1. TARGET AUDIENCE -
4.3.2.1
Alana Coulter

2. Age
• This film is targeted at young adults between the ages of
15-25; as this film is rated a 15 because of the language
and sexual references its not for young ears.
Gender
• The film is plotted around a group of teenage girls
therefore is more targeted to an audience who are around
the same age who can possibly relate the topical issues.

3. Nationality
• The film is targeted to the British people who are fans of
the popular British director Noel Clarke.
Occupational/Social Role
• The film is more targeted at students who are at college
or university who can possibly relate to the characters.

4. Family Role
• This film could be targeted to mother/father-daughter as
parents might want to take their daughters to see the film
and talk about similar issues.

5. Social Class
• The film has an ethnic cultural mix, this reflects onto the
target audience. Bring in audiences who are from the
urban areas, poorer areas, middle and upper class, as
anyone can relate to the film from things such as
locations/setting, issues, personality of characters…

6. Why?
• The reason for viewing this film is for an escape from
reality or recreational – enjoying a film with a group of
friends.