Capabilities, Innovation, Customer Value and Competitive Advantage

Capabilities, Innovation, Customer Value and Competitive Advantage Group Presenters: Aliya Mudmarn (QGC 100005) Puspa Setia Pratiwi (QGC 100009) Rashima (QGC 100004)

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LITERATURE REVIEW ,[object Object]

ROAD OF RESEARCHES IN CAPABILITIES

DEFINITIONS OF CAPABILITIES Year Author Definition 1990 2000 Hamel & Prahalad C.E. Helfat & R.S. Raubitschek ,[object Object],[object Object]

Four criteria for determining strategic capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROAD OF RESEARCHES IN INNOVATION

DEFINITIONS OF INNOVATION Year Author Definition 1998 1998 2003 2006 Hurley and Hult Peter Drucker Wycoff & Joyce Dávila, Epstein and Shelton ,[object Object],[object Object],[object Object],[object Object]

ROAD OF RESEARCH IN CUSTOMER VALUE

DEFINITIONS OF CUSTOMER VALUE Year Author Definition 1994 1999 2005 Gale Holbrook Wan ,[object Object],[object Object],[object Object]

CUSTOMER VALUE ,[object Object],[object Object],[object Object],[object Object]

Five Categories of Value Provided by Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer value involve a trade-off between what the customer receives and what sacrifies ,[object Object],[object Object],[object Object],[object Object]

ROAD OF RESEARCH IN COMPETITIVE ADVANTAGE

DEFINITIONS OF COMPETITIVE ADVANTAGE Year Author Definition 1985 2007 Porter Mooney ,[object Object],[object Object]

How Competitive Advantage is created? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Competitive Advantage is created? ,[object Object],[object Object],[object Object]

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Relevant Researches Related to the Relationship Author Theory Kim and Mauborgne , 1999 Combined the customer value with technology innovation with the term “value innovation Kandampully Innovation is considered a core competency for creating services that offer superior value to the customers Mavondo and Farrell, 2003; Mavondo et al., 2005 Innovation is important for market effectiveness and subsequently for financial performance Wind , 2005 Innovation is a strategy to create, deliver, sustain, and continuously enhance value; Competitive advantage in the future will come from discovering new ways to meet a customer's desired value Narver et al , 2004 Organizational capabilities enable organizations to deliver superior customer value consistently.

RELATIONSHIP OF CAPABILITIES, INNOVATION, CUSTOMER VALUE, COMPETITIVE ADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY DIAGRAM Encourage new form of Innovation Enhanced Capabilities Customer Value Competitive Advantage Capabilities Innovation Influenced by Internal /External Change Give impact to Internal /External Change

Diagram of the Components Leading to Competitive Advantage & Strategic Competitiveness

Case Example : E-bay ,[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

Capabilities, Innovation, Customer Value and Competitive Advantage

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