2. Are you who you say you are? 2005 100% online Authentication 2002 e-government usage at 11% of online users 1995: UK has 2% using Internet 2003 Still at 11% 2003: UK has 62% using Internet (51% regularly) 2004 Something has to change … 2003: 16% of UK What’s the Internet?

7. Public Sector Complexity Me My Employer My Colleagues Does my self assessment Do her self assessment Do his VAT and PAYE Stand in for me when I’m away Does Payroll My Accountant My Mother Citizen’s Advice Bureau? Local Authority? Post Office? Payroll Provider Their mothers Their accountants

8. What’s a Gateway? Rules Web services Portals Gateway Traditional Backend Systems Who? Where? How? What? When? What?

17. And just a bit about content

19. e-Government evolution? We’re in the trough for sure Government websites % Transactions Online 95%+ Stage 1 Stage 2 Stage 3 Maturity 2,800 websites …. £270-583 million AM rough figure Supplier Gain, .gov Pain Citizen Value 5-7%, less than 3 million per year

20. What’s wrong with our websites? More than 2,800 sites More than 5 million pages Up to 70,000 pages Nine levels deep More than 200 URLs More than 300 authors Some parts of the site not linked to others ‘ orphan content’ 100s of broken links Download time more than one minute Poor uptime Five different look and feels More than three navigation designs The product of unplanned growth

21. Usage (or lack of it) Audience penetration (Active reach among total UK Internet users %) Loyalty (Visits per person per month ) = Audience size ( ‘000 unique visitors per month) Commercial Public sector Individual Government sites Source: NNR, UK windowsupdate.microsoft.com 5,378 google.com 6,281 microsoft.com 6,477 bbc.co.uk 4,994 ask.co.uk 3,997 amazon.co.uk 4,281[hidden] loginnet.passport.com 4,972 google.co.uk 4,060 msn.co.uk 3,674 freeserve.com 3,613 dfes.gov.uk 566 0 1 2 3 4 5 6 7 8 9 0 5 10 15 20 25 30 35 All govt. 5,565 Central govt. 4,325 Local govt. 2,427

22. Do we have enough yet? 5 million pages of content 5.5 million visitors per month Low repeat visits per visitor £5-£10 per visitor, per year 0 20000 40000 60000 80000 100000 120000 1 21 41 61 81 101 121 141 161 181 201 221 241 261 281 301 321 341 361 381 401 421 441 461 481 501 521 541 561 581 601 621 641 661 681 701 721 741 761 781 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% % of all government content Pages per site Hants Medical Devices Scotland HMSO DH IR Dorset CC Castle Morpeth London Online