Report Writing........ Perception of residents about Dwarka, New Delhi, as locality...... Era Business School, New Delhi

1. PERCEPTION OF RESIDENTS ABOUT
DWARKA AS A PREMIUM
RESIDENTIAL COLONY
A project report by TEAM ONE (PGDM 12’14)

2. Acknowledgements
 Our gratitude to our faculty who gave us the liberty to select a
topic of our choice and then intervened only to guide us so that
we make best use of the opportunity.
 Our thanks to all our respondents who took out their valuable
time to sit with us and offer some great inputs.
 We also acknowledge the co-operation from our colleagues
who helped us formulate the questionnaire.
 Our salutes to an undying spirit called , “Team One”! It has
been a privilege for each one of us to be a member of this
worthy crew.
Era Business School
Ajay K Raina

3. Table of Contents








Heading
Executive Summary
Introduction
Purpose and Scope of
Study
Data Analysis
Conclusions
Recommendations
Appendix
Bibliography
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Slide No
4-7
8-9
10 – 28
29 - 38
39 – 41
42 – 43
44 – 50
51
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4. Executive Summary….
 Dwarka is an upcoming township in South West administrative
district of Delhi.
 Left unattended for years while rest of the city and other parts of
NCR were taking phenomenal leaps, the sub-city suddenly caught
attention in 1990s as Delhi and Gurgaon literally collided with each
other.
 With most of the land assets (other than some old villages)
belonging to govt and Delhi Development Authority (DDA), the
area saw numerous group housing and other societies
mushrooming in the area as the development picked up.
 A notorious scam regarding allotment of land to such societies was
also unearthed
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hanging fire since then.

5. …..Executive Summary….
 While issues related to such land grabbing, scarcity of water,
builders mafia, black money and so on kept on raising necks off and
on, both govt and developers (DDA, private builders, brokers) have
been busy blowing a huge trumpet about the goodies in Dwarka.
 In fact, one of the hottest destinations in NCR today, Dwarka does
have certain great plus points too.
 Having lived (and now having studied) for a while in Dwarka, this
team took up this project of scratching the surface and trying to
find the real truth about the place.
 While steering away from the controversies, an effort has been
made to simply compare the ground situation with what is
generally known and believed about Dwarka. Most of the team
members are now temporary residents of Dwarka and, thus, are
aware of the impression that they had in their minds when they
had decided to park themselves at Dwarka for the next two years,
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some six months ago.

6. …Executive Summary….
 This project aims at comparing the Dwarka as being marketed with
the one that actual exists on ground.
 As a start point, research was done through internet to actually
identify the so called USP of the place, as being publicised by
various stakeholders.
 Keeping the overall objective in mind, a questionnaire was
developed and target population decided upon. Factors like age,
gender, occupation, ownership and duration of stay in the area
were chosen to build the target mass.
 A survey was then done in a way that most of the geographical part
of the sub-city was covered.
 An analysis of the data does indicate that while residents are in
favour of living in Dwarka, things are not as hunky dory as these
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have been made out to be.

7. Executive Summary….
 Like anywhere else in the city, there are issues with security,
quality of water, lack of empathy from concerned quarters but at
the same time, there are certain strengths, like open spaces,
road space, planned layout and so on, that stand out.
 The focus of the report was not on what needs to be done but
on the perceptional differences and the same has been achieved.
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8. Introduction….
 Named after a fabled kingdom of Mahabharata times,
Dwarka is the modern child of Pappan Kalan village in
southwest Delhi.
 Delhi Development Authority website claims it to be….
DWARKA - A SUB CITY FOR THE 21st CENTURY
MEETING THE NEEDS OF THE NEXT GENERATION
Dwarka, today is in the stage of completion to house ONE MILLION
people with every essential infrastructural facilities.
Dwarka offers the right mix, aesthetic & recreational facilities etc.
Dwarka is fast becoming the address of tomorrow. An address to be
proud of.
 Builders call it a real paradise while extracting a hefty sum
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from buyers.

