1. The Net Impression: Social Networking and Your Personal Brand Anthony Juliano Leadership Fort Wayne January 21, 2010

2. Hello! Anthony

3. What is a brand?

5. A few examples

9. People can be brands, too

15. Personal Branding is Not New

18. Joltin’ Joe needed the media to perpetuate his brand

20. Endorsements are symbiotic relationships

22. Joltin’ Joe needed the media to perpetuate his brand

23. But you don’t

24. You can be a brand, too

25. “ [E]veryone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” --Tom Peters

26. The net impression

30. What has changed?

31. The net impression [inter]

34. Good news [and bad]

37. “ Privacy is dead, and social media hold the smoking gun.” --Pete Cashmore, Mashable

38. Good news if you live in Fort Wayne [and bad]

39. FIVE TWO ONE

40. The problem

41. The problem Your personal life Your professional life

49. An example

50. An example RUN A MARATHON RUN A 5K

51. An example RUN A MARATHON RUN A 5K RUN A 10K RUN A HALF RUN 20 MILES

54. A Few Tools to Work Your Network

60. Six Keys to Creating a Positive Net Impression

67. Introduction to Social Media Mar. 10, 2010, 9 am – 3 pm Social Media for Business Mar. 12, 2010, 9 am – 3 pm

68. Questions?

69. Thanks! [email_address] (260) 615.3426 If you enjoyed this presentation, please recommend me on