The document discusses the global and Indian luxury watch markets. It provides an overview of market trends, including rising demand for high-priced watches and designer watches gaining popularity among women. It also profiles three major luxury watch brands - Rolex, Tag Heuer, and Omega - and discusses their target segments, positioning, and growth in the Indian market.
10. STP MODEL COMPANIES PROPERTIES ROLEX TAG HEUER OMEGA SEGMENTATION UPPER-UPPER CLASS UPPER CLASS AND UPPER-UPPER CLASS UPPER CLASS TARGETING EXECUTIVES, CORPORATE PEOPLE YOUTH, ADVENTUROUS LOVING PEOPLE, AND YOUNG ENTREPRENEURS YOUTH, STYLISH PEOPLE POSITIONING QUALITY PRODUCT WITH RELIABILITY PERFORMANCE, ELEGANCE AND SPORTMANSHIP WITH LATEST DESIGN FULFIL EMOTINAL AND ARTISTIC NEEDS, LIFESTYLE, COMPLICATED PRODUCT
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13. New entrants Titan recently launched XYLS and Nebula Japanese premium watch major Seiko Alange & sohne
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