Sony's Gamble Pays Off with Jassi

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gamble paid-off for Sony ,[object Object],[object Object],[object Object]

Gamble paid-off for Sony ,[object Object],[object Object]

Understanding Women- Finally Sony cracks the mystery…………… ,[object Object],[object Object],[object Object]

Characteristics of Jassi ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why the audience adore Jassi? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Audience love continues……….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Challenge ,[object Object]

Marketing Objectives ,[object Object],[object Object],[object Object]

Marketing Objectives ,[object Object],[object Object]

Foolproof Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Different forms of Marketing Stations Trains Shopping malls Airport placards SMS Word of mouth leaflets Media mix

2 nd stage of campaign-popularizing the other characters ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],3rd stage of campaigning-sustaining the buzz

Television rating points Vs Popularity ,[object Object],[object Object]

Reasons why jassi clicked ,[object Object],[object Object]

RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object]

TRP ratings as on December 2004

Ratings as per different region

After the Image makeover- Jassi’s downfall ,[object Object],[object Object],[object Object]

TRP ratings post image makeover

Sony's Gamble Pays Off with Jassi

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Sony's Gamble Pays Off with Jassi