"NAUGHTY CONDOMS" brings in a completely different category of animated condoms. They intend to fantasize and feel the same heroic powers in the bed as the animated character marked on them. They also help the sex mates to smell the fragrance of their special character figures marked over these condoms.
2. CONTENT
Introducing Naughty Condoms
History of Industry
About Naughty Condoms
Get Naughty with the hotte !!
Market Segmentation
Competitive Analysis
SWOT Analysis
3. History of Industry
Condom was named from CONDUS’ which means a vessel or a container.
Various types are as mentioned below :
Latex Condoms: These condoms are made up of latex rubber .This can be
used only with a water-based lubricant and not with oil-based lubricants
Polyurethane Condoms: Polyurethane is a type of plastic. It offers a
superior advantage in terms of the feel and appearance.
Female Condoms: It helps in preventing pregnancy and infections as it
lines the entire vagina.
The above mentioned types of condoms are manufactured with varying
size, shape, length, strength, color, flavor etc.
5. Naughty History
Naughty condoms bring in a completely different category of animated
condoms into the market.
Naughty condoms are animated with the most favorite animated
characters in the market such as Spiderman, Batman.. Etc
Naughty condoms tries to fantasize and feel the same Heroic powers in
the bed as the animated character marked on the naughty condom.
These animated condoms also help the sex mates to smell the fragrance
of their special character figures provided over these condoms.
Naughty Condoms can make you a new
HERO every time in the bed.
6. Get Naughty with the hotte !!
Animated Condoms to enjoy ,feel the pleasure in a different way
9. Market segmentation
Demographic: Psychographic:
Gender: Male & Female Culture
Age: 15-50 years – Needs & Wants
Teenage (Students), Adults
(Workers)
Education: Minimum high school &
can understand English Language
Geographic: Behavioral:
Awareness
Developed countries Health concerns
Developing countries Partner (girl friend, prostitute,
Under developed countries wife, servant, etc)
Others
10. Competitive Environment
External Environment
Political: Economic
Laws governing condom manufacturing Economic growth affects the sexual
Trade regulations desire then intercourse times.
Unemployment rate increases sex rate
Exchange rates –import &exports
Social Technologically
Social, cultural & traditional obligations. Substitutes like contraceptive pills and
Lifestyle of people (Western Vs Eastern) artificial toys
Education level Changes in
Population growth rate Technology transfer
Age distribution Distribution channels
Carrier attitude of the people
Leisure time for people
11. SWOT
STRENGTH WEAKNESS
First time available with animated
characters marked over to attract Cannot advertise directly only
more consumer.
surrogate advertisement for
Easily raw material availability condoms.
Almost essential for sex Social, cultural and traditional
hindrances.
Available in many size, colors and
flavor to attract more consumer. Not 100% guarantee completely STD
and pregnancy control.
Increasing awareness & increasing
sales Slipping ,bursting problems.
Use of condom to avoid STD from
spreading(no other alternative
available except condom)
12. cont.
OPPORTUNITY THREATS
People are getting more aware & Surgical Procedures (sterilization)-
conscious about use of condom. Tubal Ligation(F)/Vasectomy(M)
Scope for expansion Society- the Roman Catholic Church
generally opposes condom use.
Increasing Availability in vending
machines(people are still shy to ask for Masturbation and use of Sex toys.
condom)
Natural methods to avoid pregnancy
like withdrawal (avoid ejaculation
inside her).