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The Good The Bad & The Ugly of Social Media

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Using Social Media to Grow your Business The Good, The Bad & The Ugly! Alan McGee: Say Consultancy Ltd
Social Media Landscape: The Good LinkedIn: • 2 new members join every second • 4.2 billion professional searches done in 2011 Facebook: • 850 million monthly active users • 20% of all page views on the web are on Facebook Twitter: • 500 million accounts • 1.1 million new accounts every day You Tube: • 2 billion views every day • 3rd most visited site in the world www.sayconsultancy.com
6 Social Media Pitfalls: The Bad • Rush To Action without a Plan • Lack of Objectives & Measurement • No Content Guidelines • Failing To Engage Audiences • Limited Social Reach • Choosing the wrong Tools & Tactics www.sayconsultancy.com
What not to Say on FB & Twitter: The Ugly •That are you are •You cheated in your planning to take a sickie exams •Slagging off the Boss •Photos from the •Bad Mouthing Quayside Customers! •Your bodily functions •You are leaving on a •Other peoples bodily Holiday & When functions
3 Common Mistakes made on LinkedIn: • Profile: incomplete • Connect unprofessionally: poor etiquette • Don’t ask for recommendations: why? www.sayconsultancy.com
1: Profile • Photo: Chinese proverb: “One picture is worth ten thousand words." People want to network with people they can see, so smile, make an impression • Keywords: Maximise Keywords words think like your customer www.sayconsultancy.com
2: How to Connect Unprofessionally: Sending an invite to Rachel Only if it is true! Please don’t send the default invite www.sayconsultancy.com
3: Ask for recommendations: • If you can justify asking someone to recommend you based on the work you HAVE done for them in the past • And if they ask for the compliment to be returned, you can also vouch for their work, and you are prepared to give it Remember • Recommendations on your profile = credibility www.sayconsultancy.com
You Need A Social Media Strategy: www.sayconsultancy.com
Advanced Social Media Marketing Fully integrated Social Media Business Strategy/Policy • Appropriate Tools & Tactics related to your business sector • Regional, National & Global Strategy Fully Utilise Social Media Resources www.sayconsultancy.com
Need To Know More: ? If you want to find out more about what we can do for you? Why not get in Touch  e-mail: alan.mcgee@sayconsultancy.com Or Join us on: FACEBOOK: TWITTER: www.sayconsultancy.com

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The Good The Bad & The Ugly of Social Media

  • 1. Using Social Media to Grow your Business The Good, The Bad & The Ugly! Alan McGee: Say Consultancy Ltd
  • 2. Social Media Landscape: The Good LinkedIn: • 2 new members join every second • 4.2 billion professional searches done in 2011 Facebook: • 850 million monthly active users • 20% of all page views on the web are on Facebook Twitter: • 500 million accounts • 1.1 million new accounts every day You Tube: • 2 billion views every day • 3rd most visited site in the world www.sayconsultancy.com
  • 3. 6 Social Media Pitfalls: The Bad • Rush To Action without a Plan • Lack of Objectives & Measurement • No Content Guidelines • Failing To Engage Audiences • Limited Social Reach • Choosing the wrong Tools & Tactics www.sayconsultancy.com
  • 4. What not to Say on FB & Twitter: The Ugly •That are you are •You cheated in your planning to take a sickie exams •Slagging off the Boss •Photos from the •Bad Mouthing Quayside Customers! •Your bodily functions •You are leaving on a •Other peoples bodily Holiday & When functions
  • 5. 3 Common Mistakes made on LinkedIn: • Profile: incomplete • Connect unprofessionally: poor etiquette • Don’t ask for recommendations: why? www.sayconsultancy.com
  • 6. 1: Profile • Photo: Chinese proverb: “One picture is worth ten thousand words." People want to network with people they can see, so smile, make an impression • Keywords: Maximise Keywords words think like your customer www.sayconsultancy.com
  • 7. 2: How to Connect Unprofessionally: Sending an invite to Rachel Only if it is true! Please don’t send the default invite www.sayconsultancy.com
  • 8. 3: Ask for recommendations: • If you can justify asking someone to recommend you based on the work you HAVE done for them in the past • And if they ask for the compliment to be returned, you can also vouch for their work, and you are prepared to give it Remember • Recommendations on your profile = credibility www.sayconsultancy.com
  • 9. You Need A Social Media Strategy: www.sayconsultancy.com
  • 10. Advanced Social Media Marketing Fully integrated Social Media Business Strategy/Policy • Appropriate Tools & Tactics related to your business sector • Regional, National & Global Strategy Fully Utilise Social Media Resources www.sayconsultancy.com
  • 11. Need To Know More: ? If you want to find out more about what we can do for you? Why not get in Touch  e-mail: alan.mcgee@sayconsultancy.com Or Join us on: FACEBOOK: TWITTER: www.sayconsultancy.com