
⢠Branding really shows who you really
are
15. Branding You!
⢠Join a few networks
⢠Determine what you want to
communicate about yourself
⢠Make sure you have an up to date photo
⢠If you are on social networks, make sure
you have an up to date proďŹle
16. What about you?
⢠Student leader
⢠Innovator
⢠Collaborator
⢠First mover
⢠Entrepreneur
⢠Community builder
17. Brand Persona
⢠@UTSAHottie careful how
you brand
⢠@LoveMyBeer
yourself on
⢠@BigAssCamero twitter...
⢠@AnarchyNation
18. Be aware
⢠You are what you post...
⢠âgot shit-faced last night at Fiestaâ
⢠âgoing to Mexico this weekend to....â
⢠âProf. Smith is an ass-holeâ
⢠âlooking to buy term paper on....â
19. Branding You!
⢠Join a few networks
⢠Determine what you want to
communicate about yourself
⢠Make sure you have an up to date photo
⢠If you are on social networks, make sure
you have an up to date proďŹle
25. Twitter
⢠Follow people that interest you...
⢠Why do they interest you?
⢠What can you offer them to engage with
you?
26. Facebook
⢠An opportunity to be human
⢠Show personal interests
⢠Foreign students - what values do you
bring from afar?
⢠Connect with other students at UTSA
and other campuses around the world
who are in similar programs
28. Wrap Up
⢠If you are online, you are creating your
own brand
⢠Dedicate 15 minutes a day on your
personal brand
⢠Participate. Share. Engage.
⢠Combine your personal branding skills
with the role you play in your classes