Ignite presentation delivered @ Ford's design camp on Jan 9th 2012. details and notes: http://tinyurl.com/6ra49k8

1. Camilo La Cruz
@akaJuanSmith

2. Jailbreaking
“In electronics: to enable use of a consumer electronics product not intended
by the manufacturer through the exploitation of software hacks.”
The Urban Dictionary

3. Interface
“A point where two systems, subjects, organizations, etc. meet and interact.”
Oxford Dictionary

5. “We look at the present through a rear-view
mirror. We march backwards into the future.”
Marshall McLuhan

6. Time Spent Share (%) Ad Spending Share (%)
Mobile
Newspapers
Magazines
eMarketer, December 2011

7. CONSUMERS
ENGAGEMENT
POSITIONING

8. CREATORS
VALUE
PURPOSE

9. via This isn’t Happiness

10. “The Creator Economy”
Paul Saffo

11. artists curators developers entrepreneurs agitators

12. value ≠ engagement

15. API Key
“An application programing interface key (API key) is a code generated
by websites that allow users to access their application programming
interface. API keys are used to track how the API is being used in order to
prevent malicious use or abuse of the terms of service.”
Wikipedia

16. Sales data
Scrubbed profile data
Brand Key: Store locations
Product ID
Promotions ID
Customer Service Directory
Graphic assets
Sonic branding assets
Patents

18. earned media, next gen
from communication objects to functional objects

19. purpose ≠ positioning

20. via Paper Punk

21. @akaJuanSmith