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SEO Brass Tacks - Getting SEO Right

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alanbleiweiss
alanbleiweiss

In this slide deck from my presentation at Interactivity Digital in South Beach, I cover some of the most important, yet most often misunderstood or overlooked problems I encounter while performing SEO audits

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SEO Brass Tacks Optimizing Your Site #ID2013
#ID2013 @AlanBleiweiss
50 Links On 1 Page Pointing To 1 Page = #MyopicSEO #ID2013 @AlanBleiweiss
Footer Links To “All the Things” Is #MyopicSEO #ID2013 @AlanBleiweiss
Almost No Text Based Content = #SEOFail #ID2013 @AlanBleiweiss
Having No Text Based Content = #SEOApocalypse #ID2013 @AlanBleiweiss
Duplicate Content Kills SEO #ID2013 @AlanBleiweiss
Generic “Everyone Uses Them” Product Descriptions Kill SEO #ID2013 @AlanBleiweiss
All Your Content In Images or Scripts? #SEOFail #ID2013 @AlanBleiweiss
Optimize High Value Phrases Only If You Have The Resources To Win #ID2013 @AlanBleiweiss
Some High Volume Keywords Are Too Broad For Your Ideal Market #ID2013 @AlanBleiweiss
Multiple Sites For The Same Phrases? Sustainability Isn’t So Easy #ID2013 @AlanBleiweiss
Blog Article Tag Overkill = Topical Confusion #ID2013 @AlanBleiweiss
Trying To Do Too Many Things For Visitors Kills SEO #ID2013 static.nrelate.com cdn.thumbscraper.prd.inpwrd.com apis.google.com cm.g.doubleclick.net ajax.googleapis.com ap.lijit.com ad4.netshelter.com adxhm.d.chango.com platform.twitter.com fw.adsafeprotected.com static.polldaddy.com b.scorecardresearch.com pagead2.googlesyndication.com view.atdmt.com ad.doubleclick.net realtime.services.disqus.com facebook.com d.agkn.com fbcdn.net www.ligit.com adnxs.com track.netshelter.net api.twitter.com tags.bluekai.com r.twimg.com apr.lijit.com cdn.libraries.inpwrd.com p.twitter.com cdn.ip.inpwrd.com cdn.api.twitter.com bs.serving-sys.com juggler.services.disqus.com mediacdn.disqus.com dnetshelter3.d.chango.com track.prd.inpwrd.com vap6iad2.lijit.com @AlanBleiweiss
Trying To Do Too Many Things For Visitors Kills SEO #ID2013 @AlanBleiweiss
Trying To Do Too Many Things For Visitors Makes Me Rant On Twitter #ID2013 @AlanBleiweiss
Responsive Design Without SEO Considerations Kills Indexation #ID2013 @AlanBleiweiss
Responsive Design without Real UX Planning Kills Kittens #ID2013 @AlanBleiweiss
Just Because You Rank For Local or Organic Does Not Mean You’re Done #ID2013 @AlanBleiweiss
Giving Visitors Sharing Buttons to “All The Social Things” Kills Puppies #ID2013 @AlanBleiweiss
Getting More Pages Indexed Does Not Always Mean Your SEO Rocks #ID2013 Indexed: 646,638 Actual Pages: 2500 @AlanBleiweiss
I Stab My Eyes Out Every Time A “Tweet This” button Doesn’t Let Others RT Me #ID2013 @AlanBleiweiss
SEO Brass Tacks Summary #ID2013 Don’t Be Stupid Use Critical Thinking @AlanBleiweiss
SEO Brass Tacks Optimizing Your Site #ID2013 @AlanBleiweiss

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SEO Brass Tacks - Getting SEO Right

  • 1. SEO Brass Tacks Optimizing Your Site #ID2013
  • 3. 50 Links On 1 Page Pointing To 1 Page = #MyopicSEO #ID2013 @AlanBleiweiss
  • 4. Footer Links To “All the Things” Is #MyopicSEO #ID2013 @AlanBleiweiss
  • 5. Almost No Text Based Content = #SEOFail #ID2013 @AlanBleiweiss
  • 6. Having No Text Based Content = #SEOApocalypse #ID2013 @AlanBleiweiss
  • 7. Duplicate Content Kills SEO #ID2013 @AlanBleiweiss
  • 8. Generic “Everyone Uses Them” Product Descriptions Kill SEO #ID2013 @AlanBleiweiss
  • 9. All Your Content In Images or Scripts? #SEOFail #ID2013 @AlanBleiweiss
  • 10. Optimize High Value Phrases Only If You Have The Resources To Win #ID2013 @AlanBleiweiss
  • 11. Some High Volume Keywords Are Too Broad For Your Ideal Market #ID2013 @AlanBleiweiss
  • 12. Multiple Sites For The Same Phrases? Sustainability Isn’t So Easy #ID2013 @AlanBleiweiss
  • 13. Blog Article Tag Overkill = Topical Confusion #ID2013 @AlanBleiweiss
  • 14. Trying To Do Too Many Things For Visitors Kills SEO #ID2013 static.nrelate.com cdn.thumbscraper.prd.inpwrd.com apis.google.com cm.g.doubleclick.net ajax.googleapis.com ap.lijit.com ad4.netshelter.com adxhm.d.chango.com platform.twitter.com fw.adsafeprotected.com static.polldaddy.com b.scorecardresearch.com pagead2.googlesyndication.com view.atdmt.com ad.doubleclick.net realtime.services.disqus.com facebook.com d.agkn.com fbcdn.net www.ligit.com adnxs.com track.netshelter.net api.twitter.com tags.bluekai.com r.twimg.com apr.lijit.com cdn.libraries.inpwrd.com p.twitter.com cdn.ip.inpwrd.com cdn.api.twitter.com bs.serving-sys.com juggler.services.disqus.com mediacdn.disqus.com dnetshelter3.d.chango.com track.prd.inpwrd.com vap6iad2.lijit.com @AlanBleiweiss
  • 15. Trying To Do Too Many Things For Visitors Kills SEO #ID2013 @AlanBleiweiss
  • 16. Trying To Do Too Many Things For Visitors Makes Me Rant On Twitter #ID2013 @AlanBleiweiss
  • 17. Responsive Design Without SEO Considerations Kills Indexation #ID2013 @AlanBleiweiss
  • 18. Responsive Design without Real UX Planning Kills Kittens #ID2013 @AlanBleiweiss
  • 19. Just Because You Rank For Local or Organic Does Not Mean You’re Done #ID2013 @AlanBleiweiss
  • 20. Giving Visitors Sharing Buttons to “All The Social Things” Kills Puppies #ID2013 @AlanBleiweiss
  • 21. Getting More Pages Indexed Does Not Always Mean Your SEO Rocks #ID2013 Indexed: 646,638 Actual Pages: 2500 @AlanBleiweiss
  • 22. I Stab My Eyes Out Every Time A “Tweet This” button Doesn’t Let Others RT Me #ID2013 @AlanBleiweiss
  • 23. SEO Brass Tacks Summary #ID2013 Don’t Be Stupid Use Critical Thinking @AlanBleiweiss
  • 24. SEO Brass Tacks Optimizing Your Site #ID2013 @AlanBleiweiss