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Doing the math on



     An overview
NO ONE NEEDS
MORE SOCIAL
MEDIA
BUT WE MIGHT
NEED BETTER
SOCIAL MEDIA
What is   ?
“IF FACEBOOK AND
TWITTER HAD A BABY,
THEY’D CALL IT GOOGLE+.”
Doing the Math on Google Plus: An Overview
[IT’S] AN EXTENSION
  OF GOOGLE ITSELF
MONTHS TO 25 MILLION MEMBERS

 Google
  Plus




MySpace




  Twitter




Facebook



            0   5   10   15   20   25   30         35         40



                                             SOURCE: COMSCORE MEDIA METRIX
Doing the Math on Google Plus: An Overview
Who’s on   ?
55%                               70%
  U.S.                              MALE




IN JULY THE GEEKS RULED—
NOW…THE STUDENTS ARE TAKING OVER!
features
Doing the Math on Google Plus: An Overview
CO-WORKERS


    OLD FRIENDS                FAMILY



ACQUAINTANCES                    CLASSMATES



           FRIENDS
RANDOM CONNECTIONS               NEIGHBORS


    CUSTOMERS         FRIENDS OF FRIENDS


                REAL FRIENDS
CO-WORKERS

                                        NEIGHBORS
                 FAMILY


 REAL FRIENDS
                                  RANDOM        FRIENDS OF
                                CONNECTIONS       FRIENDS
                  OLD
                FRIENDS

CLASSMATES
                          CUSTOMERS     ACQUAINTANCES
RECIPROCITY




 PEOPLE IN         PEOPLE WHO’VE
YOUR CIRCLES         ADDED YOU




                NO “FRIEND REQUESTS,” SO THEY DON’T
                KNOW YOU’RE NOT FOLLOWING BACK
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
SHARING IS DIFFERENT
   THAN +1…ING
THINGS YOU +1 ON THE INTERNET GO HERE




THINGS YOU +1 ON GOOGLE PLUS DON’T
      (SEEMS WEIRD, DOESN’T IT?)
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
PLUSES

CLEAN, USER-FRIENDLY
INTERFACE

TAGGING

EDITING/INTEGRATION
WITH PICASA

MINUSES

TAGGING/PRIVACY
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Cool


tools
Doing the Math on Google Plus: An Overview
PLUSES

HUDDLE

SEARCH NEARBY

CHECK-INS


MINUSES

NO HANGOUTS (YET)

CAUTION: INSTANT UPLOAD
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
site:plus.google.com
Innovative uses of
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
CLIFF ROTH
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
“IMAGINE TALKING
TO ISAIAH MUSTAFAH
 (THE OLD SPICE GUY)
        IN REAL TIME”

    GRAEME LIPSCHITZ,
     “GOOGLE+ IS THE
 GOLDEN TICKET TO THE
CHOCOLATE FACTORY OF
       SOCIAL MEDIA”
Doing the Math on Google Plus: An Overview
What’s next for
THE POSSIBILITIES INCLUDE
•   TWEAKS, FIXES, CHANGES
•   GOOGLE PLUS FOR BUSINESS
•   ENHANCED MOBILE
•   PROPRIETARY EXTENSIONS/APPS
•   AND REMEMBER…
[IT’S] AN EXTENSION
  OF GOOGLE ITSELF
Getting started on
1. DOWNLOAD
GOOGLE
CHROME
2. GET AN
INVITE
3. COMPLETE
YOUR PROFILE
Doing the Math on Google Plus: An Overview
4. ADJUST
PRIVACY
SETTINGS
Doing the Math on Google Plus: An Overview
5. ADD
CIRCLES/
PEOPLE
Doing the Math on Google Plus: An Overview
Doing the Math on Google Plus: An Overview
6. EXPLORE
7. STAY TUNED
Doing the Math on Google Plus: An Overview
THANKS!
  ASHERAGENCY.COM

  FACEBOOK.COM/ASHERAGENCY

  TWITTER.COM/ASHERAGENCY
3. THEOATMEAL.COM/COMICS/STATE_WEB_SUMMER
7. PLUS.GOOGLE.COM/OLAF WEMPE PROFILE PHOTOS
8. FLICKR/VIC GUNDOTRA/ROMAINGUY
10. FLICKR/WEDDING INVITATION/ZAKWITNIJ
28. FLICKR/SCREEN SHOT OF A HANGOUT SESSION/GHBRETT
30. FLICKR/ON THE FRONT PORCH/SNAP MAN
33. FLICKR/COOL TOYS PIC OF THE DAY - GOOGLE+ IPHONE APP/ROSEFIRERISING
47. PROCTER & GAMBLE
51. FLICKR/VIC GUNDOTRA/ROMAINGUY

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Doing the Math on Google Plus: An Overview