fly to virgin......

1. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
PARTNERS IN FLIGHT
Be part of the Virgin America experience on RED™,
our exclusive in-flight entertainment system.

2. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
Austin (AUS)
Boston (BOS)
Cancun (CUN)
Chicago (ORD)
Dallas Love Field (DAL)
Fort Lauderdale (FLL)
Honolulu (HNL)
Los Angeles (LAX)
Las Vegas (LAS)
Los Cabos (SJD)
OUR STATSOUR FLEET
Maui (OGG)
New Jersey (EWR)
New York (JFK and LGA)
Orlando (MCO)
Palm Springs (PSP)
Puerto Vallarta (PVR)
San Francisco (SFO)
San Diego (SAN)
Seattle (SEA)
Washington D.C. (IAD and DCA)
OUR ROUTES
• An average of 530K guests fly with us every month
• 5,000 average Virgin America flights take
off each month
• 40K Unique visitors engage on our website each day
• Over 900K guests subscribe to our emails
• Over two million members participate in our frequent
flyer program
VIRGIN AMERICA: ON A MISSION
TO MAKE FLYING GOOD AGAIN.
When we launched in 2007, we were determined to transform even the most jaded road war-
rior’s view of air travel. Every detail, from WiFi to seat-back entertainment to food on demand,
was designed to make flying fun and convenient—regardless of whether you’re sitting in First
Class, Main Cabin Select, or the Main Cabin.
A320 A320A320 A320
A320 A320A320 A320
A320 A320A320 A320
A320 A320 A320
A319
A319
A319
A319
A319
A319
A319
A319
A319
A319
A320 A320
63BRAND NEW AIRBUS AIRCRAFT,
COMPLETE WITH:
10 53A319s with
119 seats
A320s with
149 seats
An interactive
touch screen
at every seat,
fleet-wide

3. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
MOODLIGHTING MAKES
EVERYTHING BETTER.
Each of our custom leather seats comes equipped with WiFi, power outlets, adjustable head-
rests, moodlighting to help our guests unwind, and an interactive touch screen giving guests
food and drinks on demand, nonstop entertainment, and more with just a few light taps. Plus,
with WiFi and power outlets throughout our planes, our guests can take off, log on, and land
with an empty inbox.
0 1 Moodlighting
02 9” Interactive touch screen
03 Remote control
04 Premium leather seats
05 110v Power, USB, and ethernet outlets
06 Fleet-wide WiFi
SEE WHAT’S AVAILABLE
AT EVERY SEAT:
01/02
03 04

4. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
• Live Satellite TV by Dish Network
and premium pay-per-view shows
• Recently released pay-per-view movies
• A library of foreign, independent, and
documentary films
• Original content by our partners at YouTube,
Virgin Produced, and more
• Connect with travel companions
through seat-to-seat chat
• Choose from 10 games to pass the time
• Order food and drinks on demand
• Set parental controls for kids to explore special
content and games
• Browse top brands on our Red Store or donate
to a good cause in our Make a Difference section
from the comfort of your seat
• Build playlists with a library of over
3,000 songs
• Listen to our new preprogrammed Music
Playlist section
• Check out our library of music videos
WATCH INTERACT
ENTERTAINMENT WITH A TOUCH.
Tons of entertainment is just a tap away on our Red™ seat-back entertainment system. With
an extensive library of on-demand music, movies, and premium shows, dozens of complimen-
tary live TV channels, and even seat-to-seat chat, guests can stay entertained all flight long,
browse delicious snacks, meals, and drinks, and order what they want, when they want it.
LISTEN

5. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
SFO
LAS
LAX
DAL
IAD
NYC
BOS
INFLUENCE OUR AUDIENCE.
Our flyers are successful, influential and eager to engage, and our planes provide a perfect
platform for them to sound off about what they hear, see, and do in-flight. Take part in the
Virgin America experience and you’ll reach individuals who are ready, willing, and able to buy
—even from the comfort of their leather seats.
GUEST PROFILE
• 52%
Male
• 60%
Leisure
travelers
• 40%
Business
travelers
• 48%
Female
• Highest numbers located near SFO, LAX, LAS, NYC,
IAD, BOS and DAL
• Age 25-59, with a
concentration in ages
40-49
• Predominantly homeowners
• Hip, socially-engaged, tech-savvy,
creative, and fashion-forward
• Median household income of
$100K+ per year
• Mostly married or in a domestic partnership, and a
lower percentage have children

6. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
CHECK OUR RECORD.
We created an airline we thought people would like to fly. No, make that love to fly. And,
apparently, a lot of people do. Readers of Condé Nast Traveler, Travel+Leisure, and many
other folks have voted us Best Domestic Airline every year we’ve been in business. Here’s
a list of the highlights.
• Condé Nast Traveler’s Readers’
Choice Awards, 2008–2015
• Travel + Leisure’s World’s Best
Awards 2000–2015
• World Airline Awards, 2010–2014
• Executive Travel Leading Edge
Awards, 2011–2012
• Condé Nast Traveler Business
Travel Poll, 2008–2013
• Ranked #1 Domestic Airline in
Travel + Leisure and Fortune Best in
Business Travel Survey 2014–2015
• Fast Company’s Top 50 Most
innovative Companies, 2015
• Best Overall Experience, The Airline
Passenger Experience Association
(APEX), 2010–2014
• Best In-flight Entertainment – Amer-
icas, The Airline Passenger Experience
Association (APEX), 2010, 2012–2015
• Best IFE User Interface, The Airline
Passenger Experience Association
(APEX), 2009, 2011, 2012
BEST DOMESTIC AIRLINE
BEST U.S. BUSINESS
/FIRST CLASS:
BEST GUEST EXPERIENCE
/IN-FLIGHT ENTERTAINMENT:

7. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
GET YOUR BRAND ONBOARD.
“Must-watch” spots that run immedi-
ately following our safety video
A sponsored broadcast featuring
custom advertiser content
Ad placement in one of our partner-
created cached channels like Virgin
Produced’s Channel 11 or Boing Boing’s
Channel 10.
Advertiser created on-demand video
or sponsorship of on demand videos
An advertiser-created radio channelThirty second spots inserted into our
onboard Virgin America TV Channel,
showing on all screens during the
boarding process
CACHED TV CHANNEL CACHED CHANNEL SPONSORSHIP
ON-DEMAND CONTENTFORCED VIEW ADS (:30)
ADS IN DEFAULT CHANNEL (:30) AUDIO CONTENT SPONSORSHIP
Check out the advertising opportunities available on our in-flight entertainment system.

8. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
BEYOND RED™:
REACH OUR FLYERS AFTER TAKEOFF
AND UPON ARRIVAL.
See your message and branding featured in an
exclusive 30-minute onboard video created by In-
Flight Media Associates (IMA), with your company
highlighted as a “RedHOT” spot in your area.
Supported by www.redhotconcierge.com.
Partner with Elevate, our frequent flyer program,
to expand your brand awareness among our
top flyers and drive sales through point-based
special offers.
Whitelist your company’s website for complimen-
tary browsing at 35,000 feet or advertise
on our splash page when guests connect to
in-flight WiFi.
TRAVEL DESTINATION VIDEOS ELEVATE®
INTEGRATION WIFI SPONSORSHIP

9. 2016 ADVERTISING SALES KIT VIRGIN AMERICA
STAY IN TOUCH.
VIRGIN AMERICA MAIN CONTACT
Alfy Veretto – Manager IFE Content and Partnerships
E alfy.Veretto@virginamerica.com
T (650) 762-7228
REDHOT TRAVEL SERIES BY IMA
Robert Zickwolff – Executive Producer
E robertz@in-flightmedia.com
T (760) 944-6575
TALK TO OUR SALES AGENCY
Virgin America uses a selection of advertising agen-
cies. These include In-flight Media & Associates (IMA),
SPAFAX, GEE Media & GTH. If contacted by any other
agency, please verify with Alfy Veretto before signing
any agreements.