Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.

1. Dabur India Ltd- A Case Study Presented by: Snehal Soni N-47 Pankaj Nagpal N 37 Ajay Dhamija N 1 Vandana Gupta N 58 Dhruv Suri N17

2. Dabur India Ltd- A Case Study

3. “The test of a successful company is to further harness energies, align priorities and re-dedicate themselves for achieving even higher goals.” - V.C. Burman

4. DABUR – An Introduction

5. Genesis

6. 120 years of celebrations

8. Organization Structure

9. Business Segments

10. Business Units

11. Consumer Care Division

13. CCD Portfolio

14. CCD Portfolio

15. CCD Portfolio

16. CCD Portfolio

17. International Business

18. International Business contd…

19. Consumer Healthcare Division

20. Foods Division

21. Part II Where is the organization going? How would you describe the current position of the company?

22. Environmental Scanning

23. Modern Retail Sector

24. Strong Consumer Confidence

25. Macro Factors Favoring Indian Consumer

26. Consumer Sector Overview

27. FMCG Sector Snapshot

28. Strategic Group Identification

30. Category Penetration

31. FMCG Sector Snapshot

32. Proportional Spends

33. Swot Analysis

35. Porter Five Forces Analysis

36. BCG Matrix BCG Matrix to understand the current position of SBU

37. BCG Matrix BCG Matrix to understand the current position of business Segment

38. Environmental Impact Matrix

39. Ansoff’s Matrix

41. Part III How would the organization get there? What strategic suggestions would you make regarding the various components of marketing mix?