Social Analytics - Practical Use Cases At Work

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This is a teaser version of the full presentation I will be giving at the Virtual E2Conf on Feb 16, 2012 http://www.e2conf.com/virtual/ The value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful.

Technology Sports

Social Analytics
The Value Behind the Hype

February 2012

Alan Lepofsky
VP and Principal Analyst

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Agenda

1 What is Social Analytics?

Consumer
Examples Help employees get
Content their jobs done

People
2
Interactions

Learning from your network 3
Enterprise Examples

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

What Is Social Analytics?

Collecting and
measuring data on
the interaction
between people
and objects.

https://secure.flickr.com/photos/61056899@N06/5751301741/

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Not Just About Creating More Pages

It’s not just the content
alone that is important.

4
© 2010 - 2012 Constellation Research, Inc. All rights reserved. http://www.flickr.com/photos/ginnerobot/2549674296

It’s about the people…
5
Photo Credit: Constellation Research, Inc. All rights reserved.
© 2010 - 2012 http://www.flickr.com/photos/pgoyette/2819175465/

… and the interactions.
6
Photo Credit: Constellation Research, Inc. All rights reserved.
© 2010 - 2012 http://www.flickr.com/photos/bala_/2488407797/

Many Ways To Interact (The New Verbs)

7
© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Metadata Leads To Analysis
Author

Readers Reshares

Location Favourites

Time Comments
Version Tags
Device

© 2010 - 2012 Constellation Research, Inc. All rights reserved.
8

Demographics and Psychographics
Age, Gender, Location, Income, Marital status, Religion
Interests, Likes, Attitudes, Sentiment

© 2010 - 2012 Constellation Research, Inc. All rights reserved. 9

How Is All This Used?

Content

Actions

People

10
© 2010 - 2012 Constellation Research, Inc. All rights reserved.

11

Let’s Review
Data does not speak for itself

Not just content, people and interactions

Metadata around social objects

Recommendations (content & colleagues)

Enhance search results

Sentiment

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

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© 2010 - 2012 Constellation Research, Inc. All rights reserved.
– 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com

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Social Analytics - Practical Use Cases At Work

2. Agenda 1 What is Social Analytics? Consumer Examples Help employees get Content their jobs done People 2 Interactions Learning from your network 3 Enterprise Examples © 2010 - 2012 Constellation Research, Inc. All rights reserved.

3. What Is Social Analytics? Collecting and measuring data on the interaction between people and objects. https://secure.flickr.com/photos/61056899@N06/5751301741/ © 2010 - 2012 Constellation Research, Inc. All rights reserved.

4. Not Just About Creating More Pages It’s not just the content alone that is important. 4 © 2010 - 2012 Constellation Research, Inc. All rights reserved. http://www.flickr.com/photos/ginnerobot/2549674296

11. 11 Let’s Review Data does not speak for itself Not just content, people and interactions Metadata around social objects Recommendations (content & colleagues) Enhance search results Sentiment © 2010 - 2012 Constellation Research, Inc. All rights reserved.

Editor's Notes

Social Analytics - The Value Behind the HypeThe value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful. This session will take a look at some of the real world implementations of social analytics available today from many of the social business vendors. We'll talk about the trends in this space and discuss some of the possible future directions.
Photo credit: https://secure.flickr.com/photos/61056899@N06/5751301741/
Not Just About Creating More Pages
What am I doing?Where I was. Where I am. Where I'm going. Who I’m with.What am I eating?What am I drinking?What I bought. Where I shop.How I pay. What I watch. What I listen to. What am I reading.Who I like. What teams I route for/against.What sports I play.How far did I walk? How many calories have I burned?What’s my heart rate? What’s my weight?

Social Analytics - Practical Use Cases At Work

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