Axa Assurance Maroc - Insurer Innovation Award 2024
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Some of Roundtree's Presentation Slides from SXSW 2011
1. Facebook users surveyed currently donât
use Facebook for health decision-making.
Source: Roundtree, SXSW 2011, @akroundtree
2. Facebook users surveyed are generally
active in health decision-making.
Source: Roundtree, SXSW 2011, @akroundtree
3. Recommendations
âą Write like a friend, not an agency.
âą Target patient navigators, rather than patients.
âą Share narratives, anecdotes and profiles more
than facts and figures.
âą Allow your followers to share content as much as
you do.
âą Listen as much as you talk. Respond as much as
you initiate.
âą Start from their level of engagement, then
scaffold to new behavior.
Source: Roundtree, SXSW 2011, @akroundtree