Overview Features Support How to read a QR Code License QR Codes in Marketing

2. Features

3. Support

4. How to read a QR Code

5. License

6. QR Codes in Marketing

8. Overview

9. Features High Capacity Encoding of Data While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.QR Code is capable of handling all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes. Up to 7,089 characters can be encoded in one symbol.

10. Features Small Printout Size Since QR Code carries information both horizontally and vertically, QR Code is capable of encoding the same amount of data in approximately one-tenth the space of a traditional bar code. (For a smaller printout size, Micro QR Code is available.

11. Features Dirt and Damage Resistant QR Code has error correction capability. Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of code words can be restored.

12. Features Readable from any direction in 360° QR Code is capable of 360 degree (omni-directional), high speed reading. QR Code accomplishes this task through position detection patterns located at the three corners of the symbol. These position detection patterns guarantee stable high-speed reading, circumventing the negative effects of background interference.

13. Support Nokia, Sony Ericsson, Fujitsu Siemens, HTC, i-mate, LG, Motorola, Palm, Samsung… Almost all mobiles Supported

15. UpCode reader http://www.upcode.fi

16. Semacode readerhttp://semacode.org/ota

18. QR Codes in Marketing The uses for QR codes are almost limitless.

20. Website URL

21. Telephone Number

22. SMS Message

23. Contact Details (VCARD)

24. Google Map

25. Facebook Profile

27. QR Codes in Marketing QR codes are also handy for various branding purposes. They can be used to direct mobile phone users to special websites to download brand ads, ringtones, character logos, viral videos, branded flash games and more. Similarly, movie studios make it easy to view coming attractions by printing QR codes on posters that are hung all over the world. Scan the code…you're watching previews of films right on your phone.

29. Retailers can print them on receipts.

30. Event producers employ them to provide exhibit information.

31. Doctor's offices and beauty salons use them to let people make appointments over their mobile phones.

32. Companies can print them on business cards so clients and suppliers can suck contact info right into their cell phones and PDAs.

34. Another idea using QR Codes…