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Making sense of our
non-linear world @CIM TMIG
Chartered Institute of Marketing Technology Marketing Interest Group




                      @alansmlxl
This presentation is based upon the book available at Amazon

                               Amazon link: http://ht.ly/8CJGm
Travels in Darwins Topbox




 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The challenge:
Be realistic imagine the
      impossible
    We now have the possibility to truly transform our world,
  to be more resilient, to be more relevant to us both personally
                          and collectively,
                  socially cohesive, sustainable,
               economically vibrant and humane,
 through the tools, capabilities, language and processes that are
                  tantalizingly at our fingertips.


      alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |




                Seeing our best
                possible future
Traditional notions of what
constitutes an organisation, how a
company or organisation markets
itself and the business models under
which they operate no longer apply.

We face a more complex world.

     | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
#occupy
#sovereign debt
  #eurocrisis
  #pensions
  alan moore | www.smlxtralarge.com | no straight lines introduction 2011
the death and life of eco-systems




               the emergence of a new system
                        trailblazers
                                                      collapse of system


                                                          hospicing
                                                         of old system




               alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The unsustainable trilemma of a non-linear world

                                        complexity




    Organisation                                                             Social

                                   Organisational, social,
                                     economic change




      complexity
                                                                       complexity
                                          Economic
          alan moore | www.smlxtralarge.com | no straight lines introduction 2011
A non-linear, ambiguous,
complex world.
    alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
System Upgrade




          alan moore | www.smlxtralarge.com | no straight lines introduction 2011
the Human-                                                      OS
 | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A connective
                                                              communications
                                                             membrane wrapping
                                                                itself around
                                                                  the earth




alan moore | www.smlxtralarge.com | no straight lines introduction 2011
What does
technology
   want
     ?

   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
OPPORTUNITY
           FREEDOM
        EMPOWERMENT
          MUTUALISM
           DIVERSITY
          EFFICIENCY
        INDEPENDENCE
            BEAUTY


alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011




Me, We. Jung re-wired
for the 21st Century
Ali’s shortest poem




“Me We”
      alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“I”
                           Needs
                            “We”
                         to truly be
                              “I”
                              carl jung




alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me                        Identity, community, communication, communion


         Self
                           ?
Single                                Many




          Family
                          Community
                   We




                   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011




Communication                                                               ?
Communion
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[Communion]
    Folk culture

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
I + We = why?  What we have worked out is
     that a better world is shaped by what we share




alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011




Participatory culture
alan moore | www.smlxtralarge.com | no straight lines introduction 2011




          POWER



alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Access to, and, the (RE)distribution of knowledge allows
  us to renegotiate the relationships of power; church,
          state, government, society, commerce


      alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Q: did the Catholic
church see
Gutenberg coming?



     alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Gutenbergs little wooden printing press was used as the tool by Martin Luther to
overthrow the hegemony of the church in Europe and change the direction of political
power



              alan moore | www.smlxtralarge.com | no straight lines introduction 2011
NO Straight Lines for Chartered Institute of Marketing
alan moore | www.smlxtralarge.com | no straight lines introduction 2011




A technological revolution…
…or, a social one?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
the Human-                                                                     S
 | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
In the classrooms of our schools,
 In the waiting rooms of our hospitals,
 On the floors of our factories, and, in our
 villages, towns and cities we are no longer
 content with the current status quo and we



How can we?
 are asking not what if – but…




 | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |




The only way of discovering the limits of
the possible is to venture a little way past
them into the impossible
How do we create a service to
better manage people’s chronic
health care? Reducing; wrong
diagnosis, over prescription of
drugs, clogging up hospitals and
specialist time.


    | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Sharing data increases safety, sharing data saves
clinical time, sharing data is a process




       | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Detailed explanations for patient save
clinician’s time




      | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
principles

                    6                                   challenges




   | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Literacy



 | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[1]
Ambiguity
   Learning
 to deal with
 an uncertain
    world

| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |




     [2]
Adaptiveness                                                Creating,
                                                          Collaborating,
                                                            Critiquing,
                                                          Communicating

