By Anthony Juliano, Asher Agency Presented July 18, 2012 Greater Fort Wayne Chamber of Commerce Social Media Summit Connect with me at AnthonyJuliano.com

1. ANTHONY JULIANO | JULY 18, 2012

2. 2006 2007 2008
2009 2010 2011

5. LEAD GENERATION
VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO
3
2.5
2
1.5
1
0.5
0
TWITTER FACEBOOK LINKEDIN
SOURCE: HUBSPOT

7. IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS

8. TWO THINGS THAT ARE
LESS IMPORTANT THAN
THEY SEEM*

9. *OPTIMIZING
YOUR PROFILE
*CONNECTING WITH
EVERYONE

10. WHY IS IT CRAZY
TO RELY ON
YOUR PROFILE?

12. WHAT’S WRONG
WITH CONNECTING
WITH EVERYONE?

14. IT’S ABOUT
CONNECTING,
NOT COLLECTING

15. OK, WHAT SHOULD
YOU FOCUS ON?

16. WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES • ANSWERS
• ADVANCED SEARCH • EVENTS
• RECOMMENDATIONS • GROUPS
• INTRODUCTIONS • RECRUITMENT
• APPLICATIONS • COMPANY PROFILE
(SLIDESHARE, BLOG • FOLLOW COMPANIES
FEEDS)

17. STATUS UPDATES
ADVANCED SEARCH
RECOMMENDATIONS

20. GOOD STATUS CONTENT: EXAMPLES
 WHAT YOU’RE WORKING ON
 SHARING WHAT YOU’VE
READ/RESOURCES/INDUSTRY NEWS
 ADVICE/OPINION
 QUESTIONS
 EVENTS

21. DON’T SELL

22. EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK

23. AT LEAST 1/WEEK
BUT NOT MUCH MORE
THAN 1/DAY

31. A FEW TAKEAWAYS
• THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
• IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
• USE THIS INSTEAD OF, OR BEFORE, COLD
CALLS

33. HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)

36. WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES • ANSWERS
• ADVANCED SEARCH • EVENTS
• RECOMMENDATIONS • GROUPS
• INTRODUCTIONS • RECRUITMENT
• APPLICATIONS • COMPANY PROFILE
(SLIDESHARE, BLOG • FOLLOW COMPANIES
FEEDS)

37. IF YOU ONLY HAVE
10 MINUTES A DAY FOR

38. 1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST
INTERESTING THING YOU’RE WORKING
ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO
“LIKE” (SOMETHING THAT DOESN’T REQUIRE A
COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS
UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE
WHO’S SEEKING YOU OUT

39. 2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM

41. THANKS!
ANTHONYJ@ASHERAGENCY.COM
(260) 424.3373

42. 6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
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13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON
18. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
24. FLICKR/MAGNIFYING GLASS/ANDERCISMO
32. FLICKR/THUMBS UP!/KRISSEN
34. FLICKR/ SETH GODIN/NEW JERSEY STATE LIBRARY
35. BECKY JOHNS/BECKY-JOHNS.COM
40. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE, STEPHEN BRASHEAR PHOTOGRAPHY