9. .… Introduction
 Dwarka does look impressive with its broad roads and
open spaces but there are issues involved.
 A huge number of societies lie shut because of legal
issues.
 Palam and Najafgarh Drains run through most of its part;
are major pollutants.
 Water quality is poor.
 Areas towards north, i.e, Sectors 1 and 2 are getting
congested by day.
 Property rates, however, are headed northwards.
 Era Business Schoolhas been made to look beneath the obvious.
An attempt
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10. Purpose
and
Scope of Study
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11. Objective
To understand the ground realities prevailing in
Dwarka vis-à-vis claims being put forth by various
stakeholders.
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12. Scope
 The project report is based on a questionnaire based
primary research and a limited secondary research.
 The participation in survey was limited to residents only
and did not include any other stakeholder like govt
agencies or private builders.
 The scope has been kept limited to a comparison
between what exists on paper and what is actually
perceived on ground.
 Official versions, justifications and counter claims have
been excluded.
 In order to cut down on possible grievance-oriented
approach, participants were not informed or encouraged
to pitch their inputs against official versions; they were
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simply requested to share their experiences with us.

13. SOURCES AND METHODS OF
COLLECTING DATA
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14. Sources
 Sources for the inputs were selected from across the subcity with an aim of obtaining a uniform and balanced
feedback.
 A total of 30 respondents were included in the survey.
 Even though majority of project team members live in
Dwarka, perceptions of individual members were kept
out of the survey to exclude biases if any. However, preknowledge, thus available, was utilised while selecting
target areas and clusters.
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Ajay K Raina

15. Step 1 : Decision on Methodology
 Research for claims being made by stakeholders.
 Developing a questionnaire for primary research.
 Identifying target population – gender, profession, age/
duration of stay in the area.
 Data analysis.
 Deductions.
 Conclusions, if any.
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16. Step 2 : Identifying Verifiable Issues
 Secondary Research through Internet to analyse various web-sites
belonging to different stakeholders like govt agencies, builders
and brokers. Some examples:-
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17. Step 3 : Developing the Questionnaire….
 The questionnaire was formulated around following issues
(contents under each subject have been shown as sub-bullets): Issue No 1. Accessibility (outside) and Movement (Inside).
• Connectivity of Dwarka with other parts of NCR
• Conveyance options within the suburb
• Traffic to road space ratio
• Parking areas: availability v/s requirement
• Metro connectivity
• Metro route profile (within)
• Metro route (outwards; via Navada)
• Metro route (outward; via Sector 21 was not covered, being out
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of operations

18. …..Step 3 : Developing the Questionnaire….
 Issue No 2: Safety and Security
• Women safety
• Over all security environment in Dwarka as compared with
other parts of NCR
• Police and traffic cops’ performance.
Issue No 3 : Being Social
• Social life in Dwarka
• Choice of eating places and variety in restaurants
• Spending routine weekends in Dwarka or prefer to visit
other places in NCR
• Rating of shopping options
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• Shopping malls and other recreational facilities

19. …..Step 3 : Developing the Questionnaire….
 Issue No 4 : Fundamental Issues
 Hospitals and medical facilities
 Schools and educational facilities
 Religious institutions
 Issue No 5 : Pure Economics
 Compare cost of living with other areas
 Investment/ lifestyle/ surplus money
 Advice for settling down or buying property in Dwarka
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20. …..Step 3 : Developing the Questionnaire….
 Issue No 6 : Basic Amenities







Water supply
Electricity
Municipality
Pest and insect control
Drainage
Quality of water
Quality of Air
 Issue No 7 : Overall living experience
 The most impressive things about living in Dwarka
 Issues that need urgent attention by civic bodies/concerned
departments
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Ajay K Raina
 Things that you dislike/hate the most about Dwarka

