NLP application using the Alabot engine for CBT / ringtones / wallpapers etc. Intelligent and intuitive mobile technology

1. NLP ringtone application to enhance user interaction for the
telecom sector
akshat@alabot.com
Artificial Intelligence with Natural
Language Processing for Mobile and
Internet

2. The Problem
Hey, I want
that ring
tone!!!
It’s Light on
by David
Cook
Im 13, I cant
dwd the song
– the process
is difficult.

3. The User characteristics
Youngsters between the age of 11 – 20+
• Want to be accepted by others
• Easily influenced
• Conformity
• Impulsive
• Short Attention Span

4. The Solution
Hey, I want
that ring
tone!!!
It’s Light on by
David Cook
get light
on
Thank you.
You have
selected
light on.Excellent,
how cool is
that!!!

5. Our Proposition
Want what they want, when they want, whenever they want!!!!
• We want to achieve this by giving them:
1. Easy access to information about the latest songs via SMS.
2. Ability to search for the ringtones of a particular artist via SMS.
3. Allow them to download the ringtone directly onto their phone anywhere they may
be.
All this without having to go to the website or specifically having to enter a keyword
which at times may only be a set of numbers.
We put information
back in the hands of the
user

6. Example Maximum of 3 SMS
to download a ring
tone
Power users do it in
ONE
User: Top
5 English
downloaded songs
AlaBot: Top 5 English songs are:
1)American Suite Heart
2) Circus
3) I’m Yours
4) Light On
5) Sober
AlaBot: Top 5 English songs are:
1)American Suite Heart
2) Circus
3) I’m Yours
4) Light On
5) Sober
I want Circus
AlaBot: Thank you. You have
Selected Circus by Britney Spears
Cost RM: 4.00. Please select save
to use this ring tone
AlaBot: Thank you. You have
Selected Circus by Britney Spears
Cost RM: 4.00. Please select save
to use this ring tone
Step 1
Step 2

7. What does this mean to the
user?
• Eliminated the need for specific keywords or
numbers or access to a website or registering.
• The user can now type in the name of the song or
artist without having to check the special code or
visiting the website.
• The application handholds the users – simple and
effective
• It can be English, Bahasa, Chinese,Tamil

8. How does it benefit the
service provider?
1. Reach a teen population:
• That does not have access or limited access to the internet.
• That does not have WAP or GPRS enabled phones. Convert
tones into acceptable formats for low end phones.
2.Also
• Add more verticals when ever they require. i.e. movies, wall
papers, games etc.
The service provider SMS is now more intelligent, thus driving up
the usage substantially increasing their Return on Investment.

9. Behind the scenes
• Our AI core algorithms engine is interactive, intelligent
and intuitive.
• The rules engine is built into the application to
understand context which enables the application to
answer specific questions on the fly.
• The NLP layer allows for different language, phonetics and
spelling mistakes.

10. Summary
• Interactive application on Mobile which will give
access to relevant information on RINGTONEs /
CALL ME TONES / WALLPAPERS AND GAMES
on the move.
• Providing flexibility of access for the mobile teen
and allowing them to download via SMS/ WAP
directly onto their phone without having to worry
about keywords, specific syntax structures or
spelling.

11. Thank you