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Email Marketing 2010 By Chinnie Hidalgo Diaz

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e-Learning Edge
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TechnologieBusiness
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Effective Email Marketing a.k.a. “Permission Email Marketing” a.k.a. “ How to Build Your Brand & Business without Being a Slimy Spammer”
Why do Email Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why You Need to Do It RIGHT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why You Need to Do It RIGHT “ ISP’s such as Yahoo, AOL and Gmail all use the percentage of people who hit the "report spam" button as the No. 1 gauge in considering whether to deliver incoming email to users' inboxes or not.” “ A complaint rate higher than 0.5% will have serious delivery issues.” - Direct Magazine (2007) ,[object Object],[object Object]
Top 5 Reasons Email Recipients Hit the 'Spam' or 'Junk' Button
Why You Need to Do It RIGHT ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Nearly 1/3 of survey respondents stopped doing business with at least one company altogether as a result of its poor email practices.” - Merkle (Feb. 2009)
Why You Need to Do It RIGHT ,[object Object],[object Object],[object Object],[object Object],[object Object],“ 75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users.” “ 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users.” - MarketingSherpa (2010)
Common Email Mistakes
Starting without a Plan
Not Knowing The Definition of SPAM ,[object Object],[object Object]
 
Assuming You Have (or Still Have) Permission to Email ,[object Object],[object Object]
 
No (or Hard to Find, or Hassle to Implement) Unsubscribe Mechanism
Poor/No List Hygiene
Obscure/Misleading Envelope Fields The “From” line is what your readers use to determine whether or not to delete an email. The Subject line is what motivates readers to actually open the email .
No Permission Reminder
Relying Purely on Images Most email programs have “IMAGE DISPLAY OFF” as the default setting. Filters think low text-to-image ratio = SPAM
OLD NEWSLETTER FORMAT – ONE BIG IMAGE, NO TEXT, SENT AS ATTACHMENT NEW HTML NEWSLETTER – PHOTOS & TEXT
SAME EMAIL WITH IMAGES OFF
Not Checking to See How Email Displays in Different Environments ORIGINAL VERSION EMAIL DISPLAY IN YAHOO
IMAGES ON (AOL ) IMAGES OFF (AOL)
Not Replying! ,[object Object],[object Object],[object Object]
Permission Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 5-Step Process of Permission Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Mailchimp.com
[object Object],[object Object],[object Object],Chinie Hidalgo Diaz

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