Fabio Viola's GameConvention Online 2010 speech note - July 9 Leipzig. A digital gaming overview, including hot trends from mobile gaming to social gaming, with a strong focus on the italian market.

1. GAMEIFICATION OF THE LIFE DIGITAL GAMING INDUSTRY

2. Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME

3. 2010 : 6.8 miliardi le persone nel mondo 2014 : 9 milIardi le persone nel mondo 2014: 9 billion 2010: 6.8 billion people in the world

4. Play is primary to, and is a necessary condition of the generation of culture .

5. $77 bilion videogames industry

6. A console generation has never sold more than 200 million units worldwide

7. BEDROOM GAMER

10. WHAT ARE WE PLAYING?

11. *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL OLD PARADIGM

12. *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL NEW PARADIGM *HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL

13. GAMING 1.0 GAMING 1.5 GAMING 2.0 DIFFERENCES IN MAIN BIZ MODEL

14. CONSOLE VIRTUAL STORES

15. ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAME June 26 dayone TOTALLY FREE -  10 HOURS FREE GAMEPLAY Virtual Goods Based : priced 1 and 2 dollars Extra Quests and Maps : 3 and 4 dollars

16. MOBILE IS THE KING

17. MOBILE GAMING 1.0 32 milion USIM 31 milion USIM 18 milion USIM 9 milion USIM GAMING CONTENT AGGREGATORS MOBILE 1.0

18. TOP 10 JAVA GAMES VF ITALY – JUNE 1/15 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Who Wants To Be Millionaire 2010 Glu Mobile 3 Texas Hold’em Poker Gameloft 4 Prince of Persia: Sands of Time Gameloft 5 GIOCHI DI MENTE (BRAIN GAMES) Player X 6 Tetris EA Mobile 7 Championship Manager Scudetto 2010 Player X 8 Avatar Gameloft 9 Bubble Bobble Evolution EA Mobile 10 Need for Speed Shift EA Mobile

19. MOBILE APP STORES

21. TOP 10 PAID iPHONE GAMES ITALY – JUNE 20 GAME PUBLISHER 1 Fifa World Cup 2010 EA Mobile 2 Fruit Ninja Halfbrick 3 Tiger Woods Golf 2010 EA Mobile 4 Connect 4 EA Mobile 5 Hungry Shark Future Games of London 6 Angry Birds Rovio/ClickGamer 7 Super Laser: The Allen Fighter EpicForce Entertainment 8 Cluedo EA Mobile 9 Doodle Jump Lima Sky 10 Pro Zombie Soccer Chillingo

24. Mobile Web DIGITALFUN & MOBILE A REAL CROSS PLATFORM SERVICE

25. AL IN NUMBERS…

26. OTHER MOBILE GAMES

27. WEB OPEN PLATFORMS SOCIAL NETWORKS

28. SOCIAL NETWORKS WORLD MAP 2 BILLION USERS

30. TOP 10 VIDEOGAMES IN ITALY - 2009 GAME PUBLISHER 1 Pro EVOLUTION SOCCER 2010 Konami 2 FIFA 10 EA 3 WII Sport Resorts Nintendo 4 Call of Duty : Modern Warfare 2 Activision 5 Assassin’s Creed II Ubisoft 6 Wii Fitness Plus Nintendo 7 Pokemon Platino Nintendo 8 Resident Evil 5 Capcom 9 Mario & Sonic Olympic Winter Games Sega 10 The Sims 3 EA

31. E DIGITALFUN & FACEBOOK FANTABOOK – A FANTASY FOOTBALL GAME

32. E DIGITALFUN: SPORT & VINCI SPORTS & WIN: A BETTING GAME

34. E DIGITALFUN: FACEBOOK RECAP DIGITALFUN ON FACEBOOK: STATS DigitalFun reached 6% of the FB c.b. in Italy

35. NEXT FRONTIER SPAIN TURKEY NEXT FRONTIER

36. REAL LIFE MECHANICS IN GAMING CONTESTS WII FITNESS GUITAR HERO DANCE DANCE REVOLUTION WII SPORTS MIMETIC INTERFACE GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE

37. REAL LIFE MECHANICS IN GAMING CONTESTS RECOGNITION GAMES REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE

38. Q1 2010 TOP 20 CONSOLE CHART - ITALY

40. A SUBARBS EMPTY ONE-ROOM FLAT

41. A FULLY FURNISHED PENTHOUSE

42. REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY

43. Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l. Teacher @ IULM University (Milan) – Digital Entertainment MBO Mob: +39 3315789157 Skype: fabio.viola1 www.linkedin.com/in/fabioviola www.slideshare.net/akiraa ABOUT ME