21. …..Step 3 : Developing the Questionnaire….
 A total of 35 issues addressed through 20 questions + one
open ended question to comment on any other issue not
covered in the questionnaire.
 To maintain objectivity, choices like Yes/No, Adequate/
Inadequate,
Good/Average/Poor,
Satisfied/Anxious,
Better/Similar/Worse and so on were pre-positioned.
 Intention (comparison with claims) was not to be
disclosed to the respondents.
 Each member was tasked to collect data by offering the
questionnaire/ recording responses wherever required.
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22. Step 4 :Target Population Selection
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23. 15
1
4
3
5
14
2
6
16
13
12
18
7
11
x
Distribution: Respondents
Aim was to cover as much
Area as possible.
19
9
LEGEND
8
One person
Two persons
20
Three/more persons
(Digits inside the stars indicate Sector Numbers)
(Sectors uncovered : 17, 24- 29)
21 22
23

24. Age Profile
A
G
E
I
N
Y
E
A
R
S
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25. Gender Profile
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Nature of inputs being sought favoured a tilt towards fairer sex

26. Occupation Profile
(Covers three different kinds – OUTGOING professionals, Raina
Era Business School
Ajay K EXPLORATORY youngsters
and home makers who always KNOW THE BEST!

27. Ownership
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Degree of involvement with such issue is assumed to beK Raina proportional
to degree of involvement with the property

28. Periodicity: Stay in Dwarka
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29. Movement
Connectivity of Dwarka with other parts of NCR
Conveyance options within the suburb
Traffic to road space ratio
Parking areas v/s requirement
Metro connectivity
Metro route profile (within)
Metra route (outwards; via Navada)
15
12
22
9
22
11
14
4
5
7
19
11
18
8
16
1
16
Sub section output : 105, 35, 70
Safety and Security
Women safety
Over all security environment in Dwarka as compared with other parts of NCR
Police and traffic cops’ performance
Sub section output : 22, 40,28
Being Social
Social life in Dwarka
Choice of eating places and variety in restaurants
Spending routine weekends in Dwarka or prefer to visit other places in NCR
Rating of shopping options
Shopping malls
Sub section output: 72, 29, 59
Fundamental Issues
Hospitals and medical facilities
Schools and educational facilities
Religious institutions
Sub section output : 40, 17,33
Pure Economics
Compare cost of living with other areas
Investment/ lifestyle/ surplus money
Advice for settling down or buying property in Dwarka
Sub section output : 32, 20,38
Basic Amenities
Water supply
Electricity
Municipality
Pest and insect control
DATA ANALYSIS
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10
7
5
11
14
15
9
9
10
16
21
10
15
10
4
10
9
7
3
30
13
12
8
20
12
9
8
13
2
18
1
8
23
7
13
22
9
7
7
19
10
8
12
10
12
22
11
1
8
10

30. Data Analysis
 All 30 questionnaires were received back.
 Various inputs were clubbed under ‘Favourable’, ‘Inbetween’ and ‘Unfavourable’ groups, each with same
weightage.
 Total inputs were then added up, both sub-section wise
and overall.
 A glimpse…..
Favourable Middle Against
Safety and Security
Women safety
10
11
9
Over all security environment in Dwarka as compared with other parts of NCR
7
14
9
Police and traffic cops’ performance
5
15
10
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Ajay : Raina
Sub section outputK22, 40,28

31. ….Analysis of Responses….
• Housewives and elderly people find
lack of dedicated Internal transport
pretty uncomfortable.
• Metro is a big plus but for its route out
(through Navada) that has been
perceived as unduly long, esp by
students and office goers.
• Good road spaces except for markets
that tend to get too congested
because of inadequate parking space.
• Roads in general are good to drive on.
• Bargaining with rickshaw is a pain.
Overall
• Public at large is happy with this aspect, especially when they compare with
other areas of the city.
• Claims of being a congestion free sub-city that has good roads and a systematic
layout, appear to
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32. ….Analysis of Responses….
 This was no big surprise; even though
claimed as a peaceful area by many,
residents have a different perception about
law and order scene.
 Many claim that vehicles with black screens
can ply freely only within Dwarka.
 Police statistics for 2012 indicate a total of 08
rapes, 04 murders, 20 cases of chain
snatching and 100+ other incidents (Two
police stations; NOT counting surrounding
police station jurisdictions of Najafgarh,
Dabri, Palam and Bindpur.
 Many stretches perceived as unsafe after
dark.
Claims of builders notwithstanding, residents do not feel too safe
or securedSchool Police statistics also reinforce resident’s views.
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Ajay K Raina
Women, in particular, are clear about threat perception.