Open
                               The default setting is



[3]




      | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[4]
Participatory cultures
        & tools



| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[5]
      Craftmanship
          The maker of civilisation
          the development of new
           insight, technique and
                  creativity




| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[6] Epic:
seek epic wins




    | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
‘Anyone worried about where business is going in today’s chaotic world –
and everyone concerned with where it should be going – must engage with
No Straight Lines. Alan Moore has captured what is happening, but more
importantly provides prescriptions for what individuals, companies, and
society should do about it to create a better world’.
– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility



‘Alan Moore is a visionary, someone who takes concepts from many sources
and detects the previously hidden relationship between them. He has a firm
grasp of the changes which are reshaping our world, always pointing towards
a more participatory, cooperative, reciprocal model of what our society might
look like’.
– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.

De Florz Chair of the Comparative Media Studies Program MIT.
Provost Professor of Communication, Journalism, and Cinematic Arts,
USC Annenberg School for Communication



          | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
www.no-straight-lines.com


Making sense of our
non-linear world


            @alansmlxl

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NO Straight Lines for Chartered Institute of Marketing

  • 1. Making sense of our non-linear world @CIM TMIG Chartered Institute of Marketing Technology Marketing Interest Group @alansmlxl
  • 2. This presentation is based upon the book available at Amazon Amazon link: http://ht.ly/8CJGm
  • 3. Travels in Darwins Topbox alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 4. The challenge: Be realistic imagine the impossible We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes that are tantalizingly at our fingertips. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 5. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | Seeing our best possible future
  • 6. Traditional notions of what constitutes an organisation, how a company or organisation markets itself and the business models under which they operate no longer apply. We face a more complex world. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 7. #occupy #sovereign debt #eurocrisis #pensions alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 8. the death and life of eco-systems the emergence of a new system trailblazers collapse of system hospicing of old system alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 9. The unsustainable trilemma of a non-linear world complexity Organisation Social Organisational, social, economic change complexity complexity Economic alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 10. A non-linear, ambiguous, complex world. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 11. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 12. System Upgrade alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 13. the Human- OS | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 14. A connective communications membrane wrapping itself around the earth alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 15. What does technology want ? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 16. OPPORTUNITY FREEDOM EMPOWERMENT MUTUALISM DIVERSITY EFFICIENCY INDEPENDENCE BEAUTY alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 17. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 Me, We. Jung re-wired for the 21st Century
  • 18. Ali’s shortest poem “Me We” alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 19. “I” Needs “We” to truly be “I” carl jung alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 20. Me Identity, community, communication, communion Self ? Single Many Family Community We alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 21. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 Communication ?
  • 22. Communion alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 23. [Communion] Folk culture | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 24. I + We = why? What we have worked out is that a better world is shaped by what we share alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 Participatory culture
  • 26. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 POWER alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 27. Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church, state, government, society, commerce alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 28. Q: did the Catholic church see Gutenberg coming? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 29. Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 31. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 A technological revolution…
  • 32. …or, a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  • 33. the Human- S | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 34. In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and we How can we? are asking not what if – but… | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 35. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | The only way of discovering the limits of the possible is to venture a little way past them into the impossible
  • 36. How do we create a service to better manage people’s chronic health care? Reducing; wrong diagnosis, over prescription of drugs, clogging up hospitals and specialist time. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 37. Sharing data increases safety, sharing data saves clinical time, sharing data is a process | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 38. Detailed explanations for patient save clinician’s time | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 39. principles 6 challenges | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 40. Literacy | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 41. [1] Ambiguity Learning to deal with an uncertain world | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 42. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | [2] Adaptiveness Creating, Collaborating, Critiquing, Communicating

  • 43. Open The default setting is [3] | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 44. [4] Participatory cultures & tools | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 45. [5] Craftmanship The maker of civilisation the development of new insight, technique and creativity | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 46. [6] Epic: seek epic wins | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 47. ‘Anyone worried about where business is going in today’s chaotic world – and everyone concerned with where it should be going – must engage with No Straight Lines. Alan Moore has captured what is happening, but more importantly provides prescriptions for what individuals, companies, and society should do about it to create a better world’. – B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility ‘Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like’. – Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide. De Florz Chair of the Comparative Media Studies Program MIT. Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  • 48. www.no-straight-lines.com Making sense of our non-linear world @alansmlxl