4. Intermediaries
• Projected dis‐intermediation & realities
• ICT intermediaries
• Need of human intermediaries to bridge the
information gap in using ICTs
– Ex: Soochak in Gyandoot
– Need to be local, ICT skills & trusted
• Why community has to trust the
intermediaries?
• Whether replaces the earlier mechanisms?
Vignesh 4
5. Trust
• Discussion limiting to intermediaries
• Types of trust
– Thick, Thin, characteristics‐based, process‐based,
institution‐based.
• Giddens
– ‘Trust’ in ‘dis‐embedding’ ‘Abstract systems’ as part
of modernity
– Access points of abstract systems are meeting
ground of facework and faceless commitments
– Telecenter operator ~ facework
• Trust, doctors & telecenters
Vignesh 5
7. Trust & service
• Thro e‐literacy program – operator is known
to most of the families
• Trust in govt as institution and govt. driven
project
• Egov service delivery
– Making payment (active | e‐pay)
– Getting entitlements (NA – backend not ready, but
operators undertook, govt. printed increased
trust, print from telecenter skeptical)
– Information (lack of trust on agri, health)
Vignesh 7
8. Trust Cont…
• Additional observations
• FRIENDS –
– E‐pay
– Preferred over conventional centers
– Trust high due to trust in institution ‐ govt
operated
– Despite lack of awareness how money paid is
transferred via computers
Vignesh 8
9. Trust Cont..2
• KISSAN
– Web, TV, data center, kiosks, Agricultural officers
(AO)
– AOs used extensively – translator of expert
knowledge to local understanding
– Mediation of information flow between experts
and farmers – yellowing of coconut leaves
– Similar trust is not there on the telecenter
intermediary for agri related info.
• Health mapping in Akshaya
– Request for a medical person
– Simple medical tests (BP, sugar) – not preferred
Vignesh 9