the presentation made for the the chartered institute of marketing : technology marketing special interest group.
We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane,
through the tools, capabilities, language and processes that are tantalizingly at our fingertips.
NO Straight Lines for Chartered Institute of Marketing
1. Making sense of our
non-linear world @CIM TMIG
Chartered Institute of Marketing Technology Marketing Interest Group
@alansmlxl
2. This presentation is based upon the book available at Amazon
Amazon link: http://ht.ly/8CJGm
3. Travels in Darwins Topbox
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
4. The challenge:
Be realistic imagine the
impossible
We now have the possibility to truly transform our world,
to be more resilient, to be more relevant to us both personally
and collectively,
socially cohesive, sustainable,
economically vibrant and humane,
through the tools, capabilities, language and processes that are
tantalizingly at our fingertips.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
6. Traditional notions of what
constitutes an organisation, how a
company or organisation markets
itself and the business models under
which they operate no longer apply.
We face a more complex world.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
7. #occupy
#sovereign debt
#eurocrisis
#pensions
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
8. the death and life of eco-systems
the emergence of a new system
trailblazers
collapse of system
hospicing
of old system
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
9. The unsustainable trilemma of a non-linear world
complexity
Organisation Social
Organisational, social,
economic change
complexity
complexity
Economic
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
12. System Upgrade
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
13. the Human- OS
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
14. A connective
communications
membrane wrapping
itself around
the earth
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
15. What does
technology
want
?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
16. OPPORTUNITY
FREEDOM
EMPOWERMENT
MUTUALISM
DIVERSITY
EFFICIENCY
INDEPENDENCE
BEAUTY
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
17. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me, We. Jung re-wired
for the 21st Century
18. Ali’s shortest poem
“Me We”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
19. “I”
Needs
“We”
to truly be
“I”
carl jung
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
20. Me Identity, community, communication, communion
Self
?
Single Many
Family
Community
We
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
21. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Communication ?
23. [Communion]
Folk culture
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
24. I + We = why? What we have worked out is
that a better world is shaped by what we share
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Participatory culture
26. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
POWER
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
27. Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
28. Q: did the Catholic
church see
Gutenberg coming?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
29. Gutenbergs little wooden printing press was used as the tool by Martin Luther to
overthrow the hegemony of the church in Europe and change the direction of political
power
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
31. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
A technological revolution…
32. …or, a social one?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
33. the Human- S
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
34. In the classrooms of our schools,
In the waiting rooms of our hospitals,
On the floors of our factories, and, in our
villages, towns and cities we are no longer
content with the current status quo and we
How can we?
are asking not what if – but…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
35. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The only way of discovering the limits of
the possible is to venture a little way past
them into the impossible
36. How do we create a service to
better manage people’s chronic
health care? Reducing; wrong
diagnosis, over prescription of
drugs, clogging up hospitals and
specialist time.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
37. Sharing data increases safety, sharing data saves
clinical time, sharing data is a process
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
38. Detailed explanations for patient save
clinician’s time
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
39. principles
6 challenges
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
41. [1]
Ambiguity
Learning
to deal with
an uncertain
world
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
42. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[2]
Adaptiveness Creating,
Collaborating,
Critiquing,
Communicating
43. Open
The default setting is
[3]
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
44. [4]
Participatory cultures
& tools
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
45. [5]
Craftmanship
The maker of civilisation
the development of new
insight, technique and
creativity
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
46. [6] Epic:
seek epic wins
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
47. ‘Anyone worried about where business is going in today’s chaotic world –
and everyone concerned with where it should be going – must engage with
No Straight Lines. Alan Moore has captured what is happening, but more
importantly provides prescriptions for what individuals, companies, and
society should do about it to create a better world’.
– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility
‘Alan Moore is a visionary, someone who takes concepts from many sources
and detects the previously hidden relationship between them. He has a firm
grasp of the changes which are reshaping our world, always pointing towards
a more participatory, cooperative, reciprocal model of what our society might
look like’.
– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.
De Florz Chair of the Comparative Media Studies Program MIT.
Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |