2.  Sony was established in 1946 in Tokyo by
Masaru Ibuka and Akio Morita.
 Originally called Tokyo Tsushin Kogyo (Tokyo
Telecommunications Engineering Company).
 Sony employs 168,000 people worldwide.
 Sony is producing and marketing Play Station
(home video game system), TV, digital and
video cameras, computers and music players.

3.  Sony had a managerial problem in 2005.
 Sony hired sir Howard Stringer who leads to
close 11 plants, cuts more than 10,000 jobs and
shifts component manufacturing to low cost
locations as a chairman and CEO.
 Sony operates in many countries, so national
environment of sony differs sharply in terms of
culture, legal system, economic conditions,
technology levels and infrastructure.

4.  The main aim of Sony is to be progressive in
international human resource management.
 Criterias of Sony are entrepreneurial spirit,
thinking creatively and strong
communication skills when Sony is recruiting
new employees.
 HR managers of Sony are spending much time
with employees,linking firm’s objectives and
strategies in order to achieve important
tasks.

5.  Firstlymanagers are identifying the jobs and then
they are looking for talents that they need to hire
for the job.

6.  Sony offers management trainee programs for its
most promising recruits.
 Trainees are on duty to find ways to use their
talents to advance the company.
 Sony uses online system for a reason that to make
easy the development of personnels all aroud the
world.

7.  In 2001, the japanese yen’s appreciation against
the dollar an euro leads high cost for sony and it
decreased profitability of the company and Sony
closed 16 plants.
 Because of this result Sony faced problems with
employees in some countries.
 As a result sony tooks pain to reduce workforce.

8.  Sony follows an “integrity approach” to foreign
manufacturing operations and attempts to
maintain work place standarts that exceed local
requirements.
 Sony is attempting to establish a universial
standard of employement, offering superior
working conditions and locally relevant wages
and benefits at all locations.

9.  At the corporate social responsiblity, sony is
focusing on creating link between its business and
the environment.
 Sony has code of conduct which sets the basic
internal standards to be observed by all directors,
officers and employees in order to make strong the
corporate governance, business ethics.
 Sony’s basic policies are concerning ethical
business practices and activities, including respect
for human rights

10.  Sony has enough capacity to success corporate
social responsibility.
 Managers are researching the standards of all
countries that it operates and it gives value its
employees according to the standards.
 Sony is doing this job perfect and it collects its
fruits with high motivation of employees and
efficiency.

11.  There are a number of employee programs and
policies in place designed to make employees
feel valued and appreciated which in turn,
amount to happy and motivated employees.
 They offer a stimulating, challenging and highly
supportive work environment –with an
outstanding reputation for exceptional quality
and services.

12.  To ensure their employees find a healthy balance
between their professional and personal lives, Sony
offers a number of incentives and benefits including:
 Employee assistance plans.
 Life Works child/elder care referral programs. Life
Works provides employees with information and
resources that can help improve many areas of your
life, from personal to professional.
 Career and Employee Development
 Cross functional experience with Project Marketplace.
 Seminars on stress and other issues
 Up to 3-weeks paid vacation the first year
 11 paid Holidays (vary by Sony location)
 Time off policies to accommodate personal needs
 Opportunities for flexible work arrangements

13.  At Sony, their comprehensive and customized
health care plans go beyond medical, dental and
vision benefits. They include preventative health
care options, education programs and access to
gym memberships so you stay fit, happy and
healthy.
 Medical, Prescription, Dental & Vision benefit
coverage for you and your family
 On-site fitness centers
 On-site cafeterias
 Wellness fairs
 100 percent coverage for wellness visits (check ups)
in the medical and dental plans
 Health risk assessments
 Gym discounts
 Stop smoking programs
 Nutrition information

14. Sony provides retirement and compensation options that
will help you build a financially secure future for you
and your family.
 Competitive pay and incentives
 Annual Retirement savings contribution.
 Life and accidental insurance
 Salary continuation for disability
 Long-term disability insurance
 Long-term care insurance
 Discounted home and auto insurance
 Employee stock purchase plan
 Education assistance
 Student loans
 Discounted Sony products
 Legal Plan – Discounted Legal Services

15.  technology tools to help employees
excel in their jobs
Employee Communications
 Pre-product launch demonstrations are
regularly hosted to give employees an
"insider's" look at upcoming product
developments.
 regular educational events
, meetings, forums,
knowledge sharing events
 Employee satisfaction is continuously
monitored through employee surveys

16.  Akib Siddiqui
 Pritesh Patel.