33. ….Analysis of Responses….
 Most of the students and youngsters
find it lacking.
 Lack of malls and cinema theatres is
a major lacuna.
 Housewives appear to be OK with
the choices for routine life and are
happy about new malls opening up
at Lebua and Radisson.
 Saving grace has been people’s
views about shopping options.
Lack of entertainment facilities takes away the edge that Dwarka may
have in respect of other things; visualisation of so claimed “One of
the Largest School
basic amenities gets difficult,
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especially when viewed in isolation.

34. ….Analysis of Responses….
 Schools make a big draw with all
(across the age/sex/occupational
spectrum). In fact, opinion about
schools has actually tilted overall
vote towards positive side.
 Almost all segments are quite
unhappy with medical facilities,
especially, govt sponsored ones.
 Older lot feels inadequacy of
religious institutes.
A close call and while overall vote may appear to be positive, the perception
does not support the tallness of such claims(like the claims of world class
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infrastructure). ‘Just About Adequate’ would be theKactual inference.

35. ….Analysis of Responses….
 Most of the permanent residents
favour buying a house here
(comparison with other areas being
inevitable).
 Cost of living has been identified as
being on the higher side.
 Almost everyone is aware of the
speed of appreciation of property
values in the area.
Owners are happier than the tenants who cry foul about
cost of living that includes rentals in the area.
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36. ….Analysis of Responses….
 Electricity supply is a quite regular
and most of the respondents are
happy about the same.
 Quality of water and untamed
pollution from Najafgarh and Palam
drains have been causes of
inconvenience to many.
 Air quality, otherwise and especially
in the areas away from these drains,
has been found to be better.
Those who live close to the drains, find the overall ambience as being very bad
while those who are away from such areas, find the place reasonably good to live
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in. The trend is common to all segments of respondents.

37. ….Analysis of Responses….
Three Questions with Top Three Answers
The most impressive things Space, planning, less
about living in Dwarka
noise
Issues that need urgent
attention by civic
bodies/concerned
departments
Two drains, Quality of
water, Cinema
theatres.
Hard water, drainage
Things that you dislike/hate related pollution and
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the most about Dwarka?
govt’s attitude.

38. ….Analysis of Responses
 The vote is in favour of Dwarka as
most of its residents find it a good
package.
 Even though not prompted by us
(except in one question), most of the
respondents showed the tendency to
compare it with other parts of NCR
while filling up the forms.
 The realisation, that Dwarka has the
potential of being developed into a
world class township, keeps the hope
going.
Majority does not find Dwarka as great as it is being touted to
outside world BUT scores (if we err on positive side, 597/890) prove
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that overall perception of Dwarka among its residents is positive.

39. Conclusions
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40. Conclusions…..
 The project had a constraint wherein actual motive had been
kept as a closely guarded secret.
 The responses indicate that while most of the big claims being
made to attract investors to the area may not be actually true
yet Dwarka could be considered as a liveable part of Delhi in
particular (vis-à-vis cost of acquiring/renting a house within
NDMC area) and NCR in general.
 Non commercial nature of the area necessitated a study that
could look into the perception of residents about the only
purely residential area of this size in whole of north India.
 Despite all efforts to steer the survey away, respondents could
not help but feel better after comparing it with its poorer
cousins spread across the NCR.
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41. …..Conclusions
 Dwarka, despite lack of empathy from quarters that could have
been more sensitive, possesses the potential of being a very
good residential township.
 Many issues that it faces today are same as those being faced
elsewhere in the city but its capability to absorb lot of
infrastructure in future, gives it an edge over other areas of
NCR.
 The project has helped us understand the fact that generally
perceived impressions will always differ between the outsiders
and insiders and unless a young manager tries to see the things
as these exist beneath the surface, he/she will remain as good
or as bad as an outsider despite being a member of an
organisation.
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42. Recommendations…
 Dwarka is a sold-out sub-city and does not really need any
advertisement. With many projects likely to fructify once judicial
proceedings are over, it is but natural that many more residents
will acquire new addresses here.
 Govt must, therefore, make a sincere effort to address popular
aspirations of the residents so as to make it a wholesome
residential destination.
 What residents look forward to is nothing but some of the
fundamental privileges that every citizen of a free country simply
deserves in the first place.
 With many under-developed and open spaces still available, many
more amenities like shopping malls, hospitals, theatres, religious
institutions can still be provisioned without putting too much of a
Erastress on the eco-balance of the place. K Raina
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43. …Recommendations
 Law and order remains on top of the list wherein opinion is
unanimous and unequivocal.
 Sanitation related issue need to be looked into as that also
figures very high on the priority list.
 A better quality of water, better govt sponsored medical
facilities and internal transport (monorail or feeder bus
service) are amongst other issues that merit attention.
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44. Appendix…
Appendix A – Questionnaire…..
PRIMARY RESEARCH : PERCEPTION OF DWARKA AS A LOCALITY
Name of the respondent (optional)………………………………… Sex …… Age……..
Years of stay at Dwarka…………….. Self-owned or rented………….. Sector ………..
(You are requested to fill in the following details and add any additional comment in the space given
in the end)
1.
The most impressive thing about living in Dwarka…………………………………………………………………..
……………………………………………………………………………………………………………………………………………………………
2.
How is social life in Dwarka? Good/ does not matter/ poor.
3.
How do you find the connectivity of Dwarka with other parts of NCR? Good/poor/workable
4.
Are you happy with the conveyance options within the suburb? Yes/No; reasons………………
………………………………………………………………………………………………………………………………………………………….
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………………………………………………………………………………………………………………………………………………………….

45. …..Appendix A – Questionnaire…..
5.
How do you compare cost of living with other areas like Central Delhi or Old Delhi? Very
high/ Moderately High/ No difference/ Cheaper in Dwarka.
6.
What do u think about women safety in Dwarka? Satisfied/ anxious/ (any other views)……….
……………………………………………………………………………………………………………………………………………………………
7.
How is over all security environment in Dwarka as compared with other parts of NCR?
Better/ similar/ worse.
8.
Are you happy with police and traffic cops’ performance in Dwarka? Yes/could be better/No.
9.
Does Dwarka offer you enough choice of eating places and variety in restaurants? Yes/No.
10.
Do you spend routine weekends in Dwarka or prefer to visit other places in NCR? Yes/
occasionally/ frequently/never.
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11.
How do you rate shopping options ? Good/inadequate/poor mix.

46. …..Appendix A – Questionnaire…..
12.
13.
Your views about:(a)
Schools and educational facilities
(b)
Hospitals and medical facilities
(c)
Traffic to road space ratio
(d)
Parking areas v/s requirement
(e)
Religious institutions
(f)
Shopping malls
Good/average/poor.
Good/average/poor.
Healthy/ poor.
Adequate/match/inadequate.
Adequate/inadequate.
Have none/arcades are better.
What is your views about Metro connectivity?
(a)
Connectivity per se
Good/Average/Poor
(b)
Route profile (within)
Well planned/ could have been better/poor
(c)
Route (outwards; via Navada) Well planned/ unduly long/poor
14.
State of following amenities :(a)
Water supply
(b)
Electricity
(c)
Municipality
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(d)
Pest
(e)
Drainage
Good/average/poor
Good/average/poor
Good/average/poor
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Good/average/poor
Good/average/poor

47. …..Appendix A – Questionnaire
15.
Quality of :(a)
Water
(b)
Air
Good/average/poor
Good/average/poor
16.
When you (if so) bought your property, what was the first thing in your mind? Investment/
lifestyle/ surplus money had to be parked somewhere/ not applicable.
17.
Thing that you dislike/hate the most about Dwarka……………………………………………………………….
…………………………………………………………………………………………………………………………………………………………….
18.
Issues that need urgent attention by civic bodies/concerned departments:(a)
………………………………………………………………………………
(b)
………………………………………………………………………………
(c)
………………………………………………………………………………
(d)
…………………………………………………………………………………………………………………………………..
……………………………………………………………………………………………………………………………………………….
19.
How do you rate overall living experience here? Outstanding/very good/good/average/poor
/ very poor.
20.
If you were to advise your wards/friends/relatives who are looking to settle down or buy
property in NCR, would you ….. Go all out to pitch for Dwarka/ will advise against living here.
21.
Any other input/feedback/idea(s) …………………………………………………………………………………….
………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………… …………………………………………………………
……………………………………………………………………………………………………………………………………………………..
………………………………………………………………………………………………………………………………………………………
Era Business School
Thanks for your valuable time
Ajay K Raina

48. ….Appendix
 Appendix B– Results…..
Issue/question
In Favour Middle path Against
Movement
Connectivity of Dwarka with other parts of NCR
Conveyance options within the suburb
Traffic to road space ratio
Parking areas v/s requirement
Metro connectivity
Metro route profile (within)
Metra route (outwards; via Navada)
15
12
22
9
22
11
14
Sub section output : 105, 35, 70
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4
5
7
19
11
18
8
16
1
16

49. ….Appendix B…
Safety and Security
Women safety
Over all security environment in Dwarka as compared with other parts of NCR
Police and traffic cops’ performance
Sub section output : 22, 40,28
Being Social
Social life in Dwarka
Choice of eating places and variety in restaurants
Spending routine weekends in Dwarka or prefer to visit other places in NCR
Rating of shopping options
Shopping malls
Sub section output: 72, 29, 59
Fundamental Issues
Hospitals and medical facilities
Schools and educational facilities
Religious institutions
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Sub section outputRaina
10
7
5
11
14
15
9
9
10
16
21
10
15
10
4
10
9
7
3
30
8
20
12
13
12
9
8
13
2
18

50. ….Appendix B
Pure Economics
Compare cost of living with other areas
Investment/ lifestyle/ surplus money
Advice for settling down or buying property in Dwarka
22
9
7
7
13
1
8
23
7
19
10
8
9
1
9
12
10
12
22
10
5
15
11
1
8
10
11
24
6
17
357
13
240
293
Sub section output : 38, 20,32
Basic Amenities
Water supply
Electricity
Municipality
Pest and insect control
Drainage
Quality of water
Quality of Air
Sub section output : 63, 86, 71
Overall living experience
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Raina

51. Bibliography
 Business Communication (11th Edition) by Lesikar, Flatley, Rentz and
Pande (Chapters 10, 11 and 12)
 The following web sites were referred to during secondary
research:





http://www.delhipolice.nic.in/knowurps.html
http://www.delhipolice.nic.in/
http://www.delhi.gov.in/wps/wcm/connect/DOIT_RCS/rcs/home/
http://dda.org.in/planning/dwarka.htm
http://www.delhi.gov.in/wps/wcm/connect/DOIT_DJB/djb/home
http://www.dwarkaguide.com/Dwarka_infrastructure_and_constructio
ns.html
 http://www.delhimetrorail.com/
 http://www.rinfra.com/
 http://www.mcdonline.gov.in/
Era Business School
Ajay K Raina
 http://delhi.clickindia.com/areas/dwarka.html